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Benefits of Self-publishing


Benefits of Self-publishing

By Sherrie Wilkolaski  

Zsuzsanna KilianThroughout my career, I’ve had the good fortune of working with so many talented authors.  Some self-published and others traditionally published. There are some authors who are dead-set on getting a publisher to pick them up and refuse to consider self-publishing, while others just want to jump in with both feet and go the independent publishing route.  There is no wrong or right answer.  It really depends on the author and what they want to get out of publishing their work.  

If you’re on the fence and not sure if self-publishing is right for you, let’s look at some of the benefits you’ll have as an independent publisher.  

  1. Author has control.  As an artist it is nice to have control over your own work.  You’ll oversee everything from selecting your self-publishing partner, like Infinity Publishing for example, to approving your cover art and setting the course for where you want to go.  No waiting on a publisher to get your book to market, you’ll work at your own pace.

  2. Get what you want out of publishing.  Are you publishing to get your work out to the world, or are you using your book as a tool to better your career and take you to the next level?  As an independent publisher, you dictate what you want to get out of publishing your title.  Some authors are happy just having their book published and available for purchase on Amazon. Others want to go all the way…NY Times Bestsellers list.  Whichever road you go down, it’s up to you.  You don’t have the constraints of a traditional publisher, managing your work and what you do with it.

  3. Find the right publishing vehicle for your title.  As an author looking to self-publish, there are a lot of choices out there.  You need to find the right option for you.  Ask yourself these questions when looking for a self-publishing company:

    1. Will you be able to work along with a publishing professional, being able to talk with them on the phone…not just email? Being able to talk with a publishing professional, one on one is very important for any author looking to self-publish.  Email is a great tool, but having a personal touch makes all the difference during the publishing process.  At Infinity Publishing, our Author Advocates are available by phone and at a time that is convenient for your schedule.

    2. Do they offer distribution options for all mediums (i.e. print, eBooks and audio)? An author cannot sell a book without distribution, no matter what format their book is in.  Infinity Publishing offers the most extensive distribution options available to independent publishers for print, eBooks and audio and is always growing with the changes in the market.  We’ll handle it all.

    3. Are marketing and PR services and support available?  Very important question, as every author needs these resources to be successful.  You don’t have to reinvent the wheel, use book marketing professionals who specialize in publishing. At Infinity Publishing, not only do we do our own marketing and branding to help our authors sell more books, we work one on one with each author to find the right marketing options for their title.     

    4. Do they publish just any title?  It is nice to know you can get your book published, but as a self-publishing author you want to know that the company you decide to go with is somewhat selective with the types of books they are publishing.  You want your book to be surrounded by authors of a certain caliber as it will make your work even more valuable.  Infinity Publishing works with some of the best authors out there.  You’re not just another number.  Your work means something.

    5. You own it.  The book success or failure is all yours.  You’re in control and if you’ve got the right fit with your self-publishing company, you’ll be one step ahead of the competition. 

    6. More royalties on sales.  It is true, there are start-up costs to publish your title, but in the long-run you’ll reap the rewards.  Larger royalties on your sales when you self-publish, than if you are traditionally published.  Authors who traditionally publish make pennies on the sale of each book vs. when they self-publish.  The numbers just don’t compare.  Yes, you’re still investing financially on the front end, covering your own costs for editing, cover design, etc. however you’ll be reaping the rewards for life.  Going the traditional route, you’ll make less overall per book even if you get an advance.  There are always exceptions of course.  Ask one of Infinity Publishing’s Author Advocates about the potential royalties for your book.

    7. Getting to market sooner rather than later.  First let me say, that self-publishing authors still need to publish their book properly, having it professionally edited, professional cover design, marketing and all of that.  This will take time from the point in which the manuscript is ready, 3-6 months to do it properly.  If your book is picked up by a traditional publisher it could take 12-24 months before it goes to market.  Timing is something to think about.

