Leonard Renier (Author)
ISBN: 0-7414-1734-0 ©2003
Book Size: 5.5'' x 8.5'' , 176 pages
Category/Subject: BUSINESS & ECONOMICS / Personal Finance / General
Learning to avoid the unintended consequences of transferring your wealth to others unknowingly and unnecessarily, should be everyone’s goal.
Book Excerpt: Learning to Avoid Unintended Consequences
This book is divided into three sections: The Thought Process; Identifying Transfers, and; Identifying the Creators of the Transfers.
THE THOUGHT PROCESS
Here we try to uncover flaws in some of the conventional financial wisdom. A lot of this wisdom is misguided. It lies somewhere between opinion and fact, between myth and reality. The opinion and myth portion of this knowledge can create confusion. It is important to be able to identify what is opinion and myth in your own personal financial lives. It is here where unintended financial consequences occur. The fact and reality is that with the basic wisdom we have been given we will ultimately transfer large portions of our wealth away to others. The people feeding us this wisdom are the benefactors of these ideas. If they can control your thought process, they can control the outcome. It is time to uncover some of the consequences we must pay for when we follow this advice. One must realize that the upcoming events, such as the demographics of the country and the changes that will be necessary, will effect all of us financially. You must develop a financial thought process that will eliminate or reduce transfers of your wealth.
Being able to identify the transfers of your wealth is important. We want to take a look at ten of the most common transfers that may affect you. You may be in a position to reduce some of these transfers right away. You will find though that there are unintended financial consequences attached to all of them. Once a transfer is recognized it is important to learn to recapture as many of those dollars that you are unknowingly and unnecessarily giving away. In these transfers you will be able to see the opinions and myths for what they really are: profits for others. Recapturing these transfers will change your life and give you more financial control and freedom. You may discover that there are solutions when dealing with these transfers. That defining moment will change the way you think about your money.
WHO IS CREATING THESE TRANSFERS?
Finally, we will address who is causing these transfers of your wealth. When you identify these perpetrators you will be able to deal with them more effectively. These are the people and institutions that create situations, control the outcomes, and profit from it. In the past, we obtained financial advice from these sources. Many times we are led down a narrow path that they control only to find that the outcome isnt quite what you thought it would be. You might discover that the financial solutions they provided for your may profit them more than it does you. Their thought processes may create more unintended consequences for you in the form of higher taxes, more fees, and higher interest rates.
The vast majority of people are troubled and confused about the economy. They are bombarded by the media, bullied by sales people, and bewildered by the millions of things they feel they need to know to survive in this financial jungle. Over the past few years they have seen all the investment lessons they learned in the 80's, the 90's and beyond fail them. They know they cant live much longer on 5% rates of return and yet they are scared and hesitant to make crucial decisions. To make things worse, right now 90 million Americans are faced with the most critical investment challenges of their lives. We are going to shed some light on this darkness. We will break these problems down and analyze them carefully. Then you will have a clear view of choices open to you. You will feel more confident and prepared to make financial decisions.
To learn more about this book and the author click here.
Welcome to our Author Interview series.
Today we're featuring an interview with Lois W. Stern, author of Sex, Lies and Cosmetic Surgery. Our author interview series provides an opportunity for our readers to get to know our authors on a deeper level and also learn more about the types of books we're publishing. Be sure to read through this interview to see how this author ended up on the front page of the NY Times.
After twenty years as an active educator, Lois W. Stern continued to pursue her love for writing, soon becoming co-editor of a popular Long Island web-zine. As she created and authored her column Ordinary People, Extraordinary Lives, she solidified her special niche of investigative journalism and put those same talents to work while writing Sex, Lies and Cosmetic Surgery, now in its second printing. She followed up with her second book, Tick, Tock, Stop the Clock. – Getting Pretty on Your Lunch Hour to address the less invasive paths to beauty. Quite recently Lois initiated Tales2Inspire™, an “Authors Helping Authors” project, to culminate in the publication of an anthology of inspiring ‘tales’.
Synopsis: Sex, Lies and Cosmetic Surgery, 2nd edition:
From the bedroom to the boardroom, over one hundred women share refreshingly candid stories of their diverse motivations and the unexpected impacts cosmetic surgery had on their lives. By building rapport with the over one hundred women she interviewed for this book, often delving into some of the most intimate aspects of their lives, Lois was able to uncover provocative insights into the magnetic lure of cosmetic surgery and the diverse impacts it can have on women’s lives. Through memoir, journalism and research, the author explores provocative themes such as post-surgery sexuality, amorous feelings toward one's plastic surgeon, ambivalences, misperceptions and more. Lois adds much credibility to the text by sharing her personal experience with utter candor - then supplementing the text with her diary entries and photos. Reaching beyond the typical tell-all book, Lois W. Stern brings the anecdotal into sharp focus by using her finely honed humor, interviews with respected professionals and cutting edge research, to deliver content as rich in entertainment as in authenticity.
Many plastic surgeons have written books on cosmetic surgery. Why should readers buy your book instead of those written by professionals in the field?
That’s true. It seems like a new book written by a plastic surgeon is published annually, and some of them are quite good. As a matter of fact, I list a few I recommend at the back of SLCS. They are the experts on the technical aspect relating to their field. SLCS is quite different. It gives a different perspective, covers topics no plastic surgeon wants to discuss. Notice the subtitle of my book is: Things You’ll Never Learn From Your Plastic Surgeon
Why do you feel so confidant that your book offers unique yet quality perspectives?
Well, for one thing, the ASPS (American Society of Plastic Surgeons) used to have an online bookstore. When I approached them about carrying my book, they requested a copy that had to be read and approved by three plastic surgeon members. It took a it of time, but once they accepted it, they placed it as their first entry. I was very proud of that acceptance and position in their storefront as my book was the only one written by a non plastic surgeon. I was so sorry when they removed that storefront from their website.
Have you gotten feedback from other professionals in the field?
At the time I was completing my manuscript, I needed to interview a plastic surgeon for a magazine article I was writing. The prestigious ASAPS (the American Society for Aesthetic Plastic Surgery) directed me to Dr. Leo McCafferty. We had a wonderful conversation, very comfortable and informative, and toward the end, I mentioned that I was writing a book on cosmetic surgery. When he heard the title, he became particularly interested, saying: I’ve always know that cosmetic surgery can be a very emotional experience for women. I’d really like to read your book. I’d like to understand that better.
I sent him a copy of the manuscript a two week later he called me and said: Lois this is a good book. That’s how I got him to write a blurb for the back cover. Several years later Dr. Leo McCafferty became president of the ASAPS.
What kind of feedback do you get from your readers?
Mostly incredible! I get such a kick out of the e-mail messages I receive! One came from a female banker from Switzerland. She wrote that when she and her “hubby” were in NY during the Christmas season, they went to Barnes and Nobles and bought 12 books on cosmetic surgery in preparation for her own. She also had my book in her hands and almost put it down when her husband said: “What kind of a book could that be with such a funky title?” But she bought it anyway. In her message she wrote: “Here it is day 6 post surgery and I want you to know that with all these book around us, yours is the one we keep returning to because you tell it as it is.” Another women rote that she felt such an uncomfortable physical attraction toward her plastic surgeon that she googled those words and my book title came up. Once she read my chapters, “Utter Humiliation “ and “You Might Fall in Love With Your Plastic Surgeon” she felt such relief. She ordered a second copy and sent it to her plastic surgeon, suggesting that he read Chapters 5 and 6. Why? When she tried to discuss her feelings with him, all he could say was: “Don’t worry, you’ll get over it.” True, but a totally unhelpful response at that moment.
Is this book only of interest to women?
Interestingly one very talented male author contacted me several years after SLCS was published. (I only knew his name because he was on the review committee when SLCS was being considered for an award with the Infinite Writer.) In his e-mail, he told me his wife, a nurse, had recently undergone some cosmetic surgery and he wanted me to know how much my book had helped both of them in understanding the emotional undercurrents she was experiencing.
