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Infinity's Blog for Authors and Writers

How Frequently Should You Share (And Publish!) Your Writing?

Posted by Arthur Gutch on Tue, Sep 30, 2014 @ 09:30 AM

We all learned in kindergarten that sharing is caring, but when it comes to writing, sharing your work can be downright scary! The decision to share your work depends on a lot of different factors, and the sharing itself can take many forms.

The Writing Group

Joining a writing group can be a great way to create community with fellow writers and also receive feedback on your work. Writing groups can devolve quickly however, so be sure to set some clear ground rules around respect and honesty to ensure that everyone is getting truly constructive criticism.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Writing for the Ear: Can Audiobooks Improve Your Work?

Posted by Arthur Gutch on Tue, Sep 23, 2014 @ 08:26 AM

Can audio books help you create music for your readers' ears?

It's clear that audiobooks are a powerful force that writers would be remiss to overlook, but there may be a hidden benefit to including audiobooks in your overall publishing strategy, a benefit that will ultimately improve your writing craft at every stage. Can audio help you make music for your readers ears?

Writing for the page is an art, sure, but what about writing for the ear?

Reading your work out loud has long been touted as a way to catch typos, missing or extra words, or simply notice the passages that may drag on a bit too long. It can be easy to feel like you're catching every mistake when you read silently to yourself, red pen in hand, but writing experts suggest that there's plenty that the ear will catch that the eye simply won't.

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Topics: writing environment, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, audiobooks, serial novel

What Self-published Authors Should Do About a Bad Review

Posted by Arthur Gutch on Fri, Sep 19, 2014 @ 11:53 AM

 

A bad book review is not uncommon and it will not be your last!

There is one truism that all self-published authors must accept -- not everyone is going to like what you write. The good news is a bad review at least means someone is reading your book. Book marketing is a big part of the self-publishing world, so how you choose to handle a bad review matters. Let’s look at what one writer did the wrong when responding to a bad review and the backlash that ensued and then consider some more positive approaches.

What Not to Do

Kiri Blakeley, contributing writer to Forbes, tells the story of one self-published author who went on the defensive when someone posted a bad review about her book. The poster stated that the book was full of typos and grammatical errors, making it difficult to read.

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Topics: Marketing, self publishing, author marketing, time to write, book reviewers, audiobooks

How to Throw a Book Launch Party for Sales Out of the Gate

Posted by Arthur Gutch on Wed, Sep 17, 2014 @ 08:08 AM

Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways to get the word spread around is by creating buzz before the book even hits the best seller list. A launch party on Facebook helps your book to hit the ground running, building sales and growing the excitement and anticipation with your fans.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel, launch party

How to Create a Winning Formula in Your Non-Fiction Niche

Posted by Arthur Gutch on Tue, Sep 09, 2014 @ 10:46 AM

Readers usually search for non-fiction books because they're looking to solve a problem or answer a question. They search for their books by keyword: growing vegetables, puppy training, sailboat building. Unlike fiction authors, people who write non-fiction books aren't usually lucky enough to find readers through casual browsing. They have to specifically target their marketing so that it's easy for readers to find their work. This type of marketing can actually easier to manage with a well defined audience.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

4 Ways to Ring in the Holiday Season with a Book Marketing Strategy

Posted by Arthur Gutch on Fri, Sep 05, 2014 @ 09:52 AM

‘Tis the season ... That’s right, it might still be warm outside, but the holiday shopping season is approaching fast. Savvy self-published authors know this is the time to craft your strategy and begin to put your book in the spotlight. Retailers report the holiday season makes up anywhere from 20 to 40 percent of their annual sales, according to Daily Finance.

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Topics: marketing with bookbub, book marketing, self publishing, book reviews, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

5 Things Outlander Teaches Authors About Persevering

Posted by Arthur Gutch on Tue, Aug 26, 2014 @ 02:20 PM

When it was first published in 1991, Outlander became a worldwide best seller. This romantic tale of a woman who fell through time and the Scotsman she falls in love with is filled with authentic details of 18th century Highland life. Fans have followed the pair and their lives for well over 20 years, devouring each new book in the series as it's published.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Self Publishing Success: 3 Key Actions To Find Your Readers

Posted by Arthur Gutch on Tue, Aug 19, 2014 @ 03:45 PM

Every writer has dreams of being the next Stephen King, or at least the next Hugh Howey, but there are no guarantees what book is going to become a raging success and which one will sit on the shelves. You may not be able to find the golden key that opens up the door to unlimited sales, but you can tweak the odds a little bit in the way you market your book. The key is to make it easy for your readers to find your work. Until you've got multiple best-sellers under your belt, your readers won't want to search around to find your latest book. Giving your readers the opportunity to easily buy your work won't guarantee bestseller status, but without taking these steps, you're stacking the odds against you. You need to find the key and open the gates!

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Is Crowdfunding the Right Move for Authors?

Posted by Arthur Gutch on Tue, Aug 12, 2014 @ 09:00 AM

Virginia Woolf had it right: in order to do the best fiction work, one needs a modest sum of money and a room of one's own. The argument about the perfect writing environment can go on for years, but one thing is certain: in order to be able to write, you have to have some way to pay the bills. Most writers have other jobs, at least when beginning their career, but some are discovering an alternate source of income that might provide enough to live on while finishing up a novel or nonfiction book. It's called crowdfunding, and it's the newest way to raise money to allow you to use your creativity without tying up your day making a living.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

How to Write a Killer Hook to Spice Up Your Book

Posted by Arthur Gutch on Tue, Aug 05, 2014 @ 11:23 AM

If you think of your writing as a fishing line and your readers as the fish, the purpose of a hook becomes clear. Whether you author an essay for a class or the great American novel, the hook pulls the reader into the story.

“It was a bright, cold day in April ...”

Imagine if George Orwell had used this line when publishing his classic novel 1984. Now add:

“...and the clocks were striking thirteen.”

That hook teases your imagination. When self-publishing a novel, a good hook determines whether your audience wants to read the book or push it aside. 

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, serial novel

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