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What Self-published Authors Should Do About a Bad Review

Posted by Arthur Gutch on Fri, Sep 19, 2014 @ 11:53 AM


A bad book review is not uncommon and it will not be your last!

There is one truism that all self-published authors must accept -- not everyone is going to like what you write. The good news is a bad review at least means someone is reading your book. Book marketing is a big part of the self-publishing world, so how you choose to handle a bad review matters. Let’s look at what one writer did the wrong when responding to a bad review and the backlash that ensued and then consider some more positive approaches.

What Not to Do

Kiri Blakeley, contributing writer to Forbes, tells the story of one self-published author who went on the defensive when someone posted a bad review about her book. The poster stated that the book was full of typos and grammatical errors, making it difficult to read.

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Topics: Marketing, self publishing, author marketing, time to write, book reviewers, audiobooks

How to Create a Winning Formula in Your Non-Fiction Niche

Posted by Arthur Gutch on Tue, Sep 09, 2014 @ 10:46 AM

Readers usually search for non-fiction books because they're looking to solve a problem or answer a question. They search for their books by keyword: growing vegetables, puppy training, sailboat building. Unlike fiction authors, people who write non-fiction books aren't usually lucky enough to find readers through casual browsing. They have to specifically target their marketing so that it's easy for readers to find their work. This type of marketing can actually easier to manage with a well defined audience.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

Is Crowdfunding the Right Move for Authors?

Posted by Arthur Gutch on Tue, Aug 12, 2014 @ 09:00 AM

Virginia Woolf had it right: in order to do the best fiction work, one needs a modest sum of money and a room of one's own. The argument about the perfect writing environment can go on for years, but one thing is certain: in order to be able to write, you have to have some way to pay the bills. Most writers have other jobs, at least when beginning their career, but some are discovering an alternate source of income that might provide enough to live on while finishing up a novel or nonfiction book. It's called crowdfunding, and it's the newest way to raise money to allow you to use your creativity without tying up your day making a living.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

Authors Step Out of Your Comfort Zone: Create Your Own Radio Show!

Posted by Arthur Gutch on Tue, Apr 15, 2014 @ 11:50 AM

Branding is the art of becoming the go-to person in your particular specialty or niche. Fiction writers have a steep hill to climb to hit these heights, but a non-fiction writer can use multiple outlets and become a well-known expert in very little time. One of the most influential ways to validate your knowledge and credentials is to host a radio show on Blog Talk Radio.

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Topics: author radio talk show, Marketing, author branding, book marketing, author marketing

Marketing Goal of the Week...Use Your Book As A Business Card!

Posted by Sherrie Wilkolaski on Mon, Oct 28, 2013 @ 09:00 AM

Using your book as your business card can attract an audience that enhances marketing for you at a fraction of the cost it would take to reach out to individual customers.  Infinity’s Preferred Partnership Program enables you to create lucrative partnerships with like-minded businesses and/or organizations.

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Topics: Marketing, preferred partnership program, services, infinity publishing, book promotion

Marketing Goal of the Week...Send Out ARCs!

Posted by Sherrie Wilkolaski on Mon, Oct 21, 2013 @ 10:23 AM

Announce the release of your book, reach your audience, and build positive word of mouth by sending out Advance Reading Copies (ARC) to reviewers and columnists before it is available to the public.

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Topics: Marketing, advanced reading copies, book publicity, books, authors, publishing

Writer's Block: The Symptoms and the Cure

Posted by Sherrie Wilkolaski on Wed, Oct 16, 2013 @ 09:00 AM

By Karen Hodges Miller

The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead. Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block. If you haven’t experienced Writer’s Block, you just haven’t been writing long enough. Believe me, it will happen to you.

The symptoms of Writer’s Block are easy to identify. You sit at your computer and nothing happens. Unlike the day or week before when words flowed easily from your mind to the computer screen, now there is nothing. If you do manage to write a few sentences they aren’t good. They don’t express your thoughts or ideas, the grammar is terrible, the structure is poor. There is no grace or creativity in your words. If the first symptoms persists for more than an hour or two you move to the second stage of the disease. You begin to doubt yourself. Why did you ever think you could write in the first place? Obviously your talent has gone, fled to the far reaches of the atmosphere. You are sure it will never return.

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Topics: writers block, Creative, Marketing, Success Tips, Thinking, books, writing

What Can You Do With Your Extra Books?

Posted by Sherrie Wilkolaski on Thu, Oct 10, 2013 @ 09:00 AM

by Sherrie Wilkolaski

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Topics: Marketing, infinity publishing, book marketing, book publicity, self publishing, books

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