Have you gotten any negative feedback?
Yes, and negative feedback hurts no matter the source. One Amazon reviewer wrote about the sex part. I realize that not everyone is comfortable with sexuality and this topic obviously made her very uncomfortable. But what bothered me was that she called it “fluff” and SLCS is hardly that. It digs deep.
Which chapter was the most difficult for you to write?
By far, Chapter 2: Sexuality on the Home Front. At the time I was working with an agent in NYC. I was lucky in that she had an editor on staff, so I had the advantage of her free content editing services. When she read my manuscript, she said that since this book is being described as part memoir, it was important that I address that topic from a personal aspect as well as sharing interview anecdotes. At first I said: Oh, no way, I can’t do that, but in my heart I knew she was right. So I really struggled with that chapter, to get my point across honestly yet not too graphically. Then I made my husband read it to be sure it didn’t exceed his comfort level.
You have had some excellent press on your book - even in the NY Times. How did you manage that?
Some luck. Some hard work. The NY Times part was sheer luck. This journalist was writing an article for titled: Hey, It’s Still Me in There. She found my book while doing an Amazon search and called me. That one fell right into my lap. Her article appeared on the front page of the Sunday Edition of the NY Times with three paragraphs about me and my book. That was a gift! Another surprise was a blogger I had never heard of who wrote a terrific article about SLCS. Her article sure resonated with many readers. I couldn’t believe how much conversation it generated. It's all posted at: http://www.coastdocuments.com/Articles/SLCS_reviews.html
List three adjectives that describe Sex, Lies and Cosmetic Surgery
Honest, candid, and entertaining.
How did you manage to get such a highly respected professor of psychology to write the forward for your book?
I did quite a bit of research for SLCS at the medical library at Stonybrook University. One name came popping up during my research: Dr. David Sarwer, Department of Psychiatry and Medicine at the University of Pennsylvania School of Medicine. So eventually I contacted him and asked if he would be willing to review my research. He asked for my entire manuscript and reviewed it with a fine tooth comb. I was so glad he did because he picked up on a couple of errors and also guided me to some just published research that was perfect for my needs. Eventually I asked him if he would be willing to write the foreword for my book. I’ve learned that it never hurts to ask. If you have confidence in yourself and what you are doing, that comes across and people are more likely to say yes.
How long did it take you to write your book?
Four and a half years! Doing all those interviews took a lot of time. and so did the research. Then I had to put it all together in some meaningful way. That really challenged my organizational skills. I had never written anything so ambitious before and it took me time to make it work.
Who designed the cover?
It was a partnership between me and Chris Masters, Creative Director at Infinity Publishing. He directed me to a number of sites to which Infinity Publishing has access and usage rights. I had already chosen purple and red as my color scheme. Then I spent hours each evening searching for an image that met that criteria and shouted BINGO to me. Chris worked hard to get the skin tones and lettering just write. He has great design sense and patience!
Why did you decide to publish with Infinity Publishing?
I already knew about Infinity Publishing through a friend who had published with them. She raved about Infinity, so I was predisposed to like them. I compiled a list of questions before I called them and I liked the responses I got. I just went with my gut and never regretted that move.
Sex, Lies and Cosmetic Surgery, 2nd edition is also available with an interactive CD tucked within its back cover. This interactive CD includes:
Direct links to thirteen invaluable aids to the prospective cosmetic surgery patient, including printable self-assessment tools, checklists, helpful guidance forms and more.
A Quick-Find Index to topic-related pages in the book, categorized by broad themes
An Exclusive At-Home-With-the-Author video only available on this CD
by D. L. Wilson
In today’s high-tech digital world, research is becoming more and more important for authors, even in the fiction genres. Readers can check our data with a click of the mouse on their favorite search engines.
I entered the suspense/thriller realm after writing a university textbook, which required research, research, and more research. Having decided to write novels of “fiction with content,” I wanted to create fast-paced, gripping suspense/thrillers that would keep my readers turning the pages. After finishing my novels readers would have learned something new and exciting about their world. In order to accomplish this feat, I realized I had to incorporate some of the techniques I had learned during my business and university careers. But fiction writing is a whole different world that requires enticing readers to literally fall into each scene as if they were experiencing a movie. They must become engaged with your characters and envision being present as the action unfolds.
My first published novel, Unholy Grail, delves into how historical perceptions, personal events, conspiracy theories, and faith shape how we choose to live our lives. One reviewer compared it to “The DaVinci Code on intellectual steroids. Author D.L. Wilson has taken the religious thriller genre to new heights with twists, expertly exploring the often explosive void between fact and fiction.” One misquote, misinterpretation, or misread can confuse fact and fiction. What is accepted as fact today doesn’t always stand the test of time. I wrote Unholy Grail to explore the gray areas between fact and fiction.
The research for Unholy Grail was a challenging, but also very exciting, experience. I read and outlined twenty-six books that investigated the Shroud of Turin, the Templars, the Jesuits, the Holy Grail, the Dead Sea Scrolls, the Kohanim, and provided historical analyses of Christianity and Judaism. I visited New York City, Vienna, Austria, and Rennes-le-Chȃteau in the Pyrenees where I took many photos so that my scenes in those locations would be accurate and visually exciting. Since my protagonist was going to be a Jesuit priest and priests were to be killed and marked with the stigmata, I even signed up for a Jesuit retreat. That research almost bombed. When I arrived at the retreat I was informed it was a “silent” retreat. Fortunately I was given one hour per day with various Jesuit priests who were very happy to provide me with fascinating input about their lives and experiences. And the quiet time provided me an opportunity to focus on exercising the creative aspects of my mind.
The research materials filled three file drawers with over sixty file folders, but proved to be life saving when I prepared my detailed novel outline and wrote the book. When I was finished I was confident that the book was a fast-paced suspense/thriller that would provide readers with fascinating glimpses into historical and religious concepts. The novel became a bestseller and is translated into eight languages.
My latest novel, Sirocco, a bio-terrorism suspense/thriller opened up a refreshing new avenue in the research arena. The high-tech digital world has some valuable assets for authors to use in our research. Instead of filling file drawers with file folders I work at my computer with two monitors. One for my writing, and one for my research and photos. I must admit I still print out way too many pages of my research materials, but am cutting back. I carefully create computer file folders for the research categories I will be following during the writing process. I highly caution writers to use an automatic backup system like HP SimpleSave attached to their computer that will constantly backup their data. I know too many authors who’ve had computer crashes without backing up and were devastated.
If I need a new tidbit that I haven’t researched, I’ve got another “must admit.” I’m a Wikipedia freak. One must be careful since the free encyclopedia can be edited by anyone, therefore there could be questionable data in the 3,844,086 articles on everything and anything. But with a Google search you can find other confirming research material.
For Sirocco I interviewed researchers at the Harvard Medical School, Beth Israel Deaconess Medical Center, the Wistar Institute, and epidemiologists and medical doctors. I taped the interviews and transcribed the data into my research files.
I also interviewed government workers since my protagonist is an attorney representing the pharmaceutical lobby who is rushed to Washington to be part of a Rapid Recognition and Response team reporting directly to the Secretary of Homeland Security. I didn’t tape those interviews, but did take copious notes.
The many years of my day job took me to thirty-two countries which came in handy for some important scenes in Sirocco that occur in England, Jordan, Iraq, Korea, and Austria. I took many photos at the White House, Manhattan, Queens, Philadelphia, and Virginia that brought me visually into the Sirocco scenes that occur in those locations.
In my writing life, research plays a very important role as my novels unfold onto the written page. I’ve been honored to receive reviews from top thriller authors that relate to the value of my research.
