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Infinity's Blog for Authors and Writers

4 Steps Authors Can Take to Relaunch an Old Series and Find New Fans

Posted by Arthur Gutch on Thu, Nov 16, 2017 @ 10:33 AM

If you write long enough and produce enough work, you'll eventually have books in your back catalog that just aren't selling any more. One or two people may discover them in a month, but they're mostly gathering virtual dust on your virtual shelves. It's not that they're bad books, it's just that readers are constantly looking for newer and shinier things. Instead of wasting all the effort it took to write these older books, why not relaunch them to find a brand new set of fans? Rebranding your work can turn obscure titles on your list into exciting new moneymakers with relatively little effort. 

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Charity Books: Get Great Results From Doing Good

Posted by Arthur Gutch on Thu, Nov 09, 2017 @ 04:07 PM

Hurricane relief. Cancer societies. Walkathons. We're faced with dozens of requests for charity donations every week. You want to be able to do more, especially for those charities that touch your heart, but no one has enough money to give everything they want to. What if you could create a way for your favorite charity to receive a long list of donations? And as a bonus, what if it helped to grow your fan base at the same time? Dozens of committed authors are doing just that by offering to donate a percentage of their royalties from their books to their favorite charities. Do the same with your book and, along with knowing you're giving a lot of help to a needy cause, you'll have the opportunity to get to know a lot more potential readers who share the same interests with you. 

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6 Bad Beginnings for Good Books: How Not to Start Your Novel

Posted by Arthur Gutch on Fri, Nov 03, 2017 @ 11:33 AM

With the advent of Kindle Unlimited, the long lists of free books available, and the low price of most ebooks today, readers have gotten into the habit of judging a book on its first few pages. If the first thousand words don't grab your reader, it's likely they'll delete it and go on to the next one on their list. Professional readers are even more sensitive to dated or uninteresting writing and book beginnings. Agents and editors read thousands of manuscripts each year, and most of them have a list of pet peeves about opening chapters. Here are some examples of first scenes that are guaranteed to send your book to the reject pile.

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9 Tips for NaNoWriMo From Authors Who've Made It

Posted by Arthur Gutch on Tue, Oct 24, 2017 @ 02:30 PM

It's almost time for NaNoWriMo again, that yearly celebration of the art of writing quickly. Every November, hundreds of thousands of authors put aside hours each day, all in the attempt to write a 50,000 word book in the span of one month. Here is a long list of tips and advice from authors who've finished their books to win NaNo. 

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Tom Clancy's Top 5 Rules for Writing

Posted by Arthur Gutch on Thu, Oct 19, 2017 @ 02:28 PM

Fans may be surprised to know that, before he was a mega-bestselling author, Tom Clancy was a simple insurance agent. From those humble beginnings, he created a spy book phenomenon that encompassed over 100 million volumes sold, multiple movies, and even a video game. Although Clancy never wrote down a specific list of rules for writing bestselling novels, he was always helpful when beginning authors turned to him for advice. Between publicity interviews and author lectures, he gave out numerous bits of advice on writing, and here are the top five rules he shared multiple times. 

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3 Tips to Growing Your Market Through Forming a Ghostwriting Team

Posted by Arthur Gutch on Thu, Oct 12, 2017 @ 11:15 AM

James Patterson. Clive Cussler. Tom Clancy. Some of the bestselling and best known authors increase their catalog by hiring ghostwriters to do their rough drafts for them. The key to doing this successfully is to form the right team and ensure everyone has the same expectations. 

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Tips to Branding and Marketing Before Your First Book

Posted by Arthur Gutch on Fri, Oct 06, 2017 @ 03:44 PM

Have you ever noticed how you can instantly recognize a Stephen King or James Patterson book just by glancing at the cover? That's because they, and many other bestselling authors, are masters at branding. Everything connected to them -- their book covers, their website, and even their email signature -- are done in the same style, to create one consistent, recognizable brand. This brand recognition is one of the best pieces of free book marketing you can do, and it works best when you begin the process before you publish your first book. Creating a recognizable presence where readers see you can give you a significant boost in sales right from the start, but it only works if you plan ahead and stick with your plan. 

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Author Awards: Prestige as Your New Book Marketing Plan

Posted by Arthur Gutch on Fri, Sep 29, 2017 @ 02:17 PM

If your book marketing plan is complete, it should include some submissions for book awards. As an independent author winning a book award increases your credibility, improves your ability to market your books or series, and gives you more solid visibility all over the current book market. Sure, most legitimate book awards have entry fees, but consider it a cost of doing business, just like the price for buying book ads on Amazon or BookBub. If you're ready to take the next step in book marketing, consider these points when thinking about literary awards. 

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10 Unique Tips for Authors to Grow Their Audience

Posted by Arthur Gutch on Fri, Sep 22, 2017 @ 03:35 PM

The days when you could self publish a book every two years and gather a huge following are long gone. The blockbuster authors of fifty years ago would struggle in today's bookselling market. Today's author has to use creative book marketing tactics to find and keep an audience. Here are ten unique methods for finding new readers and keeping them buying your new books. 

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7 Tips for Writing Unfamiliar Settings

Posted by Arthur Gutch on Fri, Sep 15, 2017 @ 03:53 PM

Are you longing to set your next novel in Prague, but you've never left your own country's borders? Traveling to foreign countries is a great way to research settings for your book, but not everyone can afford a month in Europe. Luckily, there are legitimate ways to get the foreign flavor you need. Here are seven useful techniques for finding what you need to know. 

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