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Infinity's Blog for Authors and Writers

How to Get Top Food Bloggers to Feature Your Recipe Book On Instagram and Instagram Stories

Posted by Arthur Gutch on Thu, Jan 17, 2019 @ 10:43 AM

Are Food Bloggers Including Your Book In Their FOMO features?

Instagram is a moving billboard for food bloggers. We all know how easily it is to get sucked in to a good Instagram story- especially one that features food or the latest food product you should be trying. Because food bloggers niche skill is creating FOMO over food, they can be the perfect outlet to leverage your recipe or food book via social media. 

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How to Market your Book Using a Personal Network

Posted by Arthur Gutch on Wed, Jan 09, 2019 @ 05:37 PM

Ask any author about marketing their books, and you'll probably hear about newsletters, Facebook ads and reviewer sites. What many authors miss is the valuable promotional power that can come from a smartly-created personal network. It's far from instantaneous and it's a very long-tail strategy, but if you're in this business as a career, you're probably planning for years instead of months, anyway. Creating a personal network is a project that can go on your daily schedule in small bites, but can reap huge rewards months and years down the line. And once it's in place and you keep paying attention to it, the power of the personal network will continue to grow. 

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Topics: book marketing

7 Authors New Years Resolutions That Will Improve Your Career

Posted by Arthur Gutch on Mon, Dec 31, 2018 @ 11:56 AM

Most people make resolutions about the personal changes they want to make in the new year: lose weight, save money, spend more time with the kids. These are all great ideas, but they're aimed at improving your personal life. What about your life as an author? This list of authors' resolutions gives you seven different new habits to form that will take your writing career to the next level. 

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Topics: writing career, self publishers

How to Simply Make Amazon Market Your Book for Free

Posted by Arthur Gutch on Thu, Dec 13, 2018 @ 04:14 PM

Whether you're independent or traditionally published, marketing your book is a job that's squarely on your shoulders. Facebook posts and newsletter ads can be effective for promotions, but the costs add up quickly. What if you could get Amazon to do some of your marketing for you? Amazon offers a way for you to gather tons of fans in your genre, and they'll email these fans every time you publish a new book. Use this technique and Amazon will be an important part of every book launch you have, which has the possibility of increasing your sales in that all-important first week. 

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Topics: book marketing

How to Get Your Books Noticed - by Janet Evanovich

Posted by Arthur Gutch on Thu, Dec 06, 2018 @ 01:25 PM

Janet Evanovich's Stephanie Plum novels have sold in the millions, making her Jersey girl character a household name. Evanovich is a blue-collar author, advocating hard, daily work for author success. As someone with a down-to-earth attitude about the world of writing, she's always happy to help out new authors with great tips. When asked about how to get books into the public's eye, she gave some valuable advice. 

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5 Types of Technothrillers That Readers are Begging for More Of

Posted by Arthur Gutch on Fri, Nov 30, 2018 @ 11:50 AM

When Tom Clancy wrote The Hunt for Red October, the publishing world hadn't even conceived of the technothriller genre. His success was quickly followed up by a string of bestselling books by Michael Crichton, Dan Brown, Douglas Preston & Lincoln Child, and a whole host of others. Clancy may be gone, but the technothriller genre is still going strong. Like most main niches today, it's split into a number of sub-genres, each with its own group of rabid fans. Here are five with a strong fan base always looking for the next book.

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7 Things Editors Want You to Know

Posted by Arthur Gutch on Tue, Nov 13, 2018 @ 02:10 PM

What role do you picture your editor taking in your writing process? Your editor's goal is to help you craft the best book possible, but that can only happen if there's clear communication between the two of you and a clear agreement of process and goals. Many professional editors get frustrated with author expectations, especially those held by first-time authors. If you could ask your editor about her biggest author frustrations, it's likely she'd mention at least a few of these situations. 

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Topics: editorial services, book editor

Looking for Scares: How to Craft a Truly Frightening Horror Novel

Posted by Arthur Gutch on Tue, Oct 30, 2018 @ 11:14 AM

In the very bestselling horror novels, authors take care to ensure that all the supernatural events in the story have some type of plausible explanation. You may have to stretch your notion of disbelief a bit, but everything makes sense in that one thing leads to another. Deep down, these books read like a true account of what happened to someone else, with just a little sideways twist added in for fright. In many cases, this is because the authors began their books with a kernel of an idea that came from the truth. The inner pages of newspapers are filled with strange little filler stories; one could be the germ of an idea that might grow into your next great horror novel. 

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Topics: writer productivity

3 Steps Authors Can Take to Dominate Social Media

Posted by Arthur Gutch on Tue, Oct 16, 2018 @ 03:31 PM

Social media can be a time-wasting rabbit hole if you don't go in with a plan. But for many bestselling authors, social media sites are the heart of their marketing strategy, giving them instant personal contact with all of their fans on a daily basis. The way to get the best results from social media is to have a coordinated attack. Use it as a tool instead of a place for entertainment. Keep these three rules in mind whenever you're on Facebook or Twitter and you'll increase your reach while cutting down on the time you spend scrolling down the page.

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3 Steps to Turbo Charge Your Book Blurb to Set Sales on Fire

Posted by Arthur Gutch on Sat, Oct 06, 2018 @ 10:30 AM

If your book sales aren't what they should be, maybe it's not your book. Maybe it's the way you present it to potential readers. Your book blurb is the advertisement that's meant to entice readers into buying your words. What it's not is a summary of your book's plot. Too many authors use that valuable sales space to tell readers about half their story, leaving little reason for them to buy the book. Why should they? They already know almost everything about it! Instead of a short book summary, think of your book blurb as an advertisement for your book, and use copywriting rules to create it. It's a new skill to learn for many authors, but one that can pay off in thousands of new book sales. 

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