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Create a Book Series Funnel: With Built in Increasing Sales

Posted by Arthur Gutch on Thu, Jan 30, 2014 @ 02:07 PM

Fifty Shades of Gray. Harry Potter and the Philosopher's Stone. Wool. These are all examples of the best way to guarantee multiple sales of your books: writing a series and creating a sales funnel. JK Rowling may have had Harry & Co. all planned out years in advance, but Hugh Howey and E. L. James thought they were writing one-offs. Once sales exploded on their first books, they were smart enough to grab the idea and expand it into multiple volumes, creating a larger body of work and multiplying their fan bases enormously.

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Topics: writing a series, book marketing, book promotion, self publishing, author marketing

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