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Infinity's Blog for Authors and Writers

8 Ways to Hook Readers With the First Sentence

Posted by Arthur Gutch on Tue, Jun 19, 2018 @ 11:32 AM

It's called the hook: that sparkling first sentence that grabs your reader and convinces her that she HAS to keep reading your book. Authors have been known to spend hours trying to create the perfect hook for their book, often longer than the rest of the first paragraph took to write. Great hooks don't guarantee bestseller status, but very few books reach that level without one. Only you know what hook goes best with your story, but there are some definite tricks you can use to help pull one out of the air when you're stuck. 

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Topics: writing tips

Margaret Atwood's Tips for Authors

Posted by Arthur Gutch on Thu, Jun 14, 2018 @ 04:11 PM

Margaret Atwood began her literary life as a poet, but it's as a novelist who wrote fiction with strong social commentary that she's become world-famous. Her book The Handmaid's Tale was made into a movie in 1990 and is currently in its second season as a hit series on Hulu. Atwood is a traditionalist when it comes to writing, but has always been kind enough to give advice to budding authors who are trying to break into the business. 

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Topics: writing tips

4 Thoughts From Maya Angelou About Writing

Posted by Arthur Gutch on Thu, Oct 16, 2014 @ 08:30 AM

“A bird doesn’t sing because it has an answer, it sings because it has a song.”
– Maya Angelou

When Maya Angelo died one of our team wrote the piece below. Unfortunately it was lost and never made it to this page. I recently found it, and thought now might be a good time for a change in content, still timely, maybe more timely as we seek to understand and relate to the tumultuous world around us.

In 1969, Mayo Angelou told the world she understood why a caged bird sang. Angelou had a reputation as a storyteller already, but the idea of penning and publishing an autobiography seemed premature. She was only 40 years old when Random House editor Robert Loomis dared her to write the book. If she had proven anything in her 40 years, however, it was that she didn’t walk away from a challenge.

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Topics: writing tools, writing process, writing tips

How Frequently Should You Share (And Publish!) Your Writing?

Posted by Arthur Gutch on Tue, Sep 30, 2014 @ 09:30 AM

We all learned in kindergarten that sharing is caring, but when it comes to writing, sharing your work can be downright scary! The decision to share your work depends on a lot of different factors, and the sharing itself can take many forms.

The Writing Group

Joining a writing group can be a great way to create community with fellow writers and also receive feedback on your work. Writing groups can devolve quickly however, so be sure to set some clear ground rules around respect and honesty to ensure that everyone is getting truly constructive criticism.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Writing for the Ear: Can Audiobooks Improve Your Work?

Posted by Arthur Gutch on Tue, Sep 23, 2014 @ 08:26 AM

Can audio books help you create music for your readers' ears?

It's clear that audiobooks are a powerful force that writers would be remiss to overlook, but there may be a hidden benefit to including audiobooks in your overall publishing strategy, a benefit that will ultimately improve your writing craft at every stage. Can audio help you make music for your readers ears?

Writing for the page is an art, sure, but what about writing for the ear?

Reading your work out loud has long been touted as a way to catch typos, missing or extra words, or simply notice the passages that may drag on a bit too long. It can be easy to feel like you're catching every mistake when you read silently to yourself, red pen in hand, but writing experts suggest that there's plenty that the ear will catch that the eye simply won't.

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Topics: writing environment, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, audiobooks, serial novel

How to Throw a Book Launch Party for Sales Out of the Gate

Posted by Arthur Gutch on Wed, Sep 17, 2014 @ 08:08 AM

Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways to get the word spread around is by creating buzz before the book even hits the best seller list. A launch party on Facebook helps your book to hit the ground running, building sales and growing the excitement and anticipation with your fans.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel, launch party

It’s An Even More Amazing Time To Be a Published Author!

Posted by Arthur Gutch on Fri, Aug 29, 2014 @ 09:47 AM


It is now been almost four years since I said “What an amazing  time to become a published Author”. And you know what, today it’s even better!

The power you now have to share your work on global scale is truly amazing. The potential to enhance people’s lives by entertaining and educating through fiction and non-fiction writing is almost limitless. And as it was then, the power that you and every author have to change the trajectory of your writing or business career has never been greater. I get really passionate about this, in fact it gives me goose bumps to think about that Crazy!

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Topics: book marketing, self publishing, writing tips, author marketing, book reviewers

5 Things Outlander Teaches Authors About Persevering

Posted by Arthur Gutch on Tue, Aug 26, 2014 @ 02:20 PM

When it was first published in 1991, Outlander became a worldwide best seller. This romantic tale of a woman who fell through time and the Scotsman she falls in love with is filled with authentic details of 18th century Highland life. Fans have followed the pair and their lives for well over 20 years, devouring each new book in the series as it's published.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

4 Tips On Alter Ego Marketing to Bring Your Character to Life

Posted by Arthur Gutch on Thu, Aug 21, 2014 @ 11:54 AM

Imagine going online and finding Katniss Everdeen's tweets, Hermione Grainger's Pinterest boards, or T.S. Garp's Facebook posts. If you're a fan of their stories, you'd follow along, adding them to your favorites lists and perhaps sharing particularly good posts or tweets with other people on your list. This is one of the benefits of having a memorable character; she comes to life in your readers' minds so much that they react to her as if she were real.

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Topics: alter ego marketing, self publishing, writing tips, author marketing, book writing tips, book reviewers, audiobooks

Self Publishing Success: 3 Key Actions To Find Your Readers

Posted by Arthur Gutch on Tue, Aug 19, 2014 @ 03:45 PM

Every writer has dreams of being the next Stephen King, or at least the next Hugh Howey, but there are no guarantees what book is going to become a raging success and which one will sit on the shelves. You may not be able to find the golden key that opens up the door to unlimited sales, but you can tweak the odds a little bit in the way you market your book. The key is to make it easy for your readers to find your work. Until you've got multiple best-sellers under your belt, your readers won't want to search around to find your latest book. Giving your readers the opportunity to easily buy your work won't guarantee bestseller status, but without taking these steps, you're stacking the odds against you. You need to find the key and open the gates!

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

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