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Infinity's Blog for Authors and Writers

How to Throw a Book Launch Party for Sales Out of the Gate

Posted by Arthur Gutch on Wed, Sep 17, 2014 @ 08:08 AM

Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways to get the word spread around is by creating buzz before the book even hits the best seller list. A launch party on Facebook helps your book to hit the ground running, building sales and growing the excitement and anticipation with your fans.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel, launch party

How to Write a Killer Hook to Spice Up Your Book

Posted by Arthur Gutch on Tue, Aug 05, 2014 @ 11:23 AM

If you think of your writing as a fishing line and your readers as the fish, the purpose of a hook becomes clear. Whether you author an essay for a class or the great American novel, the hook pulls the reader into the story.

“It was a bright, cold day in April ...”

Imagine if George Orwell had used this line when publishing his classic novel 1984. Now add:

“...and the clocks were striking thirteen.”

That hook teases your imagination. When self-publishing a novel, a good hook determines whether your audience wants to read the book or push it aside. 

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, serial novel

How to Market to Unusual Groups Who May Love Your Books

Posted by Arthur Gutch on Tue, Jul 29, 2014 @ 11:36 AM

Selling your books offline doesn't always have to mean sitting behind stacks of paperbacks at a book signing, waiting for readers to come to you. Conventions and book store events are great for pulling in readers who are already your fans, but thinking outside of the box with your book marketing can result in a new group of book buyers who might never otherwise considered reading anything you've written.

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Topics: audiobooswriting tips, book marketing, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

4 Things "Not To Do" When Writing a Novel (+ Tips From Hemingway)

Posted by Arthur Gutch on Tue, Jul 22, 2014 @ 09:37 AM

If you are an aspiring novel writer or author of any type, you have likely procured as much information as you can find on how to go about becoming successful. However, you might not have read any information about what "not to do" when writing a novel.

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, serial novel

25 Book Marketing Sites: Reach Out and Touch Them!

Posted by Arthur Gutch on Thu, Jul 17, 2014 @ 11:45 AM

Writers who used to wait years to see their books published are moving in droves into self publishing. EBook publication allows authors to bypass the gatekeepers of traditional publishers and allow the readers to judge for themselves how good their work is. This means you're completely free to publish your books your way. This freedom means you're all on your own or the skys the limit when it comes to book marketing, your mindset will make the difference.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

Tips To Engage Your Readers With Google Hangouts: Author Test Drive!

Posted by Arthur Gutch on Mon, Jul 14, 2014 @ 12:19 PM

Chances are as a self published author you're already taking advantage of one or two Google tools. You've likely caught onto Google + by now, but have you taken Google Hangouts for a test drive yet? Their latest social tool in connectivity, Google Hangouts helps you interact with your target reader audience near and far. 

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Topics: audiobooswriting tips, marketing with google hangouts, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

The Writer's Workout: 5 Exercises to Keep You Healthy at Your Desk

Posted by Arthur Gutch on Tue, Jul 08, 2014 @ 09:15 AM

Writers as a whole may not be the healthiest people on earth. We love our coffee, sit at a desk all day, and tend to unwind with a glass of wine or cocktail on a pretty frequent basis. In the middle of it all is a body that's slowly gaining weight, because we can't justify the time to go to the gym. Work out? There are deadlines to meet and marketing to do! No more excuses. Exercise adds oxygen to your system, which fuels your brain for better writing. Do some simple exercises without ever leaving your desk area and you might find yourself losing a little bit of that desk chair rear end.

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Topics: writers fitness, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, audiobooks, serial novel

How to Create the Perfect Writing Environment

Posted by Arthur Gutch on Fri, Jun 13, 2014 @ 12:55 PM

It's a simple fact: people who are happier in their environment are more productive workers. According to the Harvard Business Review, the level of worker's happiness affects worker's productivity, creativity, and commitment. Writers may work in their own home environment instead of in an office cubicle, but the same concept applies. If you make your work environment more pleasant and user-friendly, your word count and quality of work will likely increase.

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Topics: writing environment, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, audiobooks, serial novel

4 Tips to Maximize Sales on BookBub and Others...

Posted by Arthur Gutch on Tue, Jun 10, 2014 @ 03:07 PM

Want a way to market your eBook that hits hundreds of thousands of buyers, is proven to be productive, and can bump your book onto the hot sellers list? You can find it with targeted book emails. These companies, such as BookBub, Pixel of Ink, and Ereader News Today, together reach millions of dedicated readers who use them as shopping catalogs every day. Not every book offered gets picked up by these review emails, but you can take steps to increase the odds that your eBook will be one of the featured stars on some future date.

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Topics: audiobooswriting tips, marketing with bookbub, book marketing, self publishing, book reviews, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

4 Tips on How to Market Your Book on Facebook Without Being Annoying

Posted by Arthur Gutch on Sat, May 31, 2014 @ 11:35 AM

Facebook can be either the best way to grow your writing career or the biggest waste of marketing time, depending on how you use it. Writers constantly give up on Facebook, moaning about the fact that they got very few sales from spending their valuable time there. When done right, Facebook can be an important part of a long-term writing career plan, one that can help your entire catalog sell instead of just one book.

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Topics: facebook marketing, audiobooswriting tips, self publishing, writing tips, author marketing, time to write, book writing tips, finding time to write, book reviewers, audiobooks, serial novel

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