For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for commerce and information is also an amazing machine you can control without leaving the comfort and safety of your favorite chair. Below a few simple ideas that can be applied by anyone looking to remain remote and in control!
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Authors agonize over what title they can offer to engage their readers and sell the story, but the problem with a catchy title is it can be misleading. Consider for a minute Gone with the Wind. Does that title convey that this is a book about rebuilding the south after the Civil War?
You can't judge a book by its cover. Well, yeah, you can, and millions of readers do it every day online or in the bookstore when deciding what new books to buy. You can write the best new novel of the decade, but if it doesn't look attractive you're never going to get strangers to read your blurb and get sucked in to your story. When you're working with a professional cover designer, you'll be happier with the finished product if you have an idea of a good cover before you start.
Your author website is your base of marketing operations. You may decide to use Twitter over Facebook, love Pinterest and dislike Instagram, but every serious author needs a website to keep in contact with their fans and prospective readers. Do a search for your name or pen name as a domain name, and buy it as soon as possible. Even if you don't use it right away, you'll have it reserved for your website in the future. When you can invest the time to get yours done, here are five things your website absolutely can't do without.
Almost every single reader looks for it, but many writers don't even bother to include it. It's the back matter, and it can be one of your most powerful marketing tools. Those random-looking pages that come after the end of the book can help to increase your sales, both now and in the future. Here are just a few of the benefits you can get from including the right back matter in all your future books.
Readers are creatures of habit. They'll pick up a Stephen King or John Grisham book and buy it, just because they've read and liked earlier books by the same author. They're a known entity; King with his horror and Grisham with lawyer thrillers. In order to make a living writing as a self-published author, your goal should be to become a go-to name in your genre. It's all a matter of marketing: embedding your name and face everywhere your typical reader will go, so they become so familiar with you they'll automatically buy your books.
Like with any other retail business, the key to making massive sales with eBooks, print or audio books is with repeat customers. When self-publishing building your fan base and finding those loyal readers who buy everything you write as soon as you publish it is the best marketing you can do. Using social media is a great way to touch base with readers, but nothing beats sending personalized emails for keeping their interest between books.
You've used all the usual book marketing methods: Facebook pages, GoodReads account, Twitter, and even Pinterest. Your book is selling, but you could do a lot better. It's time to kick your marketing into another gear. People are bored with the same old ads, but something funny, outrageous, or strange will always catch their eyes. Raise your book sales (and your royalty check) by spinning a strange web of unusual marketing designed to snare readers with your creative talent.
Whether you're just starting to plan your next non-fiction book or you've got a polished manuscript you're about to self-publish, writing and publishing shorter articles on the same topic can be a great way to generate interest and enthusiasm for your work.
A Perfectly Acceptable Book Signing
Your first book signing is an exciting time to connect with your audience authenticity while author marketing. While the majority of book sales today take place online, book signings have an important place in your book marketing campaign and tour. When people hear you speak and enjoy the opportunity to ask you questions, they will be tempted to purchase your book for friends and family- the "motivate to purchase" implications can be very positive following a book signing! If it's your first time, don't worry, we've got tips to help you present as if you've been doing it for years.
1. Spread the word. Self publishing is all about being your own advocate. Several months before, post relevant links to social media channels. If Facebook is your main method of connecting to your audience, be sure to include the location, date and time. Follow up with Pinterest, Twitter and Google + using hashtags that relate to your event such as the name of the bookstore or city. Many bookstores post in the local newspaper, but you can pin to local community calendars online as well. Contact your chamber of commerce and ask them to list it on the community calendar.