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5 Things Outlander Teaches Authors About Persevering

Posted by Arthur Gutch on Tue, Aug 26, 2014 @ 02:20 PM

When it was first published in 1991, Outlander became a worldwide best seller. This romantic tale of a woman who fell through time and the Scotsman she falls in love with is filled with authentic details of 18th century Highland life. Fans have followed the pair and their lives for well over 20 years, devouring each new book in the series as it's published.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

4 Tips On Alter Ego Marketing to Bring Your Character to Life

Posted by Arthur Gutch on Thu, Aug 21, 2014 @ 11:54 AM

Imagine going online and finding Katniss Everdeen's tweets, Hermione Grainger's Pinterest boards, or T.S. Garp's Facebook posts. If you're a fan of their stories, you'd follow along, adding them to your favorites lists and perhaps sharing particularly good posts or tweets with other people on your list. This is one of the benefits of having a memorable character; she comes to life in your readers' minds so much that they react to her as if she were real.

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Topics: alter ego marketing, self publishing, writing tips, author marketing, book writing tips, book reviewers, audiobooks

Self Publishing Success: 3 Key Actions To Find Your Readers

Posted by Arthur Gutch on Tue, Aug 19, 2014 @ 03:45 PM

Every writer has dreams of being the next Stephen King, or at least the next Hugh Howey, but there are no guarantees what book is going to become a raging success and which one will sit on the shelves. You may not be able to find the golden key that opens up the door to unlimited sales, but you can tweak the odds a little bit in the way you market your book. The key is to make it easy for your readers to find your work. Until you've got multiple best-sellers under your belt, your readers won't want to search around to find your latest book. Giving your readers the opportunity to easily buy your work won't guarantee bestseller status, but without taking these steps, you're stacking the odds against you. You need to find the key and open the gates!

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Is Crowdfunding the Right Move for Authors?

Posted by Arthur Gutch on Tue, Aug 12, 2014 @ 09:00 AM

Virginia Woolf had it right: in order to do the best fiction work, one needs a modest sum of money and a room of one's own. The argument about the perfect writing environment can go on for years, but one thing is certain: in order to be able to write, you have to have some way to pay the bills. Most writers have other jobs, at least when beginning their career, but some are discovering an alternate source of income that might provide enough to live on while finishing up a novel or nonfiction book. It's called crowdfunding, and it's the newest way to raise money to allow you to use your creativity without tying up your day making a living.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

How to Write a Killer Hook to Spice Up Your Book

Posted by Arthur Gutch on Tue, Aug 05, 2014 @ 11:23 AM

If you think of your writing as a fishing line and your readers as the fish, the purpose of a hook becomes clear. Whether you author an essay for a class or the great American novel, the hook pulls the reader into the story.

“It was a bright, cold day in April ...”

Imagine if George Orwell had used this line when publishing his classic novel 1984. Now add:

“...and the clocks were striking thirteen.”

That hook teases your imagination. When self-publishing a novel, a good hook determines whether your audience wants to read the book or push it aside. 

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, serial novel

How to Market to Unusual Groups Who May Love Your Books

Posted by Arthur Gutch on Tue, Jul 29, 2014 @ 11:36 AM

Selling your books offline doesn't always have to mean sitting behind stacks of paperbacks at a book signing, waiting for readers to come to you. Conventions and book store events are great for pulling in readers who are already your fans, but thinking outside of the box with your book marketing can result in a new group of book buyers who might never otherwise considered reading anything you've written.

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Topics: audiobooswriting tips, book marketing, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

Maximize Your Book PR Spend: Recruit Bloggers Like A Shepherd!

Posted by Arthur Gutch on Fri, Jul 25, 2014 @ 11:31 AM

The point of hiring public relations specialists is because they can access a population you haven't been able to otherwise. Public relations specialists enjoy exclusivity with certain organizations and interest groups that may mutually gain from featuring your work, but tend to only deal with PR professionals directly. And, because they have wide social influence, they can help your book reach a mass population in a very short period of time.

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Topics: marketing with bloggers, self publishing, writing tips, author marketing, book reviewers

4 Things "Not To Do" When Writing a Novel (+ Tips From Hemingway)

Posted by Arthur Gutch on Tue, Jul 22, 2014 @ 09:37 AM

If you are an aspiring novel writer or author of any type, you have likely procured as much information as you can find on how to go about becoming successful. However, you might not have read any information about what "not to do" when writing a novel.

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, serial novel

25 Book Marketing Sites: Reach Out and Touch Them!

Posted by Arthur Gutch on Thu, Jul 17, 2014 @ 11:45 AM

Writers who used to wait years to see their books published are moving in droves into self publishing. EBook publication allows authors to bypass the gatekeepers of traditional publishers and allow the readers to judge for themselves how good their work is. This means you're completely free to publish your books your way. This freedom means you're all on your own or the skys the limit when it comes to book marketing, your mindset will make the difference.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

Tips To Engage Your Readers With Google Hangouts: Author Test Drive!

Posted by Arthur Gutch on Mon, Jul 14, 2014 @ 12:19 PM

Chances are as a self published author you're already taking advantage of one or two Google tools. You've likely caught onto Google + by now, but have you taken Google Hangouts for a test drive yet? Their latest social tool in connectivity, Google Hangouts helps you interact with your target reader audience near and far. 

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Topics: audiobooswriting tips, marketing with google hangouts, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

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