Author Name: Jay Thomas Willis
Book Title(s): Implications For Effective Psychotherapy With African-Americans; As Soon as the Weather Breaks; The Cotton is High; Born to be Destroyed; Paranoid but not Stupid; Why Black Americans Behave as They Do; Hard Luck; When the Village Idiot Get Started; Educated Misunderstanding; The Devil in Angelica.
Marketing Subject: Marketing Through Radio
Appearing on radio talk shows are an excellent way to market your book. It’s necessary to have an interesting book to talk about. One other necessity is that you be real and natural. Then you need a strong personality with high energy. It depends upon your situation as to how easy it is to get on these shows. Radio helps to train you for other media. It’s convenient: most are done over the telephone.
Radio will help you expand your message. You can showcase your expertise, wisdom, and experience on issues related to your book. It’s possible to quickly reach your target market. You can create an instant buzz for your book. Radio avoids the longer lead time you have for print media. You get the opportunity to engage in conversation that is meaningful, and gives you the edge on your competitors.
By appearing on radio you can drive listeners to your Web site, where they can get further information about your book. You have to appeal to listeners and get them to be interested in you and your book. It’s necessary to provide an atmosphere where listeners will be receptive to information about your book. The intent is to share your views and insight with the listeners so they will be interested in buying your book.
Radio showcases your expertise, while creating a relationship between you and the listener. It brings you up close and personal with your listeners. It feels like one-on-one, but brings you into contact with tens of thousands of listeners. Radio helps you to engage the listener while creating a sense of them knowing who you are
The way to get on a talk show is to first send the producer a press release that tells about your book. Send it to the radio station that appeal to the population that covers your niche market. If the producer is interested he will contact you.
Once you get the interview: (1). If the host gives you a date for your interview, be waiting by the phone at the time of the interview; (2). Be careful not to take special liberties, conduct yourself with integrity. Don’t be out of control because you are comfortable at home; (3). Give the host a list of questions to ask, so that you won’t be caught off guard; (4). While engaged in the interview, stay on topic—don’t stray away from the topic of your book. Give as much information about yourself and your book without giving too much; (5). Let the listeners know where they can purchase your book, at the appropriate time. Be sure to give your Web site address, and the telephone number where you book can be ordered.
At one time it was easier to get on radio talk shows. Presently radio can potentially be one of the most expensive ways to market your book. I can remember being on radio for several hours in the 1980s, at no cost to myself, and being given free reign to say whatever I wanted. I spent the entire time talking about various aspects of my books. If a host finds you interesting, you might be able to get free publicity—even today. I have been on several local radio talk shows in the past several years for free. I have done thirty minute interviews on several radio stations in Chicago, once at a station in Cincinnati, and once in Philadelphia.
Photo by: wot nxt