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How to Analyze Your Website Traffic

Posted by Sherrie Wilkolaski on Wed, Oct 23, 2013 @ 09:00 AM

Originally published on

For many of us, traffic and website analytics is a very foreign idea. But understanding traffic and reading website analytics reports doesn’t have to be a complicated endeavor. First up, let’s break down the terminology:

Page views: Each time someone lands on your site (when they load one of your pages) it generates a page view. Keep in mind that this tallies regardless of who visits or how many times they’ve been to the site. It sounds like a bad measurement of traffic and to some degree it is. We all love returning visitors but most of us really care about those valuable first time folks.

Visits: This measure shares how many users have spent time on your website, regardless of the number of pages each user views.

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Topics: website traffic, author website, publicity, book marketing

Marketing Goal of the Week...Add Your Phone Number!

Posted by Sherrie Wilkolaski on Mon, Jul 08, 2013 @ 10:45 AM

This week's assignment is as easy as 1-2-3!

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Topics: publicity, email signature, radio interview, media, contact information, Google Voice, self publishing, author interview

An Author's Guide: The Do's & Don'ts of Twitter

Posted by Sherrie Wilkolaski on Wed, Jun 26, 2013 @ 09:00 AM

by Gillian Nicol

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Topics: branding, promotion, gillian nicol, guidelines, followers, publicity, twitter

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