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Blogging is a Goldmine for Self-published Authors

Posted by Sherrie Wilkolaski on Wed, Mar 07, 2012 @ 03:00 PM

by Sherrie Wilkolaski

welcome to my blog 290x290 resized 600I think I have a little crush on blogging.  Actually I believe it is a serious crush. My new passion. I’ve fallen in love with writing again, after having been absent from it for quite some time.  My writing focus over the last few years have been spent writing marketing, advertising and website copy, mixed in with book cover blurbs and author media kits.  My own books pushed to the side, because I am always helping another writer get to the next level.

Blogging has become an avenue for me to burn off the knowledge simmering on my brain and it is making room for new ideas.  In a blog I can say what is on my mind, just as it rolls off my mental tongue.  Making its way to my virtual paper, on to my assistant and then posted to my blog.  Brilliant.

Why do I think blogging is a goldmine?

The proof is in the pudding.  Over the last few months I have been dedicated to keeping to blogging 3-5 times per week and the results have been incredible.  Website traffic has gone through the roof.  It is a simple formula and it can take any author to the next level.

Here are the top 7 secrets to blogging success:

  1. Select the key words for your website.  Do you your research and find the right key words that make the most sense for your title.  You don’t need to go crazy, anywhere from 10-30 key words is all you need.  Tag your content with those key words with every article.

  2. Write on the subject matter associated with your key words.  It really is as simple as that.  It may take you some time, but find your voice.

  3. Fresh content.  Write a new article every day, or at least 3-4 days a week and you’ll be a hit with the search engines.  Note:  Don’t just throw up anything on your blog.  Make sure it’s a value to your audience.

  4. Blog on the weekends.  You’ll be a rock star with the search engines.

  5. Invite guest bloggers to the party.  Blogging 356 days a year can become daunting, so why not invite some guest bloggers to join you in your effort to fill your blog with relevant content.  It also helps with cross-promotion, have your guest bloggers provide you with a link back to your site and ask that they let their audience know about their guest appearance.

  6. Syndicate your blog.  Distribution of your content is key.  Make sure you have an RSS feed and an email subscription option to your blog.  Use your social media outlets to help market your daily blog posts and your content will go viral.

  7. Track your results with Google Analytics.  Monitor the traffic on your site and see what content your visitors are most interested in…then write more of it. Google Analytics is free, take advantage of this great website monitoring tool.   If you can afford it, I highly recommend using HubSpot to monitor your in-bound marketing.  Their online platform and tools are fabulous!

Blogging is contagious.  I've pushed several colleauges and authors into blogging lately and have recieved some pushback.  To my surprise, those individuals who were most resistant are now the most dedicated and reaping the rewards.  

I’m living a bloggers dream.  Not only am I seeing the results in the website traffic.  It has rekindled my romance with writing.  It just doesn’t get any better than that.  Well, only if I was writing in Paris.  Cheers!

How often do you blog?  Feel free to post your comments below and post a link to your blog to share with our readers.

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*Photo Courtesy of Amanda at Serenity Now 

Tags: infinity publishing, book marketing, self publishing, self publishing companies, independent publishing, sherrie wilkolaski, blogging

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