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Marketing Goal of the Week...Send Out ARCs!

Posted by Sherrie Wilkolaski on Mon, Oct 21, 2013 @ 10:23 AM

Announce the release of your book, reach your audience, and build positive word of mouth by sending out Advance Reading Copies (ARC) to reviewers and columnists before it is available to the public.

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Topics: Marketing, advanced reading copies, book publicity, books, authors, publishing

Writer's Block: The Symptoms and the Cure

Posted by Sherrie Wilkolaski on Wed, Oct 16, 2013 @ 09:00 AM

By Karen Hodges Miller

The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead. Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block. If you haven’t experienced Writer’s Block, you just haven’t been writing long enough. Believe me, it will happen to you.

The symptoms of Writer’s Block are easy to identify. You sit at your computer and nothing happens. Unlike the day or week before when words flowed easily from your mind to the computer screen, now there is nothing. If you do manage to write a few sentences they aren’t good. They don’t express your thoughts or ideas, the grammar is terrible, the structure is poor. There is no grace or creativity in your words. If the first symptoms persists for more than an hour or two you move to the second stage of the disease. You begin to doubt yourself. Why did you ever think you could write in the first place? Obviously your talent has gone, fled to the far reaches of the atmosphere. You are sure it will never return.

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Topics: writers block, Creative, Marketing, Success Tips, Thinking, books, writing

What Can You Do With Your Extra Books?

Posted by Sherrie Wilkolaski on Thu, Oct 10, 2013 @ 09:00 AM

by Sherrie Wilkolaski

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Topics: Marketing, infinity publishing, book marketing, book publicity, self publishing, books

Impact of a Video Book Blog

Posted by Brittany Lavin on Tue, Mar 13, 2012 @ 09:00 AM

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Topics: blogs, Video Testimonials, book video testimonials, infinity publishing, infinity, book marketing, self publishing, books, authors, publishing, publishing industry

Infinity "Art of the Written Word" Event to be held at King of Prussia Mall!

Posted by Brittany Lavin on Fri, Dec 09, 2011 @ 04:36 PM

 A group of Infinity authors will be meeting for  a book  signing event at the King of Prussia  Mall on Saturday,  December 17th. 

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Topics: united states self publishing, Book Signing, King of Prussia mall, KOP, infinity publishing in the us, infinity publishing, infinity, self publishing, bookstores, books, authors

Marketing Secrets of a Bookstore

Posted by Brittany Lavin on Fri, Sep 23, 2011 @ 07:27 PM

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Topics: infinity publishing, infinity, book marketing, self publishing, bookstores, books, authors, publishing industry, how to get published

8 Secrets for Getting into Bookstores

Posted by Brittany Lavin on Wed, Aug 03, 2011 @ 07:34 PM

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Topics: infinity publishing, infinity, book marketing, self publishing, book, bookstores, books, authors, book sales, self publishing companies, publishing, publishing industry, how to get published, success in publishing

Understanding Online Bookstores and Virtual Inventories

Posted by Brittany Lavin on Mon, Apr 25, 2011 @ 12:37 PM

The internet has created a virtual reality where things are not always as they appear to be.  Infinity author Gordon DePottie oncedid an internet search by his pseudonym, Gordon Barr, to see what would pop up on the googled-web.  Much to his surprise, he found his Infinity published novels, The Ghost Platoon and Death Lost Death Found, listed on several website virtual book-stores, such as:,, and  What was most disturbing was that the virtual bookstores showed several copies of his books, both new and used, available for sale on the internet at deeply discounted prices.  This was especially alarming to Gordon since his monthly royalty statements from Infinity Publishing didn’t reflect these wholesale orders for his books.

