by Sherrie Wilkolaski
The power of marketing and promotion never surprises me. I hope all authors out there, take note of what writing a blog can do for you.
A few weeks ago, Lindsey Huckabee joined the Infinity Publishing team and the first thing I asked her to work on was a blog post to introduce herself and to tell her story. She jumped right to the task and it has proven to be time well spent. The blog was incredibly successful in several ways:
Informative and well-written. The article was targeted to our audience, beautifully crafted and it also introduced Infinity Publishing's newest Author Advocate to the world.
New business. We had several author readers post comments to Lindsey to say hello and thank her for the article and welcomed her to her new position. Those authors also mentioned they were ready to publish and Lindsey was able to immediately connect with them and they are on their way to being published.
Publicity. Within one day of the blog article being published, the editor of Publishing Trendsetter reached out to Lindsey to see if she would be interested in being interviewed. She is now featured on their blog and getting an extra shout out on this one as well.
Learn from Lindsey's success. My advice to all authors is to make the time to invest in yourself and get out there and start blogging. As I’ve said before, blogging is a goldmine for authors. In more ways than one!
Here is a look at the Publishing Trendsetter article and interview with Lindsey Huckabee, click the link for the full article.
The business of self-publishing is now nothing less than an inextricable part of the book business, impacting all of us, no matter in what corner of the industry we find ourselves. Despite this, self-publishing rarely comes up when young and aspiring book professionals express their hopes and dreams. That’s why we’re thrilled to welcome Lindsey Huckabee to Book Jobs Not by the Book to talk about how her job as an author advocate at Infinity Publishing allows her to combine her love of books with the changing needs of the publishing industry. Click here for the full story...