by Sherrie Wilkolaski
If you haven't already started, now is the time to get the ball rolling with planning your marketing goals for the holiday season. The holidays are paramount for authors and a fantastic time for increasing book sales, so it is vital that you take advantage of getting your book "out there" during the next couple of months. Not sure what you can do? You can start with planning a holiday party of course!
If you never got around to having a book release party, this is the perfect excuse! You can start with creating an electronic invitation (we like evite.com). Pick a date that most of your friends, family and colleagues will be able to attend; not too close to Thanksgiving or Christmas or you might find yourself with a small turnout!