The reason for this accounting difference is because many online bookstore sites never actually purchase any of the books they show in their virtual inventory which shows how many copies of a book are available for their customers to purchase.  What happens is when they receive an order for a book they have listed on their site, they place an order for a single copy of the book from Ingram, and then Lightning Source prints the book.  It’s then shipped to the online bookstore, and they, in turn, send it to the customer.  The customer pays the online bookstore, the bookstore pays Ingram, Ingram pays Lightning Source, Lightning Source pays Infinity Publishing for the right to produce the book, and then we pay the royalty on the selling price of the book to the author.

Many of the online bookstores only have a virtual inventory of books which greatly reduces their overhead.  Their lack of a significant capital investment in an on-shelf inventory allows them to offer titles at dis-counted prices.  The bulk of their listed inventory is virtually available from Ingram and produced by Lightning Source when a customer orders the book.

The used books they offer for sale aren’t really used; in fact, they’re often new books that have been discounted a dollar or so as another inducement to entice the customer to order – like free shipping on all orders over a certain dollar amount.  This is a variation of what is known in retail marketing as a “loss-leader.”  

These virtual inventories differ greatly from Infinity’s on-shelf inventory that we maintain for all of our titles using our unique Just-in-Time book publishing system to replenish the stock as needed.  We literally have printed books on the shelves at our West Conshohocken facility ready to ship out within 24 to 48 hours from when an order is received.  We regularly ship to the major online bookstores such as and Barnes & Noble’s

We have no way of controlling when or if an author’s book is added to any of these online bookstores.  Infinity authors are encouraged to direct customers to our official online bookstore at  Most orders are shipped directly to customers the same business day the order is received and authors earn the greatest percentage of royalties on these direct retail sales placed through our online bookstore.


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Topics: virtual inventory, infinity publishing, infinity, book marketing, self publishing, bookstores, books, book sales, self publishing companies

Start Marketing Even Before Publishing Your Book!

Posted by Brittany Lavin on Wed, Mar 23, 2011 @ 07:25 PM

by Denise Thomas

I decided to pre-sell enough books to pay my expenses, so I could start making a profit sooner. I needed to sell 100 books to cover the set up fee, cost of books, giveaway books, envelopes, and postage.

I began with my Christmas list. I knew that my friends and family were eagerly anticipating my first book, but the truth was that with so many in other states, I wasn’t in regular communication with many of them. They wouldn’t know when the book was ready for sale.

I started with a Valentine’s Day special. I wrote a letter and offered to pay the postage on any book ordered before February 14th. (This saved each mailed order the $3.50 I charge for postage and handling and encouraged them to buy immediately.) Naturally, I offered to autograph the books, too.

I couldn’t believe the response!

I confess, I felt awkward trying to sell to my friends and family. What I discovered, however, is that they really wanted to be part of my success and were glad to buy one or more copies and encourage their friends to buy, too. They also thought it was cool to know a published author personally.

Yes, I easily made my goal, but the best part was receiving so many notes of encouragement with the checks. I felt humbled, loved, and energized to sell even more books.

By the time the book was ready, some were ready to buy more. I published my first book without debt, and I had a head start getting the word out.

I’d like to thank my family and friends for making my dreams come true!


Denis’ Thomas is the author of Newly Wed and Newly Cooking (published by Infinity), a guidance counselor, a local DJ and a freelance writer, visit her website at:

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Topics: infinity publishing, infinity, book marketing, self publishing, bookstores, books, book sales, self publishing companies

Beyond the Bookstores - Other Profitable Markets for Published Books

Posted by Brittany Lavin on Mon, Mar 14, 2011 @ 07:00 PM

Do you want to sell more books???  Brian Jud’s title, Beyond the Bookstore, is a Publishers Weekly book that shows authors how to sell their books to the vast non-bookstore markets.  These markets are more profitable for the author because these specialized booksellers order books directly from Infinity and not from Ingram.  Mr. Jud’s book describes hundreds of ways to find and contact prospective buyers for fiction and non-fiction titles who will order from Infinity.

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Topics: infinity publishing, infinity, book marketing, marketing your book, self publishing, bookstores, books, authors, bestselling authors, book sales, self publishing companies

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