Authors Marketing Blog

Notes on Practical-Grass-Root’s Marketing Strategies for Self-Published Authors

Posted by Infnity Author Marketing BLOG on Tue, Feb 01, 2011 @ 07:00 PM

Author Name: Jay Thomas Willis

Book Title(s): Implications For Effective Psychotherapy With African-Americans; As Soon as the Weather Breaks; The Cotton is High; Born to be Destroyed; Paranoid but not Stupid; Why Black Americans Behave as They Do; Hard Luck; When the Village Idiot Get Started; Educated Misunderstanding; The Devil in Angelica.

Marketing Subject: (20 words or less)   Grass-Root’s Marketing Strategies

I started writing notes in Infinity’s Authors’ Marketing Blog on Monday, November 29, 2011, and ended on Tuesday, February 01, 2011. I decided to contribute to the blog to see if I could get some ideas that might help me to promote my own books. I had been slow to amass any worthwhile marketing efforts.

As a result of writing notes in this blog, I have recently written a compilation of my notes entitled, Notes on Practical-Grass-Root’s Marketing Strategies for Self-Published Authors. These notes were written expressly for the Author’s Marketing Blog. I have organized each note according to the publication date.

As I went along writing these notes I began to see that it was necessary to market and promote your book at every available opportunity. In everything you do you must be consistently marketing your book. It should be a relentless and tireless effort.

On many occasions I wanted to quit writing notes in the blog, but found the strength to keep writing. I kept feeling that there was not much more I could say, but always found something else to write about. I was only limited because of my own awareness. I at first considered the subject to be limited in scope.

My first impression was, how much can you say about marketing on a continuous basis. But it seems there is always something to say about marketing. More books have been written about how to market your book than any other single subject. The topic is endless. It is just a matter of finding affordable marketing approaches for your special needs.

In writing these notes I have tried to delineate some of the many different approaches to marketing your book. There are 36 notes, each one approximately 600 words. It is difficult to describe an approach or technique in 600 words, but what I describe is only to be applied with further reading and consulting. These notes are only for the purpose of stimulating your thinking and introducing you to the realm of further possibilities.

I wanted to give the reader some basic-inexpensive techniques that can be used to help the self-published author to market his book. We all know that some approaches used with mainstream publishers don’t work with self-published authors.

It is necessary for the self-published author to pick and choose what works best for him. What works depends on the author’s circumstances, mainly his economic situation. It depends on what your needs are and what you’re trying to accomplish. Writing these notes in the Authors’ Marketing Blog has given me many ideas for the promotion of my own books. Some of these ideas I have implemented, and have found them all useful.

I have come to realize, as one individual wrote as a commentary to one of my notes: “There are no silver bullet approaches.” I take that to mean no approach is a “cure-all” or “end-all.” I hope these notes will motivate self-published authors to get motivated and be proactive in marketing and promoting their books. And not sit back and wait on some divine intervention to sell their books. This book should be appearing at the publisher within the next several weeks.


Tags: infinity publishing, infinity, book marketing, marketing your book

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