A Perfectly Acceptable Book Signing
Your first book signing is an exciting time to connect with your audience authenticity while author marketing. While the majority of book sales today take place online, book signings have an important place in your book marketing campaign and tour. When people hear you speak and enjoy the opportunity to ask you questions, they will be tempted to purchase your book for friends and family- the "motivate to purchase" implications can be very positive following a book signing! If it's your first time, don't worry, we've got tips to help you present as if you've been doing it for years.
1. Spread the word. Self publishing is all about being your own advocate. Several months before, post relevant links to social media channels. If Facebook is your main method of connecting to your audience, be sure to include the location, date and time. Follow up with Pinterest, Twitter and Google + using hashtags that relate to your event such as the name of the bookstore or city. Many bookstores post in the local newspaper, but you can pin to local community calendars online as well. Contact your chamber of commerce and ask them to list it on the community calendar.
