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Arthur Gutch

Recent Posts

Publish or Perish: How Often Do You Need to Publish?

Posted by Arthur Gutch on Tue, Nov 19, 2019 @ 02:45 PM

We've all heard the words, "publish or perish," when it comes to academic careers, but what about an independent writer? After all, you have to publish to get readership, and you have to keep publishing if you want to continue to have readers. So, how often do you need to publish a book to keep your writing career alive? 

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Topics: writing career

Juggling Act: 5 Tips to Balance Writing and Family Time During the Holidays

Posted by Arthur Gutch on Thu, Nov 07, 2019 @ 02:00 PM

Shutting your "work brain" off as an independent author is difficult. You don't have the luxury of leaving work at the office and if you're not working, you're not earning money. Relaxing becomes even more challenging over the holidays, when there is pressure to attend family events and the added expenses of gift shopping. 

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Topics: holiday, writer productivity

How to Increase Your Mailing List Size

Posted by Arthur Gutch on Tue, Nov 05, 2019 @ 11:30 AM

One tool many Independent authors often ignore but shouldn't is their author mailing list. With the vagaries of promotion on social media, email is the one tool that still hits a home run for readers, even if they claim they never read or use their email. (We've honestly heard this from some readers, but the facts tell a totally different story.) Growing your email list should be on your top priority as an author. Without  a solid base of truly engaged fans, you can guarantee it will be hit or miss whether your book does well or not. We've learned of a fairly solid and proven way to get your books in the hands of readers who want more by increasing your email list. 

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Topics: book marketing

Seth Godin: Writing & Marketing Tips After 19 Books

Posted by Arthur Gutch on Tue, Aug 27, 2019 @ 01:55 PM

When it comes to writing and marketing, very few authors can top Seth Godin. Seth Godin has 19 bestselling books, which means it's hard to go wrong listening to his advice for writing and marketing.  Here are some excellent pieces of advice he has for writers. 

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Topics: famous, tips for authors

3 Ways of Getting Out of Writers Block

Posted by Arthur Gutch on Mon, Jun 03, 2019 @ 12:08 PM

Writer's Block. It's the nightmare of every writer. Some writers swear they don't exist, while others believe it is real. Until you've experienced a block, chances are you don't know what it's like.  It's not that you can't write -- you're physically capable of writing notes, memos, and even social media posts to your friends on Facebook. It's just that writing on your book is like pulling teeth. Your production grinds to a standstill and you find yourself with a half finished novel and other distractions have taken over your writing time. 

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6 Ways to Get Great Results From Your Cover Designer

Posted by Arthur Gutch on Mon, Apr 08, 2019 @ 12:23 PM

Marketing a book depends on a wide range of factors that combine to entice readers; your cover, blurb and sales page can be even more important than the actual story. Experts agree that a great cover can make or break a book. Collaborating with a book designer to create the right book cover can be challenging, but getting the right look is worth it in the end. You may have a vision of what you want your cover to look like, but can you transfer that vision to your cover designer? Here are six ways to improve the relationship with your designer to get the perfect book cover. 

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Topics: book cover design

How to Crowdfund Your Novel With Patreon

Posted by Arthur Gutch on Thu, Mar 21, 2019 @ 10:43 AM

During the Renaissance, rich benefactors would support artists with stipends, allowing them to do their work without worrying about an income. Today's authors have finally got the modern equivalent of these patrons in a website called Patreon. Patreon allows authors to enjoy this same freedom by finding multiple people willing to pay to support their work in exchange for small bits of writing. With this site, you'll be able to spend the bulk of your day writing without having to worry about a part-time job. Here's a list of best practices for being successful on Patreon. 

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Topics: crowdfunding

The Rules for Writing According to Jeffery Deaver

Posted by Arthur Gutch on Tue, Feb 26, 2019 @ 02:30 PM

Jeffery Deaver's bestselling mystery series featuring retired police captain Lincoln Rhyme has just been ordered as a pilot for NBC. The series, which began in 1997 with The Bone Collector, has stretched into 15 novels as of late 2018, and the author shows no sign of stopping. Deaver spends time each year teaching the art of commercial novel writing to aspiring authors. According to him, writing commercial genre fiction is no more mysterious than any other career. His no-nonsense rules for writing give a solid foundation for a successful genre fiction career. 

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Topics: fiction writing

Binge Writing: The Good and the Bad

Posted by Arthur Gutch on Tue, Feb 19, 2019 @ 03:53 PM

 There are two types of authors: those who schedule their writing on a regular basis and those who binge write, putting thousands of words down at a time in a frenzy, with long breaks in between. Stephen King is a famous schedule writer, putting down a solid 2,000 words every single day of the year. On the other hand, Arthur Conan Doyle wrote the first Sherlock Holmes book in a period of three weeks. Both sides have pros and cons, but most experts tout scheduled writing as the ideal. Are there benefits to being a binge writer, instead? 

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Topics: writer productivity, writing a book

How to Get Top Food Bloggers to Feature Your Recipe Book On Instagram and Instagram Stories

Posted by Arthur Gutch on Thu, Jan 17, 2019 @ 10:43 AM

Are Food Bloggers Including Your Book In Their FOMO features?

Instagram is a moving billboard for food bloggers. We all know how easily it is to get sucked in to a good Instagram story- especially one that features food or the latest food product you should be trying. Because food bloggers niche skill is creating FOMO over food, they can be the perfect outlet to leverage your recipe or food book via social media. 

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