by Sherrie Wilkolaski
Media pitching doesn’t have to be a chore for authors. A great way to get started is to map out a list of the types of programs or media outlets that you think you would be able to effectively contribute. Are you a historical fiction author that has a master’s degree in WWII studies? Is your book a bestseller? Market your expert background to your advantage! Publicity is the key to selling your book and getting your name in print as an author. If you’re under the impression that there is no such thing as free publicity, let us correct you! Check out these resources that make media pitching a breeze.
Help A Reporter Out. From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Help A Reporter connects news sources with journalists quickly and easily through daily emails. It’s as easy as signing up, waiting for the message to arrive in your inbox, and pitching yourself for potential stories. Sharing your expertise and incorporating your published book may land you that big media opportunity you’ve been looking for.
Radioguestlist.com. If you are an author who would like to be interviewed by the media or you are a public relations professional representing authors, look no further than Radioguestlist.com. Each day Radioguestlist.com has talk shows looking for guests. They’ll even email you automatically for free. BONUS: A great perk is that you can advertise yourself on this site as a potential radio show guest and their emails reach a worldwide audience of show bookers.
Pitchrate.com. PitchRate.com is another free tool that is similar to HARO as it connects journalists looking for sources with experts looking for interviews. Journalists are able to rate you as an author expert, signaling to other media outlets that you are a great resource, which will boost your future pitch ratings. If you don’t want e-mails Pitchrate.com cluttering your inbox, simply change your settings and peruse the newest pitches on their website.
As an Infinity author, pitching to the media will be a constant task. Set time aside for yourself to accomplish this: mornings, evenings, one day a week…it’s completely up to you! Get yourself free publicity by landing a media appearance to create a buzz for your book. (If you're not up for doing your own PR, then contact me to find out about our paid PR and marketing services and we'll take care of it for you! Email firstname.lastname@example.org.)
Do you do your own media pitching? Which resources do you use? Share with us in the comments below.
Image courtesy of journalism.about.com