by Amy Collins
This week I have received a number of questions from a client who has seen her book for sale on Amazon’s Marketplace, B&N’s used book page, and other used and cheap book sites.
“Where did these come from?” she asks. Her next question was how to hire a lawyer to stop the sale of her book from which she gets no recompense.
After phone-pouring her a stiff drink, I explained where they came from and why there is nothing she can do about it.
First off, several of the sites that list a book do not actually HAVE the book. Computer bots have scurried around the book websites and grabbed new book information as it is released. The bots then send the book info back to their host computers who post the book automatically. I love seeing one of my clients $16.95 books on sale for $203.50 at a used book site.
But other than that, the books you see ARE real.
Smart authors print pre-release copies of their books, Advance Reading Copies or actual book copies, to send to reviewers and jounalists during the early months of a book’s marketing campaign. Dozens or even hundreds of copies of these books are sent out to reviewers and editors asking for some attention.
Bethany Brown of The Cadence Group says: “We here at the Cadence Group always sticker the books we send out with bright orange stickers stating that the books are for review only and not for resale. But even with those stickers, the books always show up for sale on Amazon, B&N, and other used book outlets. It is the reality of the review world.”
Once a book is reviewed, the reviewer is well within their rights to do whatever they wish with it. A LOT of reviewers have a local used bookstore that will take boxes of books each month. These used bookstores, having bought the books legally, put them up on their Amazon and other retail marketplace pages.
I will say here what I said to my now-no-longer-letigious client. Let it go. A few used copies bought cheaply will only help get your book out there. The more people who read it the better! If you sent out 100 books, then brace yourself that 86 will be sold as used or almost new. That is 86 more readers than you would have had.
Amy Collins MacGregor started her career in the book industry as the book buyer for Village Green Books in Upstate, New York. In 1996, she “hopped the desk” and thoroughly enjoyed working as a National Account Rep for Prima Publishing. In 2001, Amy was named Director of Sales at Adams Media in Boston and quickly rose to the Special Sales Director for parent company, F+W Media. Over the years, Amy has sold to Borders, Barnes and Noble, Target, Costco, Wal-mart, and all the major chains as well as help launch several private label publishing programs for chains such as PetSmart and CVS. In February 2006, Amy started The Cadence Group and now runs the fastest-growing book distribution company in North America, New Shelves Distribution, where she offers her sales experience to small publishers and self-published authors.
Image courtesy svilen001