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How to Engage and Market with Your Book Subtitle

Posted by Arthur Gutch on Tue, May 13, 2014 @ 10:53 AM

Authors agonize over what title they can offer to engage their readers and sell the story, but the problem with a catchy title is it can be misleading. Consider for a minute Gone with the Wind. Does that title convey that this is a book about rebuilding the south after the Civil War?

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Topics: subtitle marketing, book marketing, book promotion, self publishing, author marketing

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