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How to Create Great Marketing Content

Posted by Arthur Gutch on Tue, Nov 12, 2013 @ 09:00 AM

As a follow-up to our last Blog here is another on the topic of Content Marketing to get your brain and body further on the path.

 

In four words....it's all about relevance.

To summarize:

1. Know your audience. What are they interested in?, where do visit on the web? what are their pain points/needs? These are a few questions that will make up your audience or potential reader/buyer profile.

2. Write "compellingly". Make it original, make it interesting and memorable. And tougher, try and follow the rules of basic web optimization which are noted below.

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Topics: content marketing, book marketing, marketing your book, self publishing, author marketing

Content Marketing - A Natural and Powerful Way to Market Your Book

Posted by Arthur Gutch on Mon, Nov 11, 2013 @ 09:45 AM

Content marketing is one of the best ways to promote your book and your brand.

Since writing is a natural for authors it can be the most powerful way to get in front of your target audience. With compelling content, the right online distribution and discipline you can become a marketing machine. We will be covering this topic extensively....the article below will get you thinking about the possibilities.

by Sunny Nash

Free online book marketing for authors complements print book marketing and places your name, books, products and services in front of millions of customers, clients and web browsers to increase your income and save you money.

Millions of people browse the web and shop online to make purchases. Why not create web content promotion and purchasing links that point to you, your books, services and products? Changes in the publishing industry, like digital formats and reading devices, have caused publishers to scramble for survival in the digital age, leaving authors the responsibility of book marketing--print and eBooks.

A solid publisher's book marketing campaign may only consist of traditional methods--newspapers, magazines, book reviews, trade articles, literary journal excerpts, publishing industry listings, library recommendations, book signings, public speaking engagements, television and radio interviews, and personal appearances. Although your publisher may also sell your book online, it may be a good idea for you to encourage your publisher to create Internet buzz that will increase your book sales, literary credibility and income opportunities.

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Topics: content marketing, marketing tools, marketing your book, self publishing, author marketing

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