You can't judge a book by its cover. Well, yeah, you can, and millions of readers do it every day online or in the bookstore when deciding what new books to buy. You can write the best new novel of the decade, but if it doesn't look attractive you're never going to get strangers to read your blurb and get sucked in to your story. When you're working with a professional cover designer, you'll be happier with the finished product if you have an idea of a good cover before you start.
Infinity's Blog for Authors and Writers
Your author website is your base of marketing operations. You may decide to use Twitter over Facebook, love Pinterest and dislike Instagram, but every serious author needs a website to keep in contact with their fans and prospective readers. Do a search for your name or pen name as a domain name, and buy it as soon as possible. Even if you don't use it right away, you'll have it reserved for your website in the future. When you can invest the time to get yours done, here are five things your website absolutely can't do without.
Almost every single reader looks for it, but many writers don't even bother to include it. It's the back matter, and it can be one of your most powerful marketing tools. Those random-looking pages that come after the end of the book can help to increase your sales, both now and in the future. Here are just a few of the benefits you can get from including the right back matter in all your future books.
Readers are creatures of habit. They'll pick up a Stephen King or John Grisham book and buy it, just because they've read and liked earlier books by the same author. They're a known entity; King with his horror and Grisham with lawyer thrillers. In order to make a living writing as a self-published author, your goal should be to become a go-to name in your genre. It's all a matter of marketing: embedding your name and face everywhere your typical reader will go, so they become so familiar with you they'll automatically buy your books.