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Infinity's Blog for Authors and Writers

How to Increase Your Mailing List Size

Posted by Arthur Gutch on Tue, Nov 05, 2019 @ 11:30 AM

One tool many Independent authors often ignore but shouldn't is their author mailing list. With the vagaries of promotion on social media, email is the one tool that still hits a home run for readers, even if they claim they never read or use their email. (We've honestly heard this from some readers, but the facts tell a totally different story.) Growing your email list should be on your top priority as an author. Without  a solid base of truly engaged fans, you can guarantee it will be hit or miss whether your book does well or not. We've learned of a fairly solid and proven way to get your books in the hands of readers who want more by increasing your email list. 

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Topics: book marketing

How to Market your Book Using a Personal Network

Posted by Arthur Gutch on Wed, Jan 09, 2019 @ 05:37 PM

Ask any author about marketing their books, and you'll probably hear about newsletters, Facebook ads and reviewer sites. What many authors miss is the valuable promotional power that can come from a smartly-created personal network. It's far from instantaneous and it's a very long-tail strategy, but if you're in this business as a career, you're probably planning for years instead of months, anyway. Creating a personal network is a project that can go on your daily schedule in small bites, but can reap huge rewards months and years down the line. And once it's in place and you keep paying attention to it, the power of the personal network will continue to grow. 

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Topics: book marketing

How to Simply Make Amazon Market Your Book for Free

Posted by Arthur Gutch on Thu, Dec 13, 2018 @ 04:14 PM

Whether you're independent or traditionally published, marketing your book is a job that's squarely on your shoulders. Facebook posts and newsletter ads can be effective for promotions, but the costs add up quickly. What if you could get Amazon to do some of your marketing for you? Amazon offers a way for you to gather tons of fans in your genre, and they'll email these fans every time you publish a new book. Use this technique and Amazon will be an important part of every book launch you have, which has the possibility of increasing your sales in that all-important first week. 

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Topics: book marketing

Tips For Introverted Self Published Authors To Make How-To Books Shine

Posted by Arthur Gutch on Tue, Nov 11, 2014 @ 10:05 AM

For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for commerce and information is also an amazing machine you can control without leaving the comfort and safety of your favorite chair. Below a few simple ideas that can be applied by anyone looking to remain remote and in control!

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Topics: book marketing, book promotion

5 Ways for Self Published Authors to Earn Multiple Streams of Income

Posted by Arthur Gutch on Thu, Nov 06, 2014 @ 11:05 AM

In the business world it's known as double-dipping: getting two or more streams of income from one source of work. Authors, especially those who write  nonfiction books, have similar opportunities after their books have been published. Yes, the best thing you can do is to start writing your next book, but in the meantime why not take advantage of the knowledge you've gained researching your earlier work?

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Topics: book marketing, self publishing, author marketing tool,

3 Tips On Mobile Apps for Self-Published Authors

Posted by Arthur Gutch on Tue, Oct 21, 2014 @ 09:20 AM

Whether you're traditionally published or an indie writer, you're going to have to do the bulk of the marketing to sell your book. Most writers do the majority of their marketing on social media sites, but the almost-universal popularity of smart phones and tablets has created a new marketing technique: the app. 

Apps are growing so quickly as marketing devices that companies have created new sites for writers and other business owners. They offer simple drag-and-drop designs for total novices to create great looking apps to advertise their goods and services.

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Topics: social networking, book marketing, self publishing, mobile apps

How to Use Booktrack: A Unique Marketing Concept

Posted by Arthur Gutch on Tue, Oct 14, 2014 @ 11:23 AM

It's said that the more senses we engage during an experience, the better hold it will have on our memory. Up until now, eBooks have only involved our sense of sight, but a new service called Booktrack has changed all that. 

Booktrack allows writers and self-published authors to add a subtle layer of sound to their written words, adding to their readers' experience much like the soundtrack to a movie enhances your viewing pleasure. The service is relatively new, and can give authors a unique book marketing tool that will set their work apart from their competition's.

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Topics: ebook marketing, book marketing, audio books, booktrack

How to Throw a Book Launch Party for Sales Out of the Gate

Posted by Arthur Gutch on Wed, Sep 17, 2014 @ 08:08 AM

Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways to get the word spread around is by creating buzz before the book even hits the best seller list. A launch party on Facebook helps your book to hit the ground running, building sales and growing the excitement and anticipation with your fans.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel, launch party

4 Ways to Ring in the Holiday Season with a Book Marketing Strategy

Posted by Arthur Gutch on Fri, Sep 05, 2014 @ 09:52 AM

‘Tis the season ... That’s right, it might still be warm outside, but the holiday shopping season is approaching fast. Savvy self-published authors know this is the time to craft your strategy and begin to put your book in the spotlight. Retailers report the holiday season makes up anywhere from 20 to 40 percent of their annual sales, according to Daily Finance.

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Topics: marketing with bookbub, book marketing, self publishing, book reviews, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

It’s An Even More Amazing Time To Be a Published Author!

Posted by Arthur Gutch on Fri, Aug 29, 2014 @ 09:47 AM


It is now been almost four years since I said “What an amazing  time to become a published Author”. And you know what, today it’s even better!

The power you now have to share your work on global scale is truly amazing. The potential to enhance people’s lives by entertaining and educating through fiction and non-fiction writing is almost limitless. And as it was then, the power that you and every author have to change the trajectory of your writing or business career has never been greater. I get really passionate about this, in fact it gives me goose bumps to think about that Crazy!

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Topics: book marketing, self publishing, writing tips, author marketing, book reviewers

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