Authors today have to wear many hats, and marketer is one of the larger ones. Experts agree that one the most solid ways of creating a fan base today is by creating an email list and using it for a newsletter campaign. You can consolidate all the facets of this job into one spot by using an email list service. Most of the more popular ones are free for beginning authors, and only charge once your email list begins to grow substantially. But which is the best one for you? Here are the most important points to help you choose.
MailChimp is the 800-pound gorilla in the author newsletter business. It connects seamlessly with WordPress, making it simple to connect your fans with your blog and newsletter. It's also currently the only email service that connects directly with InstaFreebie, a growing service among high-selling indie authors. MailChimp integrates with Facebook advertising as well as dozens of ecommerce solutions, and offers a stylish drag-and-drop interface that creates professional looking newsletters for those with no design experience.
MailChimp is free for up to 2,000 subscribers and 12,000 emails per month. When you're ready for unlimited emails, they charge on a sliding scale depending on the size of your list, beginning at $20.
Relatively new on the scene, Mailerlite is fast becoming a favorite among authors who are serious about their mailing list book book marketing campaigns. In addition to the usual newsletter builder interface, Mailerlite offers individual landing pages for sales campaigns, integration with services such as WordPress, Facebook and Shopify, and even A/B split testing.
Mailerlite is free for the first 1,000 subscribers, and plans for larger lists start at only $10 a month.
Campaign Monitoris a growing force in the business with features some of the more well-known services don't offer. This service is tailor-made for the complete beginner in the book marketing industry. It features an easy-to-use newsletter builder with hundreds of professionally designed templates. Just choose the one that fits with your book series and switch out your details for a custom look. What makes their email special is the ability to use rich customer data to completely personalize each email to its recipient. They use interactive data and analytics to follow how each email is working, giving you the real-time results that help you to fine tune your campaigns for more effective book sales.
Campaign Monitor starts at $9 a month for the beginning basic service. It can be pricey as you add to your email list, but the advanced targeting within the email campaigns can make it worth the cost for some authors.
Keep the Faith and May the Force be with You!