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Infinity's Blog for Authors and Writers

How to Get Your Books Noticed - by Janet Evanovich

Posted by Arthur Gutch on Thu, Dec 06, 2018 @ 01:25 PM

Janet Evanovich's Stephanie Plum novels have sold in the millions, making her Jersey girl character a household name. Evanovich is a blue-collar author, advocating hard, daily work for author success. As someone with a down-to-earth attitude about the world of writing, she's always happy to help out new authors with great tips. When asked about how to get books into the public's eye, she gave some valuable advice. 

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5 Types of Technothrillers That Readers are Begging for More Of

Posted by Arthur Gutch on Fri, Nov 30, 2018 @ 11:50 AM

When Tom Clancy wrote The Hunt for Red October, the publishing world hadn't even conceived of the technothriller genre. His success was quickly followed up by a string of bestselling books by Michael Crichton, Dan Brown, Douglas Preston & Lincoln Child, and a whole host of others. Clancy may be gone, but the technothriller genre is still going strong. Like most main niches today, it's split into a number of sub-genres, each with its own group of rabid fans. Here are five with a strong fan base always looking for the next book.

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7 Things Editors Want You to Know

Posted by Arthur Gutch on Tue, Nov 13, 2018 @ 02:10 PM

What role do you picture your editor taking in your writing process? Your editor's goal is to help you craft the best book possible, but that can only happen if there's clear communication between the two of you and a clear agreement of process and goals. Many professional editors get frustrated with author expectations, especially those held by first-time authors. If you could ask your editor about her biggest author frustrations, it's likely she'd mention at least a few of these situations. 

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Topics: editorial services, book editor

Looking for Scares: How to Craft a Truly Frightening Horror Novel

Posted by Arthur Gutch on Tue, Oct 30, 2018 @ 11:14 AM

In the very bestselling horror novels, authors take care to ensure that all the supernatural events in the story have some type of plausible explanation. You may have to stretch your notion of disbelief a bit, but everything makes sense in that one thing leads to another. Deep down, these books read like a true account of what happened to someone else, with just a little sideways twist added in for fright. In many cases, this is because the authors began their books with a kernel of an idea that came from the truth. The inner pages of newspapers are filled with strange little filler stories; one could be the germ of an idea that might grow into your next great horror novel. 

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Topics: writer productivity

3 Steps Authors Can Take to Dominate Social Media

Posted by Arthur Gutch on Tue, Oct 16, 2018 @ 03:31 PM

Social media can be a time-wasting rabbit hole if you don't go in with a plan. But for many bestselling authors, social media sites are the heart of their marketing strategy, giving them instant personal contact with all of their fans on a daily basis. The way to get the best results from social media is to have a coordinated attack. Use it as a tool instead of a place for entertainment. Keep these three rules in mind whenever you're on Facebook or Twitter and you'll increase your reach while cutting down on the time you spend scrolling down the page.

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3 Steps to Turbo Charge Your Book Blurb to Set Sales on Fire

Posted by Arthur Gutch on Sat, Oct 06, 2018 @ 10:30 AM

If your book sales aren't what they should be, maybe it's not your book. Maybe it's the way you present it to potential readers. Your book blurb is the advertisement that's meant to entice readers into buying your words. What it's not is a summary of your book's plot. Too many authors use that valuable sales space to tell readers about half their story, leaving little reason for them to buy the book. Why should they? They already know almost everything about it! Instead of a short book summary, think of your book blurb as an advertisement for your book, and use copywriting rules to create it. It's a new skill to learn for many authors, but one that can pay off in thousands of new book sales. 

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Want to Give Away eBooks in Person? Now You Can!

Posted by Arthur Gutch on Tue, Sep 18, 2018 @ 06:05 PM

Digital publishing is a dream come true for thousands of authors: being able to reach readers worldwide with an affordable, portable product. One disadvantage digital authors have traditionally had is that they weren't able to sell or give away their books at conventions, conferences, or book signing events. Thanks to a simple online tool, now they can! BookFunnel has developed an individual code number, called print codes, that allow authors to hand over a virtual copy of their book, printed on any media they like. 

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3 Musts for Any Novel, According to John Grisham

Posted by Arthur Gutch on Thu, Sep 06, 2018 @ 02:16 PM

Author Tony Vanderwarker may be one of the luckiest writers alive. His neighbor and friend is bestselling author John Grisham, who virtually invented the modern legal mystery genre. Grisham graciously agreed to mentor Vanderwarker in writing his first novel, spending two years guiding and tutoring him. During this time he constantly emphasized that there are three absolute requirements for writing fiction, especially popular fiction as it's published today. According to Grisham, without strictly following these three rules, authors have little chance of selling their work, much less making it onto the bestseller lists. 

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How to Use Google Hangouts & YouTube to Promote Your Audiobook

Posted by Arthur Gutch on Thu, Aug 30, 2018 @ 12:57 PM

We love that authors today can enjoy celebrity status. Because of social media's rise, an author can connect with endless people the world over to self-promote their writing work. Many social media users report one of their biggest impetus of using these popular outlets is to connect to the artists, actors, writers, musicians and athletes they're fans of. You too could be on this train in no time by complementing your voice recorded story with a visual socializing tool. 

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Amazon Ads: Best Tips for This Book Marketing Powerhouse

Posted by Arthur Gutch on Mon, Aug 13, 2018 @ 10:40 AM

Authors in all genres are finding the newest marketing powerhouse is right in front of them: Amazon ads! Positioned right on the page of other, similar books, these ads work the same way as the treasured "also-boughts," targeting the exact customer most likely to buy your books. If you've only got time for one new marketing platform this season, you can't afford to ignore Amazon ads as your number one choice. 

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Topics: book promotion

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