No matter what direction you decide to go, make sure the self-publishing company you partner with is right for you, and that they have the potential to grow with you.  Most authors don’t stop at just one book.  To schedule your free consutlation with an Infinity Publishing Author Advocate, click the button below. Publishing!

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Image courtesy of Zsuzsanna Kilian.


Great article, very useful for those who are looking at self publishing vs traditional publishing.
Posted @ Monday, February 20, 2012 1:41 PM by Janet I Mueller
Sherrie, you make excellent points, particularly the e-book item. Next novel I will use the ebook publishing date as the start of my marketing efforts.
Posted @ Monday, February 20, 2012 2:38 PM by Bill Stevens
Hi Sherrie, 
Good list, although you don't have to convince me. #1 is a wee bit too general, however. Hidden in there is a mountain of expletives about trying to find a good agent, for example, and not allowing yourself to be exploited by one who appears concerned about your future as an author but really isn't. That's related to the time factor--one can spend months and years marching books through the legacy publishing parade, not knowing if it's the quality of your work or the quality of your agent. I would modify #1 to read "The author is in control and able to avoid the bad karma of publishing his work." 
All the best,  
Posted @ Monday, February 20, 2012 3:58 PM by Steven M. Moore
Dear Sherrie, 
Thanks for posting this info.I have self published two books. One with another company, and one with Infinity. Personally, I was not willing to wait years, and send out hundreds of queries to traditional publishers, like so many people do. I've read the horror stories about wasted years and effort. Unless you have already established a reputation in the writing world, the result is usually numerous kind notes saying, "Good luck with your writing, but it's not exactly what we are looking for." I asked myself a question. "Why leave my success in the hands of someone else?" I took control of my own destiny, and it has worked out just fine. I'm also very pleased with my experience with Infinity so far. Each and every request that I have made to Michelle, Kimberly, and others at the company have been swiftly carried out without exception. My questions always receive a quick response as well. 
I really like the fact that I still own all the rights to my work. If what I have written is good or bad, readers will decide.
Posted @ Monday, February 20, 2012 4:12 PM by Thomas Cirignano
When I was looking for a publisher I had no idea what I was doing and I still don't know. I was just lucky when I found Infinity. I found them in writers mag.  
In veneration George.
Posted @ Monday, February 20, 2012 5:08 PM by George Frank Reif
I have a 75000-word novel about my 10-year experience as a father of twins making life style choices to maximize a positive outcome for my children and my parenting experience. I am seeking suggestions on the best way to bring this to market with the greatest exposure, market penetration, delivery to those in need and personal income. I have experienced difficulties of finding an agent through other authors. I sincerely appreciate any thoughts or guidance you may have to share 
Posted @ Thursday, April 19, 2012 7:16 AM by Dave
I can only answer this in my role as a reviewer (I WRITE sci-fi thrillers). While what you describe is also a bit out of my comfort zone even in that role, two questions immediately came to mind: (1) is this a novel or is it a memoir (a novel means fiction); (2) if a memoir, is this also a how-to manual from a single parent or something else? Where you should go depends on your answers. 
Let me assume it's a memoir about your experiences as a single parent (I can relate to that--I was one for three years). If you want an agent, forget other authors' recommendations. Check out websites listing agents (see WD's 101 websites list, for example) and pick out N agents that will look at N depends on your rejection tolerance level. After going through those N, self-pub both a pBook and eBook through Infinity or elsewhere. The minute you know how it's going to be published, start your marketing effort. 
That's about all I can say here in my short comment. Perhaps Sherrie can chip in, but there are many places on the internet where you'll find this kind of advice (again the 101 list is a good place to start). 
BTW, make sure your MS is the best it can be before sending it to agents or self-pubbing. Memoirs are like any other kind of literature--one has to know what to keep and what to cut (75000 sounds a bit much for a memoir, but what do I know?) 
All the best, 
Posted @ Thursday, April 19, 2012 7:44 AM by Steven M. Moore
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