D.L. Wilson was president, CEO, and managing director of U.S. and European corporations and consultant to industries and governments in thirty-two countries. His extensive international travel spawned a fascination with world cultures and exotic locales. His first book, The Kitchen Casanova—A Gentleman’s Guide to Gourmet Entertaining for Two, resulted in a national book tour with features on CNN, Evening Magazine, and Regis & Kathy Lee. Wilson’s first novel, Unholy Grail, a Berkley thriller became a national bestseller and has been translated into eight languages. His second novel, Sirocco, a Mont Clair Press thriller is receiving rave reviews. He and his wife, Miki, live in Bucks County, Pennsylvania and Baltimore County, Maryland. Visit his website at www.dlwilsonbooks.com.
Research photo courtesty of Martin Carter.
by Tom Cirignano
Let’s face it, the fear of public speaking is crippling. It’s something that many people fear more than death itself. Unfortunately, giving-in to that fear allows great opportunities to pass us by.
Soon after publishing The Constant Outsider: Memoirs of a South Boston Mechanic, and 67 Cents: Creation of a Killer, I was surprised when people started asking me to attend functions and speak before their groups. I immediately seized-up in fear and refused those opportunities.
Knowing my dilemma, a friend kept insisting, “Tom, you should join Toastmasters. It’s an organization that helps people overcome their fear of public speaking.” After repeated coaxing, I called the local Toastmasters club, “Gateway Gabbers,” just for information. Sandy, the club’s friendly contact person, invited me to attend a few meetings as a guest. She said, “Nobody will pressure you to join, or speak. Just come and see what we’re all about.” So I went.
Immediately, I felt welcomed by the group. I explained that I needed to become comfortable speaking in public. Hearing of my missed opportunities, several members encouraged me to prepare a short oration about my books. They suggested, "You can make your presentation at the meetings as many times as you want, until you're comfortable with it. We’d be happy to help you with this!” How could I say no to that wonderful offer?
Each time I gave my presentation, I incorporated the valuable feedback from the previous meeting. Soon, I began to notice a difference in the way I was expressing myself, even outside of the meetings. In one-on-one situations, I was more relaxed, no longer feeling the need to rush through conversations. I was expressing exactly what I wanted to convey, clearly and confidently, and that felt extremely good!
Within months, I was accepting invitations to speak at libraries, book clubs, on talk radio, and local TV. Best of all, what I had to say was being received enthusiastically. I’m still a bit nervous as an event draws near, but I score a personal victory each time I’m able to say “Yes. I’ll be happy to do it.”
As I pondered the transformation in me, a thought came to me. The name of our club, “Gateway Gabbers,” didn’t do justice to the group’s true value. No longer feeling like an outsider, I brought up the idea of choosing a more distinguished and representative name for our club. To my amazement, the members agreed. A contest was held and name suggestions were submitted. Everyone voted for their name of choice, not knowing who had submitted which names. The winner was “Spirited Speakers Toastmasters Club.”
It has now been three years since I joined the group. While I’ve enjoyed several events, speaking publicly about my books, the greatest reward related to my new-found confidence was realized this past June, when my dear and only brother, John, passed away.
I received a call from his daughter, asking, “Uncle Tom, the family talked it over, and we were all wondering if you would be willing to present a eulogy at Dad’s funeral.” At first, I hesitated. Previously, my automatic response would have been, "I'm sorry, but I just can't do it." Instead, I answered, “Of course I will.”
With the words already etched in my heart, I was determined not to allow my fear or emotions to cut the eulogy short. In my mind, I reviewed all the things I had learned from my support group, such as, “Be careful of too many ahs and ums, take your time, and just pause for a few seconds if you need to gather your thoughts or emotions.”
John's funeral mass was attended by over one hundred people; by far the largest group I had ever addressed. Looking out at that sea of faces, all focused upon me, I put fear aside and focused on my task. As is true with all public speaking, if the subject matter is dear to you, if it’s something you are passionate about, those feelings will reflect in what you say.
I had recently visited with my brother during a rare day when he was home from the hospital. John was showing signs of exhaustion, so he and I retired to the living room. With the family out of earshot, it occurred to me that I had never expressed to my brother how I truly felt about him. I decided to take that opportunity to do just that. I didn’t want to speak in a solemn tone, as if to imply I might never get another chance to say these things, so I spoke in an upbeat way.
I told him what an amazing person I thought he was, that I truly admired him. His accomplishments were many, and I went through the list for him. My brother truly was amazing. He was a physicist and computer programmer who actually received a plaque signed by the President of the United States thanking him for his work on the Apollo lunar landing. And I only recently found out that he worked, in secret, developing the Patriot Missile Defense System. For years he couldn’t disclose that information to anyone, not even family. He had been successful at just about everything he ever attempted, and I wanted him to know how very proud I was to be able to call him my brother.
When I was finished talking, John looked up at me from his recliner, eyes half closed, and flashed a smile at me like I had never seen from him before.
I’m so glad I utilized that final opportunity to tell him the things I had been carrying in my heart for years. The sentiments that I expressed to him that day were exactly what I conveyed within his eulogy.
After the funeral, numerous people approached me to say they thought it was the most heartfelt and wonderful eulogy they had ever heard.
So as you can see, I owe my Spirited Speakers family a tremendous debt. Thanks to them, I was able to overcome my fear, and do justice to a life well lived.
Bottom line, whether you hone your public speaking skills by practicing in front of a mirror, in front of friends and family, or through the support and expertise of a group like Toastmasters, you will be rewarded in more ways, and in more aspects of your life than you can imagine. At the very minimum, you will gain confidence, courage, and credibility.
Heck, you might even sell a bunch more books while having fun doing it.
Thomas Cirignano was born in Dorchester, Massachusetts in 1952. He moved to South Boston, taking over the family’s auto repair business, where he experienced first-hand, Southie’s era of unbridled organized crime and violence. In 1987, he sold the shop in “Southie,” spending the next eleven years in Florida. In 1998 he returned to Massachusetts.
Tom is a certified scuba diver, ultra-light aircraft pilot, has owned several motorcycles, and loves boating. He has been a contributing writer and served as an advisory member on the Standard-Times Newspaper Editorial Board. He also authored The Constant Outsider, Memoirs of a South Boston Mechanic. To learn more about Tom go to www.theconstantoutsider.com.
by Sherrie Wilkolaski
A marketing tool all authors need to utilize to market and promote their books is the author interview. It’s quite simple to create and the investment of 30 minutes or less will go a long way to produce a tool that can be used time and again, both on and offline. If you’re interested in treating yourself to one of the most valuable 30 minute book marketing
exercises…please read on.
What is an author interview?
An author interview is a series of questions and answers that is prepared by the author. Questions are typically pulled together by the book publicist and coordinated with the overall goals of the author’s marketing and PR campaign. The questions are developed and put into a Word document and then the author types (writes) out their answers. That final interview Q&A is then ready to be used and repurposed in a variety of ways.
What kinds of questions should an author be asking themselves?
Authors should be asking basic questions (see list of examples below) about how the book came to life as well as questions that provide a deeper insight and teasers about their new book release. Once the book basics have been covered, then the questions can get more personal and the author can talk about everything from their writing style and what books are on their own bedside table. This is an opportunity for authors to share more about who they are. Authors should have fun with their questions and answers. Asking questions about things outside of writing, like favorite foods, or types of music make for an interesting interview.
Note: Questions for fiction and non-fiction authors will be different.
7 Tips to capitalize on an author interview:
Use the author interview on their website. Authors can use their online Q&A and publish it in their “about the author” section of their site. It is more than just an author bio.
Incorporate the Q&A into the book media kit. Every successful author media kit has prepared questions and answers for the media to use. An author’s book publicist will use the author’s media kit to pitch the author to the media for interviews, both on and offline. Radio interviewers will always require this of every author before putting them on the air, why not be ready for the invitation.
