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Infinity's Blog for Authors and Writers

Content Marketing - A Natural and Powerful Way to Market Your Book

Posted by Arthur Gutch on Mon, Nov 11, 2013 @ 09:45 AM

Content marketing is one of the best ways to promote your book and your brand.

Since writing is a natural for authors it can be the most powerful way to get in front of your target audience. With compelling content, the right online distribution and discipline you can become a marketing machine. We will be covering this topic extensively....the article below will get you thinking about the possibilities.

by Sunny Nash

Free online book marketing for authors complements print book marketing and places your name, books, products and services in front of millions of customers, clients and web browsers to increase your income and save you money.

Millions of people browse the web and shop online to make purchases. Why not create web content promotion and purchasing links that point to you, your books, services and products? Changes in the publishing industry, like digital formats and reading devices, have caused publishers to scramble for survival in the digital age, leaving authors the responsibility of book marketing--print and eBooks.

A solid publisher's book marketing campaign may only consist of traditional methods--newspapers, magazines, book reviews, trade articles, literary journal excerpts, publishing industry listings, library recommendations, book signings, public speaking engagements, television and radio interviews, and personal appearances. Although your publisher may also sell your book online, it may be a good idea for you to encourage your publisher to create Internet buzz that will increase your book sales, literary credibility and income opportunities.

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Topics: content marketing, marketing tools, marketing your book, self publishing, author marketing

Summertime is a Great Time to Market Your Book

Posted by Sherrie Wilkolaski on Wed, Jul 24, 2013 @ 09:00 AM

(See video below on FREE marketing services offered by Infinity Publishing.)

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Topics: book festival, marketing tools, sales, karen hodges miller, book publicity

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