"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."
There is just so much room on a bookshelf and most of it goes to new publications – that’s a hard reality authors must face. So, what do you do when your masterpiece has been out for a while but isn’t moving the way it used to? In the world of publishing, this is known as a backlist book. Sometimes all a backlister needs to shine is a little polish and the right book marketing.Backlist vs. Frontlist
First, let’s get the terminology down. In old-school publishing, a backlist is a portfolio of older books, or for self-publishing, it means a author who has one or more older books to promote.