Online author interview is ready for instant guest blog appearances. There are thousands of book sites looking for online author interviews. (Infinity Publishing is one of those sites, please see below for more details on how you can get your author interview published on our blog.) Once the Q&A has been pulled together, it can be submitted along with the author’s bio and book summary to any website looking for this type of content. Makes for quick and easy book marketing.
Elevator-pitch preparation. Amazingly, authors learn a lot about themselves doing this exercise and it helps to prepare them their elevator pitch and for any typical questions they are likely to encounter while marketing their title.
Book signings and events. Bookstores and other venues that may be interested in considering an author for a signing will see how professional an author is because they have their Q&A pulled together.
Social media. Authors can use their online author interviews to promote their books in an interesting way. Send out a Tweet to your online interview, post random questions to your Facebook fan page or pin it. So many possibilities!
Get creative! There are so many ways for an author to use their author interview to present themselves to their audience and the media, think outside of the box.
Embrace the author interview.
The author interview opens so many doors for authors and is a marketing cheat sheet that will be used more than an author could ever anticipate. It will showcase the author as a professional while creating interest from readers looking or an insider’s peak at what the author is all about.
If you’re looking for examples of some online interviews check these out:
Author interview questions you may want to consider using for your own Q&A, here are just a few:
Tell us a little bit about yourself. (Short author bio)
Can you tell us where people can find you? Website, social media, blog, etc.
Are the characters in your books based on people you know?
Why do you think your readers are going to enjoy your book?
Are your characters’ experiences taken from someone you know, or events in your own life?
Here’s your chance to market your book. Describe it. And why readers should pick it up?
How did your book come to life?
In two sentences or less can you tell readers something unique about your book.
Best of luck!
Image courtesy of Faakhir Rizvi.
Featured Infinity Publishing Author: Terrence Daryl Shulman
Terrence Daryl Shulman is a native Detroiter, an attorney, addictions therapist, and consultant. He founded the website www.shopaholicsanonymous.org in 2004.
Mr. Shulman is the founder and director of The Shulman Center for Compulsive Theft & Spending. He specializes in counseling clients with theft addictions and disorders and/or compulsive shopping/spending.
He has been featured on various television programs, notably Oprah, Prime Time Live, 48 Hours, Prime Time, Fox Files, Inside Edition, Extra!, The Today Show, The Early Show, Ricki Lake, Queen Latifah, CNN News, Fox Cable News, The Discovery Channel, Women’s Entertainment TV, The Mike & Juliet Show and numerous local news programs.
Selected works by this author:
| Something for Nothing: Shoplifting Addiction and Recovery
Mr. Shulman has developed an enhanced understanding of kleptomania, based on an addiction model. It offers the best hope we have today for effective treatment of this baffling disorder.@ - Dr.David August, D.O., Lewes, Delaware read more
by Terrence Daryl Shulman
~ 0-7414-1779-0 ©2003 Price: $24.95
| Bought Out and Spent! Recovery from Compulsive Shopping & Spending
Everyone has money issues! There’s a growing epidemic in our midst. Nearly 10% of people are compulsive shoppers or spenders! Bought Out and $pent! delivers a timely analysis of what’s really behind this problem and new solutions to it! read more
by Terrence Daryl Shulman
~ 0-7414-4730-4 ©2008 Price: $24.95
Average Rating: (not rated)
| Cluttered Lives, Empty Souls: Compulsive Stealing, Spending, and Hoarding
There’s something troubling in our midst, somehow lost among the myriad of problems and challenges we face individually and collectively. Stealing, spending and hoarding behaviors have slowly then rapidly exploded in front of our eyes—or, perhaps more accurately—silently and secretively. The lines between governmental or corporate overspending and greed vs. plain theft and fraud have blurred and, yet, sharpened. read more
by Terrence Daryl Shulman
~ 0-7414-6712-7 ©2011 Price: $24.95
Average Rating: (not rated)
Malignant Medical Myths: Why Medical Treatment Causes 200,000 Deaths in the USA Each Year…
Joel M. Kauffman, Ph.D. (Author)
ISBN: 0-7414-2909-8 ©2006
Book Size: 8.5" x 11" , 326 pages
Category/Subject: MEDICAL / General
Ads and advice from authorities on drugs, diet, exercise, alcohol, radon, mammograms, and water fluoridation are often wrong and commercially motivated. Find out why by learning how clinical trials are corrupted.
The Cholesterol Scam
Cholesterol is always present in our blood, and is necessary for life as an essential component of membranes, of nerve junctions, and of brain function (Mauch et al., 2001), and as a source of hormones. The common and true observation that low-density-lipoprotein (LDL) is the form of cholesterol delivered to the cells does not make it bad cholesterol, since all cells need it to function, especially in the brain. Raised blood serum total cholesterol (TC) and LDL levels fail all tests as a necessary cause of atherosclerosis or its cardiovascular disease (CVD) form (Sutter, 1994).
Among the elderly the effects of low TC and low LDL were found to be deadly. In a study on residents of northern Manhattan, NY, 2,277 subjects were followed for 10 years. Two-thirds were female and of the total one-third each were Hispanic, Afro-American and white. Subjects were 65-98 years old at baseline, mean age 76. The chance of dying was twice as great in the lowest quartile of TC or LDL levels, while HDL and triglyceride levels were not related to all-cause mortality in this age group. Women had higher baseline TC and LDL levels (206 and 124) than men (191 and 117), yet the women lived longer. Men with the same TC and LDL levels as women lived as long. Of the subjects, 1/5 were taking statin drugs to lower TC and LDL, which would have pushed them into the lowest quartile (Schupf et al., 2005). This is an excellent confirmation that high TC and LDL levels are beneficial, certainly in the elderly who are most likely to be prescribed a statin drug. The emphasis on the value of lowering LDL, rather than on lowering TC, taken by Big Pharma in the last few years, is invalidated by this study.
Serum TC rises naturally with age from a mean level of 178 mg/dL in 18-24 year-olds to a maximum of 230 mg/dL in 55-64 year-olds (Mann, 1977). Men over 55 and women of all ages who have the highest cholesterol levels live the longest, since high TC protects against CVD and infections (Ravnskov, 2003), as well as the afflictions listed previously cancer, trauma, or digestive system ailments. The rise in TC with age is accompanied by the greater likelihood of dying at greater age from any cause. As an example of a similar effect, people develop more skin wrinkles as they age, but no one thinks that the greater number of wrinkles causes death, or that removing the wrinkles will put off death.
An observational study from the University of Innsbruck, Austria, on 150,000 subjects showed that low cholesterol levels predict premature death in men af all ages, and in women over the age of 50 (Ulmer et al., 2004).
Therefore, the TV ads for Lipitor showing one man of a pair of the same age, the one with high cholesterol, running into a door, or a woman with high TC collapsing in the street, or a body in a morgue to symbolize death from high TC, have no basis in fact. In my opinion, the Federal Trade Commission and the FDA are derelict in allowing these ads to run anywhere.
The National Cholesterol Education Program (NCEP) guidelines to desirable TC levels were of no value in predicting the existence of calcified plaques in coronary arteries as shown by two separate studies utilizing electron beam tomography to visualize the plaques (Raggi et al., 2001; Hecht et al., 2001). There was simply no correlation of serum TC with the existence or extent of late-stage (calcium-containing) arterial deposits in either of these two completely independent studies. This merely confirmed a study from 1936 in which a pathologist and a biochemist from the Department of Forensic Medicine at New York University found no correlation between the degree of atherosclerosis and serum TC in a number of individuals who had died a violent death. (Ravnskov, 2000, p118; Ravnskov, 2002a)
Patients with baseline LDL levels of 84, 117 and 158 mg/dL were given large doses of statin drugs to lower LDL levels to 76, 74 and 85 mg/dL. After about 1.2 years electron beam tomography showed no difference between the groups in the amount of plaque progression (Hecht et al, 2003). Thus LDL levels both pre- and post-treatment with statin drugs in 176 patients with moderate atherosclerosis were equally as useless as TC as predictors of atherosclerotic plaque progression.
