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Backlist Book Marketing -- Making the Older Books Shine

Posted by Arthur Gutch on Mon, Dec 09, 2013 @ 11:39 AM

"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."

There is just so much room on a bookshelf and most of it goes to new publications – that’s a hard reality authors must face. So, what do you do when your masterpiece has been out for a while but isn’t moving the way it used to? In the world of publishing, this is known as a backlist book. Sometimes all a backlister needs to shine is a little polish and the right book marketing.

Backlist vs. Frontlist

First, let’s get the terminology down. In old-school publishing, a backlist is a portfolio of older books, or for self-publishing, it means a author who has one or more older books to promote. 

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Topics: backlist marketing, self publishing, author marketing

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