Like with any other retail business, the key to making massive sales with eBooks, print or audio books is with repeat customers. When self-publishing building your fan base and finding those loyal readers who buy everything you write as soon as you publish it is the best marketing you can do. Using social media is a great way to touch base with readers, but nothing beats sending personalized emails for keeping their interest between books.
Infinity's Blog for Authors and Writers
Goodreads has gotten a reputation for being tough on writers who want to share their work there. The Goodreads culture doesn't accept outright spamming or hack work, but writers who make an honest effort often find it to be the best word-of-mouth site online. Authors who are successful on Goodreads go in with a plan, and spend the time to use the site effectively for great marketing results.
by Sherrie Wilkolaski