In the huge INTERHEART study on 30,000 subjects in 52 countries, the effect of many modifiable risk factors on heart attacks was studied. Smoking led the list, but total cholesterol (TC) and LDL were not even listed, perhaps because the outcomes were not the ones desired by some of the sponsors of the study, which included AstraZeneca, Novartis, Aventis, Abbott Labs, Bristol-Myers Squibb, King Pharma and Sanofi-Synthelabo (Yusuf et al., 2004).
Since high TC is beneficial, except in the 0.5% of people with an inherited condition called familial hypercholesterolemia where TC >400 mg/dL, there was never a valid reason to lower it. Even screening for cholesterol is not worthwhile, and is said to be a waste of resources of the UKs National Health Service, since it is such a poor predictor of who will have CVD (Kmietowicz, 1998). The opposite stance, a steady drumbeat of bad cholesterol bashing supporting the NCEP, can always be found for a quotation in the media, including promotion of high-carb diets (LaRosa, 1996). Advertising cholesterol-lowering drugs never lets up.
There was never satisfactory evidence that lowering TC or LDL in most people would be of the slightest benefit. While a correlation does not necessarily prove a cause, a lack of correlation necessarily proves a lack of cause. Pretending otherwise is the scam.
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Welcome to our Author Interview series.
Today we're featuring an interview with Rick Mussey, author of An Attitude of Gratitude, How God Overcame the Adversities in My Life. Our author interview series provides an opportunity for our readers to get to know our authors on a deeper level and also learn more about the types of books we're publishing.
Rick Mussey, born May 7, 1948, grew up in the Cleveland suburb of Parma, Ohio. After marrying his high school sweetheart, they moved to North Canton, raising two daughters. Rick has had success for three decades in the sales arena; he earned his Elite (world class) ranking in powerlifting (1982) and also won bodybuilding competitions (1984 and 1986.). In addition to a brief stint as a male model, he has found joy in writing. He has written articles for Powerlifting USA and Blade Magazine. An Attitude of Gratitude is his first book effort. Rick and his wife, Linda reside in the Sturbridge allotment in North Canton, Ohio.
A Christian-based autobiography of a man who grew up in the greater Cleveland, Ohio area during the Fifties and Sixties, relocated to North Canton in 1971 and spent the next four decades pursuing success in his job, competitive strength sports and trying to be a quality father and husband. After his successes in the first two endeavors, at age fifty-eight he was faced with his greatest challenge – an unexplainable life-threatening illness. This experience finally opened his eyes to his creator – acknowledging that it is God who has directed all of his successes (and failures) throughout his life. Rick learned that God does things in His time – not ours. He has also learned to give more than he takes in his life. The book gives sound advice to people of all faiths and hope to those who are still searching for inner peace and true happiness in their own lives. It doesn’t matter who you are, or what you have done in your life; the real purpose of each life is to know, acknowledge and love your God on a daily basis.
Why should readers take a chance on your book?
This book will make the reader laugh, cry and realize that there is someone else out there who has had numerous encounters with life’s ups, downs and in-betweens . . . and survived to write about it! Anyone who grew up during the Fifties and Sixties can relate to this story. The reader follows the writer’s love of music which is woven throughout the book. Athletic endeavors including baseball, competitive powerlifting and bodybuilding show both the good side and the under-belly of sports in a very honest manner. Both men and women will also relate to my conflicted and sometimes addictive nature toward the opposite sex during my twenties and thirties. The chapters are mostly short and easy to read, while keeping the theme of the story growing and interesting. I introduce my thoughts regarding spirituality in Chapter Thirteen, and build on this theme with each following chapter. In Chapters Twenty-four through Twenty-eight I reveal an unknown illness, which becomes life-threatening and finally is dealt with both physically and spiritually. Although I am proud of the first five parts of the book, it is Part Six (with six short chapters) which I feel most readers will really relate to and appreciate – what’s really important in life. Included at the back of the book is a list of my favorite inspirational songs which helped me during those trying times, plus a pictorial section in both black and white and color showing me from ages six to the present.
How did your book come to life?
After five years of persistent encouragement and persuasion from my wife, I decided that my life’s story would be worth writing and reading about. There was also a strong calling from the Lord for me to write about the miracle which He performed on me – to tell my story to a world sadly in need of a real testimony of faith and complete belief in God.
Why do you think your readers are going to enjoy your book?
An Attitude of Gratitude makes the reader aware that what they may have gone through in their own lives is just the prerequisite beginning; assuring them that there is a far greater power out there watching over them, guiding them and patiently waiting for that moment in their lives when they turn to Him and acknowledge Him as I have done. For some (as with me) it may take several decades of unfulfilled experiences to occur before that very special moment happens.
How long did it take you to write your book?
Four months of six to eight hours – daily. Ironically, I was able to title all parts and chapter names very quickly – the actual book took months of re-writing and editing.
What are you doing to market the book? Are you using social media?
I created my web site (www.rickmussey.com) prior to the publishing date; I also went on Facebook early May 2012 to promote the book. I tell every person I meet about my book, and I have contacted two well-know current national celebrities about An Attitude of Gratitude. I am expecting a response from them soon. I have sent copies to the three area newspapers and contacted the four Cleveland-area television stations as well. Promoting your book is a full-time job (unless you’re already well-known and / or a celebrity.)
Why did you decide to publish with Infinity Publishing?
I spent months doing research on numerous publishers. After careful consideration, I narrowed my decision down to two companies: Infinity Publishing and Xulon Press, a Christian-based publisher. I chose Infinity because of their openness in answering my many questions, the color format available to me at a very affordable price-point and the solid reputation of the company. Infinity is also one of the Outstanding Self-Publishers in Mark Levine’s “The Fine Print of Self-Publishing, Fourth Edition.” I remain very pleased with my choice of publisher and whole-heartedly recommend Infinity Publishing to any and all authors, both new and experienced.
List three adjectives that describe your book as a whole:
Enjoyable; Believable; Inspirational.
Who inspires you?
Jesus Christ. My wife, Linda. The Amish community here in Ohio. And many of the people I have known throughout my life. I am also very inspired by “the numerous and unknown underdogs in life.”
Where do you find your ideas?
Once I fully committed myself to writing this book, I began to reflect back on my life, and most of what I wrote just flowed mentally. I really didn’t use any notebooks because events all came back to me in a natural progression as I wrote the book. There were also incidents and occurrences which I chose to keep out of the book, so as not to offend anyone or to reveal too much of the ugliness of my life during my twenties and thirties.
How do you research your books?
Although I have written articles for magazines, this is my first book. I wanted to write about a subject that I really knew a lot about – what better subject than yourself? In the future, I may write more about how spirituality removes the doubts in our lives and answers those “un-answerable” questions.
How long have you been writing?
I have written short articles for the past thirty years, but until I wrote this book, I never really considered myself as having any talent as a published author.
What drives you to write?
As I grow as a human being, I find writing to come naturally and somewhat a relaxing pastime. As I write, I usually listen to music on my computer. Perhaps sub-consciously, I am inspired by the words to songs. By the way, my musical tastes are rather eclectic – soft adult-oriented pop to New Age.
What is your writing process?
After conceptualizing a story, I sit in front of my computer and just start typing. I have found that it is an easy process for me to put words, sentences and thought-processes together in a coherent manner. Of course, that doesn’t mean that my first draft is my final draft!
If you could visit a place for research, where would it be?
Most likely the Grand Canyon in Arizona. Just to experience the awesomeness of nature inspires me.
What do you see next for your career as a writer?
