Originally published on successwithwriting.com
For many of us, traffic and website analytics is a very foreign idea. But understanding traffic and reading website analytics reports doesn’t have to be a complicated endeavor. First up, let’s break down the terminology:
Page views: Each time someone lands on your site (when they load one of your pages) it generates a page view. Keep in mind that this tallies regardless of who visits or how many times they’ve been to the site. It sounds like a bad measurement of traffic and to some degree it is. We all love returning visitors but most of us really care about those valuable first time folks.
Visits: This measure shares how many users have spent time on your website, regardless of the number of pages each user views.