Infinity's Blog for Authors and Writers
by Nicole Riley
A group of Infinity authors will be meeting for a book signing event at the King of Prussia Mall on Saturday, December 17th.
Topics: authors, publishing, books, book, infinity publishing, infinity, how to get published, publishing industry, book sales, bookstores, self publishing, self publishing companies, success in publishing, book marketing
The internet has created a virtual reality where things are not always as they appear to be. Infinity author Gordon DePottie oncedid an internet search by his pseudonym, Gordon Barr, to see what would pop up on the googled-web. Much to his surprise, he found his Infinity published novels, The Ghost Platoon and Death Lost Death Found, listed on several website virtual book-stores, such as: alibris.com, BUY.com, and TEXTBOOKX.com. What was most disturbing was that the virtual bookstores showed several copies of his books, both new and used, available for sale on the internet at deeply discounted prices. This was especially alarming to Gordon since his monthly royalty statements from Infinity Publishing didn’t reflect these wholesale orders for his books.
The reason for this accounting difference is because many online bookstore sites never actually purchase any of the books they show in their virtual inventory which shows how many copies of a book are available for their customers to purchase. What happens is when they receive an order for a book they have listed on their site, they place an order for a single copy of the book from Ingram, and then Lightning Source prints the book. It’s then shipped to the online bookstore, and they, in turn, send it to the customer. The customer pays the online bookstore, the bookstore pays Ingram, Ingram pays Lightning Source, Lightning Source pays Infinity Publishing for the right to produce the book, and then we pay the royalty on the selling price of the book to the author.
Many of the online bookstores only have a virtual inventory of books which greatly reduces their overhead. Their lack of a significant capital investment in an on-shelf inventory allows them to offer titles at dis-counted prices. The bulk of their listed inventory is virtually available from Ingram and produced by Lightning Source when a customer orders the book.
The used books they offer for sale aren’t really used; in fact, they’re often new books that have been discounted a dollar or so as another inducement to entice the customer to order – like free shipping on all orders over a certain dollar amount. This is a variation of what is known in retail marketing as a “loss-leader.”
These virtual inventories differ greatly from Infinity’s on-shelf inventory that we maintain for all of our titles using our unique Just-in-Time book publishing system to replenish the stock as needed. We literally have printed books on the shelves at our West Conshohocken facility ready to ship out within 24 to 48 hours from when an order is received. We regularly ship to the major online bookstores such as Amazon.com and Barnes & Noble’s bn.com.
We have no way of controlling when or if an author’s book is added to any of these online bookstores. Infinity authors are encouraged to direct customers to our official online bookstore at www.buybooksontheweb.com. Most orders are shipped directly to customers the same business day the order is received and authors earn the greatest percentage of royalties on these direct retail sales placed through our online bookstore.
by Denise Thomas
I decided to pre-sell enough books to pay my expenses, so I could start making a profit sooner. I needed to sell 100 books to cover the set up fee, cost of books, giveaway books, envelopes, and postage.
I began with my Christmas list. I knew that my friends and family were eagerly anticipating my first book, but the truth was that with so many in other states, I wasn’t in regular communication with many of them. They wouldn’t know when the book was ready for sale.
I started with a Valentine’s Day special. I wrote a letter and offered to pay the postage on any book ordered before February 14th. (This saved each mailed order the $3.50 I charge for postage and handling and encouraged them to buy immediately.) Naturally, I offered to autograph the books, too.
I couldn’t believe the response!
I confess, I felt awkward trying to sell to my friends and family. What I discovered, however, is that they really wanted to be part of my success and were glad to buy one or more copies and encourage their friends to buy, too. They also thought it was cool to know a published author personally.
Yes, I easily made my goal, but the best part was receiving so many notes of encouragement with the checks. I felt humbled, loved, and energized to sell even more books.
By the time the book was ready, some were ready to buy more. I published my first book without debt, and I had a head start getting the word out.
I’d like to thank my family and friends for making my dreams come true!
Denis’ Thomas is the author of Newly Wed and Newly Cooking (published by Infinity), a guidance counselor, a local DJ and a freelance writer, visit her website at: www.denisthomas.com.
Do you want to sell more books??? Brian Jud’s title, Beyond the Bookstore, is a Publishers Weekly book that shows authors how to sell their books to the vast non-bookstore markets. These markets are more profitable for the author because these specialized booksellers order books directly from Infinity and not from Ingram. Mr. Jud’s book describes hundreds of ways to find and contact prospective buyers for fiction and non-fiction titles who will order from Infinity.
John F. Harnish, Vice President Author Services
Topics: writing, authors, publishing, books, pitching, writers, infinity publishing, infinity, how to get published, writing advice, writing tips, bestselling authors, publishing industry, publishing vs. self-publishing, marketing your book, book sales, publication, bookstores, editing, book editing, book editors, self publishing, self publishing companies, book marketing