My immediate focus is on the success of An Attitude of Gratitude. I truly believe that once people read my book, they will not only enjoy it but also recommend it to their friends and family members. As I point out on the last page, I am also donating ten percent of all proceeds to a Lakota-Sioux Indian school. That is very important to me, as I am part-Lakota Sioux and I want to give back to those who really need it.
What are your thoughts on self-publishing verses traditional publishing?
For most of us, self-publishing is the only way to go. I really didn’t shop my book around to traditional publishers – I don’t deal with rejection well! I’ll never understand why a traditional publisher accepts some of the trash that they do (simply because a “celebrity” on a reality television show decides to “write a book.”) There are certainly far more worthwhile books to be published and read by self-published authors. My focus is to spread the word on the miracles of God which occur on a daily basis throughout this world.
If you were told your stories were unbelievable and not written very well, would you continue to write?
I wrote my book to help readers realize that all humans make mistakes; but that God forgives them regardless. My book is the truth regardless of what any critic may say.
Would you ever consider converting one of you stories/published books into a screenplay? And if you could corroborate with someone, who would it be?
Absolutely. I would want to corroborate with someone like Ron Howard.
While writing how many times do you go back and rewrite a plot?
Most of the time, my thoughts seem to flow in a natural progression. Rewriting has never been a big part of my writing style. Now, editing, that is another story!
Which do you prefer to write – full length novels or short stories?
Short stories are really easy for me. But after writing this book, I would say that I would like to write another book sometime in the near future. I would have to find the right subject in order to have the passion (and devote the time) necessary to complete something really worthwhile reading.
What are your strengths as a writer?
Being able to devote the thought process and time required to write a truly interesting story.
Where did you grow up? How did your hometown (or other places you have lived) inspire your work?
I grew up in the Cleveland, Ohio suburb of Parma. During the Fifties and Sixties, Parma became one of the fastest growing suburbs in Ohio and a real melting pot of nationalities. Parma Senior High School had around 3,000+ students, so there was always the opportunity to meet new people. I enjoyed growing up where I did, although dealing with parents who drank and argued nightly wasn’t any fun. I also enjoyed re-living those experiences growing up in Parma; I never envisioned doing the things that I did as an athlete, a husband and father, and sales professional. There were certainly incidents that I regret looking back, but overall I would not have missed it for the world.
Do you like to travel? If so where is your favorite city?
I have traveled extensively throughout the greater Midwest United States, New England, the Mid-Atlantic states, Georgia, Florida, Texas, Colorado, Arizona and California. I have also traveled to Canada and Cancun, Mexico. My favorite city would have to be San Diego, CA. Truly beautiful!
What is your favorite food? Do you have a favorite restaurant you’d recommend if we ever visit your city?
Prior to open-heart surgery, filet mignon was my favorite. Since then, I have really bonded well with chicken and turkey meals. I also eat more salads than I ever have. As for good restaurants, we are really fortunate to have many here in the greater Canton area. Linda and I prefer The Bonefish Grill, Ninety One, Ruby Tuesday, Hartville Kitchen and Rockne’s.
Does your family support you in your writing career?
Linda is my number one supporter. My daughters also support my writing efforts with words of encouragement. They have both told me how proud they are to have a father who has a published book.
What are you currently reading?
“The One Year Worship the King Devotional” by Chris Tiegreen.
What is the best book you've read?
“The Magic of Believing” by Claude Bristol.
State five random facts about yourself.
I am a life-long obsessive-compulsive person and not ashamed to admit it.
I enjoy people who know how to talk about subjects other than themselves.
It wasn’t until I turned fifteen that I found out that I was adopted by my father.
I did male modeling at the age of thirty-eight.
I have finally learned how to forgive myself for anything bad I did in the past – because I know that Jesus has, and that is all I need to know.
If you had to choose, which writer would you like to have mentored you?
What books or authors have most influenced your life?
The aforementioned Claude Bristol; Earl Nightingale; John F. Kennedy; Joel Osteen.
If there were one wish you could ask the genie in the bottle to grant, what would it be?
To make misery and suffering non-existent for all people of this earth.
Where can a reader purchase your book?
On-line at http://www.buybooksontheweb.com and also Amazon.com. Both soft cover and hardbound versions are available now, with the e-Book version coming September 2012.
Book review courtesy of reviewthebook.com.
It's Not a Life Sentence:Liberating Your Self, Becoming Who You Are
Author: Marj Frazer Lacey, MS, MFT
Who is on first? You are!
Lacey does a fabulous job of getting you to your core. She instills you with ways to crack out of that shell and helps you ooze with happiness. Her commentary, stories and techniques are refreshing, and enlightening. Lacey offers ideas, reasons, and ways to be much more. To take stock of yourself and to find out what really makes you tick. She separates your fluff from your foundation.
This book is well written and brings out some very deep issues within each of us.
The detachment that many people feel is monumental. Everyday we talk to our friends, work associates, and family to find that our conversations are shallow and meaningless. What do we do to contribute to that emptiness and how does it affect us? How can we change it? This book allows you to understand the traps we have fallen into and insights as to how-to pull ourselves up by the bootstraps, to change, and have meaning and fulfillment in our lives. What are our options? How do we change? How do we know we are even in trouble with our authentic self? We have become our own prisoners. Prisoners who have lost hope or who never knew how to unshackle themselves. Awareness is the first step of defining who you are and shaping your mental, emotional and physical self. It is accurate to say, “The truth shall set you free.” Yes, it can happen to you without years of therapy.
One of the best aspects of the book is the questions she asks. She allows you to write your thoughts, concerns and feeling down. This allows you to see yourself from another perspective. Lacey guides you with questions, options and answers. You will learn how some of your beliefs and convictions hold you back. She helps liberate your feelings and thinking so you may grow. She talks about control and taking responsibility for your thoughts and actions in a positive light that moves you forward. Self knowledge helps you gain control. Control helps you gain self esteem. Self esteem helps you to change and set goals. This book is very well written. It is a labor of love and truly a wonderful gift. Self limited beliefs hold you back from being your true self. This book familiarizes you with many, many way to change your thinking and liberates your true being. She offers you the how to chip away at the stone. Progress will be inevitable. You will be glad you took the first step. I received a complimentary review copy.
Reviewed on 09/28/2010 by ReviewTheBook.com Member Kathleen Albertson
Reviewthebook.comis looking for book reviewers and there are several Infinity Publishing titles that are available. Check out the list and then click on the book title to link over to reviewthebook.com to get your copy. Click on the author's name to buy the book directly. Here is what is currently available. First come first served.
Jennifer L. Smith (Author)
3 Review copies left!
ISBN: 0-7414-5869-1 ©2010
Book Size: 5.5'' x 8.5'' , 156 pages
Category/Subject: TRAVEL / Asia / General
Read modern-day stories of life in Thailand. Get to know the hardships faced by residents of Laos. Understand more of the political and cultural background of Vietnam.
The author has lived in various remote villages around the globe, traveling through all seven continents in the process. She is a devoted student of diverse cultures and enjoys getting to know different lifestyles overseas through community development projects and teaching school. She appreciates the outdoors and loves to hike, kayak, swim, and scuba dive. Serving as a type of cultural ambassador, she presents her travel impressions with the hope of improving global understanding of China and Southeast Asia.
William P. Robertson & David Rimer (Author)
3 Review copies left!
ISBN: 0-7414-4777-0 ©2008
Book Size: 5.5'' x 8.5'' , 188 pages
Category/Subject: FICTION / Historical
Set against the backdrop of the French and Indian War, Ambush in the Alleghenies pits a resourceful frontier lad against the vicious Ottawa chief who murdered his father.
