by Sherrie Wilkolaski
If you haven't already started, now is the time to get the ball rolling with planning your marketing goals for the holiday season. The holidays are paramount for authors and a fantastic time for increasing book sales, so it is vital that you take advantage of getting your book "out there" during the next couple of months. Not sure what you can do? You can start with planning a holiday party of course!
If you never got around to having a book release party, this is the perfect excuse! You can start with creating an electronic invitation (we like evite.com). Pick a date that most of your friends, family and colleagues will be able to attend; not too close to Thanksgiving or Christmas or you might find yourself with a small turnout!
book holiday party,
Announce the release of your book, reach your audience, and build positive word of mouth by sending out Advance Reading Copies (ARC) to reviewers and columnists before it is available to the public.
advanced reading copies
Ever heard of guerilla marketing? The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. This week we'll give you tips on how to take your book marketing to the next level with these fun ideas!