by Brittany Lavin
Publishing your book is a huge accomplishment. It is also a journey. From start to finish, that book has become a big part of your life. And now it’s time to let the world know it. As a self-published author, it is up to you to promote your book and see that it finds its way into the right hands.
Spreading the word that your book is out there isn’t easy, but one of the most popular ways is by sending copies to book reviewers and columnists. Not only does it announce the release of your book, it helps reach your audience. Putting your book in the hands of the media helps create buzz and anticipation before your book is even open to the public and gives you a stage for sharing your point-of-view to journalists, columnists, and of course, your readers.
But how do you decide which reviewers to send your book to? Do the research! Make sure you choose a specific reviewer who focuses on your genre. That way, you’ll have an expert promoting your book to the audience you want to reach.
One way self-published authors can send their books is by requesting Advance Reading Copies. But be careful, ARCs are usually first proofs and may contain errors. You can also send ARCs to book clubs or reading circles that are known for their interest in a particular genre.
And what better way to spread positive word-of-mouth then by giving out copies of your book to your family and friends? They can tell their friends, who will tell their friends, and so on!
Check out these links for more information on book reviewers and ARCs!
Brittany Lavin has been an In-House Author Representative at Infinity Publishing for two years. Her job is to guide authors through the process of having their book published and provide them with administrative support. Brittany graduated from Cabrini College in 2009 with a BA in English and Communication. A writer at heart, Brittany dabbles in poetry and prose. She also enjoys reading, spending time with loved ones, and being a “Geek.”
Image courtesy of Kruno Knezevic.