Perils on the Peninsula is the third Bucktail novel written by William P. Robertson and David Rimer. Besides intense battle action, this book features an in-depth look at the life of a Civil War soldier. Come share the lousy food, the camp camaraderie, and the exuberance of 1860's baseball with the famed First Pennsylvania Rifles. Bonnie Forrest, Horseheads, New York English teacher, highly recommends the book “for all middle schoolers, even those reluctant readers.” Retired elementary teacher, Larry Snyder, calls Perils “outstanding historical fiction that's both informative and entertaining.”
Rosemary Mentz-Sutton (Author)
5 Review copies left!
ISBN: 0-7414-5711-3 ©2009
Book Size: 5.5'' x 8.5'' , 154 pages
Category/Subject: RELIGION / Christianity / Christian Life
To find that the “Spirit of Jesus” lives IN us, and uses our vessels to work on the earth today, was almost more than this spiritually ignorant Christian could believe possible. The author will donate $1.00 from every sale to Susan G. Komen for the Cure.
Rosemary Mentz-Sutton is a spiritually hungry, life-long student of God, wielding the pen as He guides to captivate His people and others seeking this knowledge: the secret of His power on earth today. The written craft is to enrapture the mind much like an artist’s brush captures your vision. The baptism of the Holy Spirit is to resonate to the Body of Christ, His Church, His full power to us, and the simplicity of acceptance of Him. It is the first of many anointed pursuits demanding obedience to God and the profession of writing His messages with other works to follow in like manner.
How do you become a book reviewer at reviewthebook.com?
Before you complete the application form, please read the Reviewer Guidelines. (They) only accept serious reviewers that are willing to go the extra mile to read the book and post reviews to at least ten of our approved websites. This is not a site where you can just get free books for your reading pleasure and not botter to submit a review. If you flake out on (them), you'll be responsible for paying for the books directly to the author or publisher.
Loren K. Keim (Author)
ISBN: 0-7414-4959-5 ©2008
Book Size: 5.5'' x 8.5'' , 218 pages
Category/Subject: BUSINESS & ECONOMICS / Real Estate
This book is the ultimate game plan for prospecting. It carefully outlines methods to select likely groups of prospects, how to contact those target groups, what to offer them, and how best to follow up.
What IS Prospecting?
Many years ago, I found myself without a date for Valentine’s Day. It was February 11th and I was in my mid-20’s. I had recently broken up with a long-time girlfriend and wasn’t sure what I wanted in a relationship. So I went to the local florist and ordered a dozen roses. I then asked the florist to send one rose to each of twelve different young women I had selected. The florist said “You’re kidding, right?” I wasn’t. That’s called prospecting. Select a target audience and let them know you have something to offer them.
In the Real Estate Industry, as in most sales professions, prospecting is a dirty word. Far too many Realtors enter the field of Real Estate believing they can wait for the phone to ring and earn an above average income if they only select a brokerage with great advertising. Most new agents, as they venture into this endeavor, expect that the company will generate leads for them. While it is true that most good real estate organizations generate some buyers and sellers from the advertising done by the company, you will not make a great living at any company waiting for the phone to ring. That is the kiss of death in the real estate industry.
Prospecting, however, is not simply picking up the phone and calling possible buyers and sellers. To be effective, prospecting must be a consistent planned process. Your goal is to create a steady flow of business into your pipeline that will result in an above average income.
Your business will build like a wave over the long term of your career if you deliver exceptional service. Starting small, it can grow to tsunami proportions as more and more of your past clients, business associates, friends and relatives refer you business. It’s a process to create those referrals, and you have to survive long enough in the industry, making a living, until you have a database of people who like and trust you that will continually feed and expand your business and client base.
There are two fundamental truths about prospecting.
The first truth is that you must prospect consistently to be successful. Set aside time each and every week to perform the task. If you don’t block out time, other stuff will get in the way. “Well, Loren, I couldn’t prospect today because I really needed to go shopping for groceries, and I had an out-of-town client, and I had this awful hangnail.” My experience with training hundreds of Realtors over the years has taught me that prospecting is the hardest part of any real estate career. The number one reason that Realtors fail in this industry is that they fail to schedule the time to find prospects. This is particularly important early in a Realtor’s career. In the long run, Realtors who deliver exceptional service receive many referrals from their clients, which limits the amount of prospecting successful Realtors need to do. However, when building a real estate business for yourself, you need to look at the various options available to seek out qualified property sellers and buyers.
The second truth is that prospecting is a process, not an event. Some real estate trainers teach Realtors to randomly pick up the phone and call people until they get an appointment. A much smarter approach is to carefully select a target market that you feel is not being serviced, or where you may find a competitive advantage, and lay out a game plan to target that audience. The game plan will include a method, or several methods, of contacting the target audience, a reason for your contact or something of value for the group you’re prospecting, and a systematic way to follow up with that group.
The Prospecting System:
There are four steps to a successful prospecting system.
1. Select Your Target Market
2. Select Your Method of Contact
3. Give Your Prospect Something of Value
4. Follow Up Consistently
Selecting Your Target Market
When I opened my first real estate office in Allentown, Pennsylvania, I was competing with a huge company that advertised their firm was involved in 1 out of every 4 sales in my marketplace. There were many real estate companies and offices, but one stood out as the giant that we all had to compete against. This huge independent real estate firm, which we’ll refer to as “M”, had hundreds of agents, their own real estate television show and marketing brochures that I could only dream about.
So why bother competing? Partly because I didn’t like the corporate feel of the large company, but mostly because I wanted complete control over my own transactions. I’m sure my ego figured in there a bit as well.
Since I was too small to compete head to head with such a behemoth, I dusted off my copy of the book “Marketing Warfare” by Reis and Trout, a book I highly recommend, and went to work on guerilla tactics for building market share. Reis and Trout explain that a small company should find niche markets. Clients like specialists, or someone who understands their particular market. A particular market can be a type of property, a particular area, or a combination of both.
Susan Silberstein (Author)
ISBN: 0-7414-2368-5 ©2005
Book Size: 5.5'' x 8.5'' , 217 pages
Category/Subject: HEALTH & FITNESS / Nutrition
Are you digging your grave with your fork? Are you confused or overwhelmed by fad diets? Healthful eating can be simple and delicious—just try these 157 no-guilt recipes!
Most of these recipes are really easy to make. I am finally out to debunk the myth that states "If it's good for you its got to be annoying to prepare!" I figure if people are going to eat what I want them to eat, then what I want them to eat better be easy to make and easy to like. As Andrew Weil, MD, pointed out, Food that is healthy and food that gives pleasure are not mutually exclusive. So the three guiding principles for the recipes in this book are these: HEALTHFUL, SIMPLE, and TASTY. I will add that EVERY INGREDIENT SHOULD BE AS FRESH, PURE AND ORGANIC AS POSSIBLE. I have another principle that I tell my clients: YOU HAVE TO CHEAT ON MY DIET. Yes, it's absolutely required! Because if life isn't worth living, why bother fighting to be well? So there's Christmas and Easter and your birthday and that special invitation. It's fine to cheat occasionally. The question is, what do you do for 19 out of the 21 meals per week? Hopefully, a lot of what you'll do lies nestled in the pages of Hungry for Health.
It is my sincere hope that this book will help you make a lifetime commitment to healthful eating. As you change over to a predominantly plant-based diet consisting primarily of uncooked whole foods, dont concentrate on what you have to give up; thats negative and disempowering thinking. Rather, focus on what to include. Basically, if you aim to consume 10 servings (think half-cup to fist-size) of fresh fruits and vegetables daily, you wont have a lot of room or time to eat too much of the poor quality foods. In fact, you probably wont even desire them.
Do remember to be kind to yourself. Give yourself permission not to be perfect, for health is not about perfection; it is about balance. Guilt is a useless emotion anyway, and the only thing more dangerous to your health than what youre eating is whats eating you. If youre going to eat something bad, please enjoy the heck out of it and then get back to your health program.
