Infinity Publishing's blog covers all areas of independent publishing including self-publishing, book marketing, print-on-demand, eBooks, distribution, and more!

Infinity's Blog for Authors and Writers

Arthur Gutch

Recent Posts

3 Steps Authors Can Take to Dominate Social Media

Posted by Arthur Gutch on Tue, Oct 16, 2018 @ 03:31 PM

Social media can be a time-wasting rabbit hole if you don't go in with a plan. But for many bestselling authors, social media sites are the heart of their marketing strategy, giving them instant personal contact with all of their fans on a daily basis. The way to get the best results from social media is to have a coordinated attack. Use it as a tool instead of a place for entertainment. Keep these three rules in mind whenever you're on Facebook or Twitter and you'll increase your reach while cutting down on the time you spend scrolling down the page.

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3 Steps to Turbo Charge Your Book Blurb to Set Sales on Fire

Posted by Arthur Gutch on Sat, Oct 06, 2018 @ 10:30 AM

If your book sales aren't what they should be, maybe it's not your book. Maybe it's the way you present it to potential readers. Your book blurb is the advertisement that's meant to entice readers into buying your words. What it's not is a summary of your book's plot. Too many authors use that valuable sales space to tell readers about half their story, leaving little reason for them to buy the book. Why should they? They already know almost everything about it! Instead of a short book summary, think of your book blurb as an advertisement for your book, and use copywriting rules to create it. It's a new skill to learn for many authors, but one that can pay off in thousands of new book sales. 

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Want to Give Away eBooks in Person? Now You Can!

Posted by Arthur Gutch on Tue, Sep 18, 2018 @ 06:05 PM

Digital publishing is a dream come true for thousands of authors: being able to reach readers worldwide with an affordable, portable product. One disadvantage digital authors have traditionally had is that they weren't able to sell or give away their books at conventions, conferences, or book signing events. Thanks to a simple online tool, now they can! BookFunnel has developed an individual code number, called print codes, that allow authors to hand over a virtual copy of their book, printed on any media they like. 

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3 Musts for Any Novel, According to John Grisham

Posted by Arthur Gutch on Thu, Sep 06, 2018 @ 02:16 PM

Author Tony Vanderwarker may be one of the luckiest writers alive. His neighbor and friend is bestselling author John Grisham, who virtually invented the modern legal mystery genre. Grisham graciously agreed to mentor Vanderwarker in writing his first novel, spending two years guiding and tutoring him. During this time he constantly emphasized that there are three absolute requirements for writing fiction, especially popular fiction as it's published today. According to Grisham, without strictly following these three rules, authors have little chance of selling their work, much less making it onto the bestseller lists. 

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How to Use Google Hangouts & YouTube to Promote Your Audiobook

Posted by Arthur Gutch on Thu, Aug 30, 2018 @ 12:57 PM

We love that authors today can enjoy celebrity status. Because of social media's rise, an author can connect with endless people the world over to self-promote their writing work. Many social media users report one of their biggest impetus of using these popular outlets is to connect to the artists, actors, writers, musicians and athletes they're fans of. You too could be on this train in no time by complementing your voice recorded story with a visual socializing tool. 

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Amazon Ads: Best Tips for This Book Marketing Powerhouse

Posted by Arthur Gutch on Mon, Aug 13, 2018 @ 10:40 AM

Authors in all genres are finding the newest marketing powerhouse is right in front of them: Amazon ads! Positioned right on the page of other, similar books, these ads work the same way as the treasured "also-boughts," targeting the exact customer most likely to buy your books. If you've only got time for one new marketing platform this season, you can't afford to ignore Amazon ads as your number one choice. 

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Topics: book promotion

Are You An Expert? Two-Time Author Jeremy LeBlanc Tells Us About Guide Writing

Posted by Arthur Gutch on Tue, Jul 24, 2018 @ 11:28 AM


Are you an expert in your field? Do you have a very special niche you have considered self-publishing on? If so, have you considered publishing a guide for consumers? Writing a guide in your expert area commands authority. Two-time author, Jeremy LeBlanc of The North American Whiskey Guide shares his positive experience with us about authenticity, finding your flow, why writing a guide makes sense if you're an expert and a little advice for those of you considering this path. 

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All in the Voice: Choosing the Right Narrator for Your Audiobook

Posted by Arthur Gutch on Fri, Jul 13, 2018 @ 11:36 AM

Experts are predicting that audiobooks will be bigger than ever in 2018 and beyond, giving authors a chance to earn even more money from already-published works. If you're considering turning some of your work into audiobooks, the most important decision you'll probably make is who to use as a narrator. As anyone who listens to audiobooks knows, the right voice can make or break a story. Choose the right narrator and you can get hundreds or thousands of new fans for your work. Pick the wrong one and you'll see a long list of returns, costing you more money every day. Luckily, there are some things you can do to increase the odds of having a popular audiobook, and they all come down to preparation. 

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Topics: audio book publishing

Turn Your Book Into a Movie With Voyage Media

Posted by Arthur Gutch on Fri, Jun 29, 2018 @ 02:41 PM

Twenty years ago authors were stuck with the traditional publishing world, with corporate gatekeepers who decided whether a book was publishable or not. Today's indie publishing world has changed all that, allowing the readers themselves to become the gatekeepers. The film, TV, and web series world is ready for that kind of revolution right now, and Voyage Media is poised to make it happen. Authors who are confident that their book or book series is meant for the screen now have an ally when it comes to bringing their stories to life. It's called Voyage Media, and it's helped thousands of authors to bypass the Hollywood gatekeepers and go directly to producers looking to make a production deal. 

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5 Things Authors Can Learn From The Americans

Posted by Arthur Gutch on Mon, Jun 25, 2018 @ 03:14 PM

The hit series The Americans just wrapped up its final season, going back to 1980's Washington D.C. and the Soviet Union one last time. This hit show about a family that includes two embedded Soviet spies has been called one of the best-written series in television history. The writers took what was, essentially, the tale of a couple of cold-blooded killers and transformed it into an intimate look at an American family. Elizabeth and Philip Jennings may have ended their service in the U.S., but the lessons they teach live on. Modern authors can learn a lot from these two, and not just about how to choose a fabulous wig. 

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