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10 Rules for Writing from Elmore Leonard

Posted by Arthur Gutch on Mon, May 07, 2018 @ 11:03 AM

Elmore Leonard, the prolific detective fiction series author, was never shy about telling other authors what he thought of the writing profession. Here are some of his to-the-point tips for writing great novels. 

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Amazon Now Out of Author Services -  Leaves Void!

Posted by Arthur Gutch on Wed, May 02, 2018 @ 04:26 PM

Amazon's CreateSpace publishing arm no longer offers author services such as book design, professional editing, and book marketing. For those authors who relied on Amazon for all aspects of their book publishing career, this means having to scramble to find service providers for these crucial tasks. According to a spokesperson from Amazon, 

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4 Top Book Marketing & Sales Performance Signals

Posted by Arthur Gutch on Thu, Apr 26, 2018 @ 02:29 PM

Marketing your book, which every author has to do, is a matter of constantly changing things to improve sales. The only way you can know what to change is to research and discover data that shows what's working and what isn't. One of the most significant data points is your book's sales. The current sales rank, along with the way customers are finding your book, can influence future sales in a surprising number of ways. To find information about this that you can really use, you'll need to research three different performance signals, three ways to measure the sales of your book.

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Discoverability: How Readers Find Your Books

Posted by Arthur Gutch on Mon, Apr 16, 2018 @ 03:32 PM

The first step in getting book sales on Amazon is to make it easier for readers to find them. This concept has birthed an entirely new name: discoverability. Amazon has given authors tools and techniques that make this more simple, for those who know their secrets. The key is all in the way Amazon's search engine works. Tap into this algorithm and you'll be able to tweak your book listings to make your books come up in more book searches, giving a larger number of readers the chance to like and buy your books. 

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Topics: keywords

Why Keywords are Critically Important to Increase Book Sales

Posted by Arthur Gutch on Tue, Apr 10, 2018 @ 05:11 PM

When asked about the key details that help to sell more books, book marketing experts will always mention the book cover and the description. While they're crucial in converting a curious book seeker into a buyer, they don't touch on how readers find your books in the first place. Before a customer can make a decision about your books she has to find them in the huge virtual bookstore that makes up Amazon. In almost every instance, she'll do that using Amazon's search engine, and that's where keywords come in.

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Topics: keywords

Try Camp NaNoWriMo: The Spring Version of the Classic Author Challenge

Posted by Arthur Gutch on Tue, Apr 03, 2018 @ 11:03 AM

Camp NaNoWriMo is a modified, more casual version of November's worldwide writing challenge. Unlike the original version, writers doing Camp Nano don't necessarily have an intensely stressful month. The rules are slightly changed and authors can create writing groups to help each other along, but the goal remains the same: write an extraordinary amount of words in just one month. The difference here is in the relax and modified rules for the spring challenge. 

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Topics: NanoWriMo

Sarah Maizes 5 Tips for Writing Kids Books

Posted by Arthur Gutch on Fri, Mar 30, 2018 @ 01:12 PM

When Sarah Maizes started out in the business, she was a literary agent for a number of award-winning children's book authors. Her clientele included such stars as Dav Pilkey (Captain Underpants, DogMan), prolific middle-grade author Paul Zindel, and even the beloved Judy Blume. After years in the business, Maizes knows what sells and what doesn't in the world of juvenile books. Illustrated books need more than a fantastic character and an interesting story. Here are some of her best tips for writing a children's book that's more likely to reach the bestseller charts. 

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Topics: childrens book

Bookstat: The Ideal Book Marketing Tool to Pinpoint a Profitable Niche

Posted by Arthur Gutch on Thu, Mar 22, 2018 @ 10:00 AM

Any indie author who writes to market knows about DataGuy, the anonymous number cruncher who, along with Hugh Howey, broke down the mystery at Amazon to show exactly which niche is selling each month. Their Author Earnings Report is a standard in the business, showing which niches are on the rise and which ones have peaked and are on their way down. If you write to market, this information could mean thousands of sales each month. 

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6 No-nonsense Tips for Getting More Book Reviews

Posted by Arthur Gutch on Wed, Mar 14, 2018 @ 02:00 PM

It's a fact that every author has to accept and deal with: more reviews equal more book sales. Most experts estimate that the average book will get one review for every hundred books sold, but this will vary greatly, depending on your genre. Some fans simply leave reviews more often than others. Regardless of the niche you're writing in, getting more reviews will be a constant battle and an important focus in your marketing plan. Obviously, worldwide bestselling authors will find the process much easier than those with only one or two books published, but you should start seeking reviews from your readers before you even publish your first book. 

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5 Healthy Habits for a Long-Term Author Career

Posted by Arthur Gutch on Wed, Mar 07, 2018 @ 01:36 PM

For love or money? That's always the question when you're writing books, isn't it? If you want to turn writing into your career, you've got to take care of your health. Authors are a notoriously unhealthy bunch with a lot of bad habits, whether they're trying to live the Hemingway lifestyle or simply pounding the keys for too many hours in the day. A long-time writing career puts many demands on your health, all of which you've got to deal with if you want to keep producing. Here are some changes you can make now to make sure you're able to write well in the next few decades. 

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