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5 Ways for Self Published Authors to Earn Multiple Streams of Income

Posted by Arthur Gutch on Thu, Nov 06, 2014 @ 11:05 AM

In the business world it's known as double-dipping: getting two or more streams of income from one source of work. Authors, especially those who write  nonfiction books, have similar opportunities after their books have been published. Yes, the best thing you can do is to start writing your next book, but in the meantime why not take advantage of the knowledge you've gained researching your earlier work?

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Topics: book marketing, self publishing, author marketing tool,

Are Pitches and Agents Obsolete? Is Self Publishing Here to Stay?

Posted by Arthur Gutch on Thu, Oct 23, 2014 @ 04:41 PM

As little as ten years ago, the only legitimate way to publish a book and realize sales across the country was to go through the big New York publishers. Writers would either get an agent to shill for them or submit their manuscripts themselves, adding to the infamous "slush pile." 

Gems were found in this pile and occasionally polished into bestseller diamonds, but like finding a gem while strolling by a stream, it was a rare occasion. The vast majority of books never saw a reader's bookshelf, because the public's access to new writing was vetted by that limited number of agents and editors who controlled what was published and what never saw the light of day.
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Topics: book agents, self publishing, independent publishers

3 Tips On Mobile Apps for Self-Published Authors

Posted by Arthur Gutch on Tue, Oct 21, 2014 @ 09:20 AM

Whether you're traditionally published or an indie writer, you're going to have to do the bulk of the marketing to sell your book. Most writers do the majority of their marketing on social media sites, but the almost-universal popularity of smart phones and tablets has created a new marketing technique: the app. 

Apps are growing so quickly as marketing devices that companies have created new sites for writers and other business owners. They offer simple drag-and-drop designs for total novices to create great looking apps to advertise their goods and services.

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Topics: social networking, book marketing, self publishing, mobile apps

How Frequently Should You Share (And Publish!) Your Writing?

Posted by Arthur Gutch on Tue, Sep 30, 2014 @ 09:30 AM

We all learned in kindergarten that sharing is caring, but when it comes to writing, sharing your work can be downright scary! The decision to share your work depends on a lot of different factors, and the sharing itself can take many forms.

The Writing Group

Joining a writing group can be a great way to create community with fellow writers and also receive feedback on your work. Writing groups can devolve quickly however, so be sure to set some clear ground rules around respect and honesty to ensure that everyone is getting truly constructive criticism.

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Topics: self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks

Writing for the Ear: Can Audiobooks Improve Your Work?

Posted by Arthur Gutch on Tue, Sep 23, 2014 @ 08:26 AM

Can audio books help you create music for your readers' ears?

It's clear that audiobooks are a powerful force that writers would be remiss to overlook, but there may be a hidden benefit to including audiobooks in your overall publishing strategy, a benefit that will ultimately improve your writing craft at every stage. Can audio help you make music for your readers ears?

Writing for the page is an art, sure, but what about writing for the ear?

Reading your work out loud has long been touted as a way to catch typos, missing or extra words, or simply notice the passages that may drag on a bit too long. It can be easy to feel like you're catching every mistake when you read silently to yourself, red pen in hand, but writing experts suggest that there's plenty that the ear will catch that the eye simply won't.

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Topics: writing environment, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, audiobooks, serial novel

What Self-published Authors Should Do About a Bad Review

Posted by Arthur Gutch on Fri, Sep 19, 2014 @ 11:53 AM

 

A bad book review is not uncommon and it will not be your last!

There is one truism that all self-published authors must accept -- not everyone is going to like what you write. The good news is a bad review at least means someone is reading your book. Book marketing is a big part of the self-publishing world, so how you choose to handle a bad review matters. Let’s look at what one writer did the wrong when responding to a bad review and the backlash that ensued and then consider some more positive approaches.

What Not to Do

Kiri Blakeley, contributing writer to Forbes, tells the story of one self-published author who went on the defensive when someone posted a bad review about her book. The poster stated that the book was full of typos and grammatical errors, making it difficult to read.

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Topics: Marketing, self publishing, author marketing, time to write, book reviewers, audiobooks

How to Throw a Book Launch Party for Sales Out of the Gate

Posted by Arthur Gutch on Wed, Sep 17, 2014 @ 08:08 AM

Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways to get the word spread around is by creating buzz before the book even hits the best seller list. A launch party on Facebook helps your book to hit the ground running, building sales and growing the excitement and anticipation with your fans.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel, launch party

How to Create a Winning Formula in Your Non-Fiction Niche

Posted by Arthur Gutch on Tue, Sep 09, 2014 @ 10:46 AM

Readers usually search for non-fiction books because they're looking to solve a problem or answer a question. They search for their books by keyword: growing vegetables, puppy training, sailboat building. Unlike fiction authors, people who write non-fiction books aren't usually lucky enough to find readers through casual browsing. They have to specifically target their marketing so that it's easy for readers to find their work. This type of marketing can actually easier to manage with a well defined audience.

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Topics: Marketing, self publishing, author marketing, time to write, book writing tips, book reviewers, audiobooks

4 Ways to Ring in the Holiday Season with a Book Marketing Strategy

Posted by Arthur Gutch on Fri, Sep 05, 2014 @ 09:52 AM

‘Tis the season ... That’s right, it might still be warm outside, but the holiday shopping season is approaching fast. Savvy self-published authors know this is the time to craft your strategy and begin to put your book in the spotlight. Retailers report the holiday season makes up anywhere from 20 to 40 percent of their annual sales, according to Daily Finance.

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Topics: marketing with bookbub, book marketing, self publishing, book reviews, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

It’s An Even More Amazing Time To Be a Published Author!

Posted by Arthur Gutch on Fri, Aug 29, 2014 @ 09:47 AM

  AudioBlog

It is now been almost four years since I said “What an amazing  time to become a published Author”. And you know what, today it’s even better!

The power you now have to share your work on global scale is truly amazing. The potential to enhance people’s lives by entertaining and educating through fiction and non-fiction writing is almost limitless. And as it was then, the power that you and every author have to change the trajectory of your writing or business career has never been greater. I get really passionate about this, in fact it gives me goose bumps to think about it..is that Crazy!

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Topics: book marketing, self publishing, writing tips, author marketing, book reviewers

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