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Infinity's Blog for Authors and Writers

Arthur Gutch

Recent Posts

Seth Godin: Writing & Marketing Tips After 19 Books

Posted by Arthur Gutch on Tue, Aug 27, 2019 @ 01:55 PM

When it comes to writing and marketing, very few authors can top Seth Godin. Seth Godin has 19 bestselling books, which means it's hard to go wrong listening to his advice for writing and marketing.  Here are some excellent pieces of advice he has for writers. 

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Topics: famous, tips for authors

3 Ways of Getting Out of Writers Block

Posted by Arthur Gutch on Mon, Jun 03, 2019 @ 12:08 PM

Writer's Block. It's the nightmare of every writer. Some writers swear they don't exist, while others believe it is real. Until you've experienced a block, chances are you don't know what it's like.  It's not that you can't write -- you're physically capable of writing notes, memos, and even social media posts to your friends on Facebook. It's just that writing on your book is like pulling teeth. Your production grinds to a standstill and you find yourself with a half finished novel and other distractions have taken over your writing time. 

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6 Ways to Get Great Results From Your Cover Designer

Posted by Arthur Gutch on Mon, Apr 08, 2019 @ 12:23 PM

Marketing a book depends on a wide range of factors that combine to entice readers; your cover, blurb and sales page can be even more important than the actual story. Experts agree that a great cover can make or break a book. Collaborating with a book designer to create the right book cover can be challenging, but getting the right look is worth it in the end. You may have a vision of what you want your cover to look like, but can you transfer that vision to your cover designer? Here are six ways to improve the relationship with your designer to get the perfect book cover. 

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Topics: book cover design

How to Crowdfund Your Novel With Patreon

Posted by Arthur Gutch on Thu, Mar 21, 2019 @ 10:43 AM

During the Renaissance, rich benefactors would support artists with stipends, allowing them to do their work without worrying about an income. Today's authors have finally got the modern equivalent of these patrons in a website called Patreon. Patreon allows authors to enjoy this same freedom by finding multiple people willing to pay to support their work in exchange for small bits of writing. With this site, you'll be able to spend the bulk of your day writing without having to worry about a part-time job. Here's a list of best practices for being successful on Patreon. 

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Topics: crowdfunding

The Rules for Writing According to Jeffery Deaver

Posted by Arthur Gutch on Tue, Feb 26, 2019 @ 02:30 PM

Jeffery Deaver's bestselling mystery series featuring retired police captain Lincoln Rhyme has just been ordered as a pilot for NBC. The series, which began in 1997 with The Bone Collector, has stretched into 15 novels as of late 2018, and the author shows no sign of stopping. Deaver spends time each year teaching the art of commercial novel writing to aspiring authors. According to him, writing commercial genre fiction is no more mysterious than any other career. His no-nonsense rules for writing give a solid foundation for a successful genre fiction career. 

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Topics: fiction writing

Binge Writing: The Good and the Bad

Posted by Arthur Gutch on Tue, Feb 19, 2019 @ 03:53 PM

 There are two types of authors: those who schedule their writing on a regular basis and those who binge write, putting thousands of words down at a time in a frenzy, with long breaks in between. Stephen King is a famous schedule writer, putting down a solid 2,000 words every single day of the year. On the other hand, Arthur Conan Doyle wrote the first Sherlock Holmes book in a period of three weeks. Both sides have pros and cons, but most experts tout scheduled writing as the ideal. Are there benefits to being a binge writer, instead? 

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Topics: writer productivity, writing a book

How to Get Top Food Bloggers to Feature Your Recipe Book On Instagram and Instagram Stories

Posted by Arthur Gutch on Thu, Jan 17, 2019 @ 10:43 AM

Are Food Bloggers Including Your Book In Their FOMO features?

Instagram is a moving billboard for food bloggers. We all know how easily it is to get sucked in to a good Instagram story- especially one that features food or the latest food product you should be trying. Because food bloggers niche skill is creating FOMO over food, they can be the perfect outlet to leverage your recipe or food book via social media. 

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How to Market your Book Using a Personal Network

Posted by Arthur Gutch on Wed, Jan 09, 2019 @ 05:37 PM

Ask any author about marketing their books, and you'll probably hear about newsletters, Facebook ads and reviewer sites. What many authors miss is the valuable promotional power that can come from a smartly-created personal network. It's far from instantaneous and it's a very long-tail strategy, but if you're in this business as a career, you're probably planning for years instead of months, anyway. Creating a personal network is a project that can go on your daily schedule in small bites, but can reap huge rewards months and years down the line. And once it's in place and you keep paying attention to it, the power of the personal network will continue to grow. 

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Topics: book marketing

7 Authors New Years Resolutions That Will Improve Your Career

Posted by Arthur Gutch on Mon, Dec 31, 2018 @ 11:56 AM

Most people make resolutions about the personal changes they want to make in the new year: lose weight, save money, spend more time with the kids. These are all great ideas, but they're aimed at improving your personal life. What about your life as an author? This list of authors' resolutions gives you seven different new habits to form that will take your writing career to the next level. 

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Topics: writing career, self publishers

How to Simply Make Amazon Market Your Book for Free

Posted by Arthur Gutch on Thu, Dec 13, 2018 @ 04:14 PM

Whether you're independent or traditionally published, marketing your book is a job that's squarely on your shoulders. Facebook posts and newsletter ads can be effective for promotions, but the costs add up quickly. What if you could get Amazon to do some of your marketing for you? Amazon offers a way for you to gather tons of fans in your genre, and they'll email these fans every time you publish a new book. Use this technique and Amazon will be an important part of every book launch you have, which has the possibility of increasing your sales in that all-important first week. 

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Topics: book marketing

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