Think of nutritional improvement as rungs on a very tall ladder. The climb should be a gradual process, and once you leave the ground, you should be proud of each additional step you take. Do not allow yourself to become overwhelmed, or you might give up. After all, you want to be in control of your self-help program; you dont want it to control you. Know that you cannot make all of the changes at once, and perhaps some you will never make. So choose your battles, and do not attempt to fight the next one until you have mastered the previous one whether it takes a few days, a few weeks or a few months.
The recipes in this book represent the foods I have been eating almost exclusively for over a quarter of a century. Despite the fact that I still have more rungs to climb, I have three times the energy now that I had when I was one-third my age! Yes, I do cheat occasionally, but I notice that the foods I love dont always love me back. So when friends admire my dietary discipline, I explain that its not so much discipline as it is just dislike for how I feel when I cheat. That is my wish for you a feeling of such vibrant health that once you experience it, you wont want to be without it!
Belgian Endive Boats
3 C raw pecans
16 Deglet Noor dates, pitted
1/4 C lemon juice
20 outer leaves Belgian endive
Wash endive leaves, pat dry and set aside. Process remaining ingredients in processor until finely chopped. Stuff each endive leaf with nut mixture. Chill and serve -- wonderfully filling!
Yield: 20 generous hors d'oeuvre
Father technology has not brought us freedom
from diseasebecause we have been dazzled by
his stepchildren fast foods, fractionated foods, convenience foods, packaged foods, fake foods, embalmed foods, ersatz foods.
1 C celery, diced (2 large stalks)
1 C green beans, diced (1/4 lb)
1 C zucchini, diced (1 small squash)
1 C sweet potato, diced (1/2 small sweet potato or yam)
1 clove garlic, minced
1/2 small onion
1 1/2 quarts water (6 C)
Place all vegetables and water in large pot and bring to boil for 3 minutes. Cover and simmer vegetables for 25-30 minutes. Strain vegetables and discard.
Yield: 6 cups.
NUTRI-NOTE: Drink 1 C of broth twice daily, about 10 a.m. and 4 p.m. This broth is heavily laden with minerals and will help eliminate excess acidity.
Alkaline foods are most valuable for the sick person.
Dr. Bernard Jensen
Arugula Raspberry Salad
6 C baby arugula, rinsed and spun
1/2 C chopped walnuts
1/2 C goat cheese, flaked with a fork
1 C fresh raspberries
Place greens on chilled salad plates. Sprinkle goat cheese and walnuts over greens. Top with raspberries. Serve with Berry Dressing (see below).
Yield: 4 servings
"I am food. Head my plea:
I'll ruin you if you ruin me.
If you boil or fry my good away
You're the one that will have to pay!"
Dr. Henry Hudson
1 1/2 C almonds
C raw tahini
3 T honey
1 tsp vanilla
In a food processor, process almonds until finely ground. Add the tahini, honey and vanilla and process thoroughly. Press onto a plate until it is 1/2 inch thick. Chill in refrigerator for 1 hour or more. Cut into one inch square pieces.
Yield: Approximately 3 dozen pieces
"Whatsoever is the father of disease,
poor diet is the mother." Chinese proverb
To learn more about Hungry for Heath and the author click here.
Eugenia Francis (Author)
ISBN: 0-7414-2081-3 ©2006
Book Size: 8.5" x 11" , 166 pages
Category/Subject: EDUCATION / Teaching Methods & Materials / Mathematics
Unlike conventional methods, this workbook teaches the child to discern patterns among odd & even numbers. Parents & teachers: Use this workbook to instill confidence in math.
To learn more about Teach Your Child the Multiplication Tables: Fast, Fun & Easy with Dazzling Patterns, Grids & Tricks! and the author click here.
Like most third graders, my son Scott found learning the multiplication tables a challenge. After an afternoon of tiresome drills, I decided there had to be an easier way than rote memorization.
At the kitchen table, I drew a grid: numbers 1-10 horizontally and 1-10 vertically. Pencil in hand, Scott filled in the 1's, the 2's, the 5's and the 10's. I immediately saw these were the tables with a nice, easy pattern. Well, then, I asked myself, what were the nice, easy patterns for the rest of the tables? I remembered a pattern for the 9s. Using the grid, I had Scott pencil in 0-9 down the 9 column and then 9-0 to the right of these numbers. "There, you know the 9's!" I said. Scott was amazed by this trick. The 9's, he decided, were super easy!
If the 9's had a trick, were there not other tricks or patterns? We rapidly discovered an even number multiplied by an even number was always even. The 2, 4, 6 and 8 tables had to end in some combination of 2-4-6-8-0 which we found repeated mid-grid after 10, 20, 30 and 40 in the 2, 4, 6 and 8 tables respectively. Pretty cool, Scott thought.
What other patterns could we see such as whether the multiple would be odd or even? Odd multiples we discovered were few in number. Why? Because an EVEN number times ANY number (ODD or EVEN) is even. An odd multiple results ONLY when an ODD number multiplies another ODD. Thus, we arrived at one of the Great Truths of multiplication:
Even x Even = EVEN
Even x Odd = EVEN
Odd x Even = EVEN
Odd x Odd = ODD
Each time Scott filled in a grid for a new table, I had him fill in other tables he had learned. Rather than learning each table in isolation, he learned each in context of the others. With new tables, he could predict whether the multiple would be odd or even. Each pattern or "trick" boosted his confidence. Scott learned by doing.
Like many children, Scott was a visual learner. My method based on "dazzling patterns, grids and tricks," helped him deduce patterns, integrate the concept of multiplication and actually made multiplication fun. Designed for Grades 2 and 3, this workbook is also suitable for children with special learning needs. Your child will learn the multiplication tables and develop critical thinking skills.
Teach Your Child the Multiplication Tables, Fun, Fast and Easy, with Dazzling Patterns, Grids and Tricks will instill in your child a love of numbers and confidence in math.
Realms of Gold: The Colorful Writers of San Francisco 1850-1950 review from reviewthebook.com. Reviewed on 12/14/2011 by ReviewTheBook.com Member Jan Stone
Author: George Rathmell
Realms of Gold, The Colorful Writers of San Francisco, 1850-1950, has its own particular cachet, which author George Rathmell likens to San Francisco during this incredibly important literary period. This is a book for readers who love to immerse themselves in their chosen topic. If that happens to be the evolution of writers from 1850-1950 coming in and out of San Francisco, you’ve found gold, and it doesn’t disappoint as the Gold Rush around that time did for thousands we’re told about.
The decade produced an incredible group of writers, and the period is made all the more interesting, telling and meaningful as Rathmell presents it in context to the time. Darwin’s The Origins of the Species and Marx and Engels The Communist Manifesto had rattled the senses of self in Europe and was on its way to the United States, colliding with the incredible writers and experiences that came out of the “Bohemian Club.” Rathmell doesn’t even miss that title and its irony.
As definitive as their writings are the lives and acquaintances of Sam Clemens, Rudyard Kipling and so many others. The arc of Robert Louis Stevenson’s experiences are no less enthralling than his writing. Jack London’s rejection slip pile grew and who knows what would have happened and been written had he not met up with George Sterling. A walk through Chinatown into St. Mary’s church and through Quincy Alley unearths moments that allow readers to appreciate “The Bohemian Club” and the many writers more than is imaginable without these lives in context.
After reading Realms of Gold I can honestly say I will look for other books and authors who do such an important service to literature by using research and story-telling to define the times that produce such amazing writers.
Reviewthebook.com is looking for book reviewers and there are several Infinity Publishing titles that are available. Check out the list and then click on the book title to link over to reviewthebook.com to get your copy. Click on the author's name to buy the book directly. Here is what is currently available. First come first served.
Tim Sommer (Author)
4 Review copies left!
ISBN: 0-7414-4981-1 ©2008
Book Size: 5.5'' x 8.5'' , 264 pages
Category/Subject: SPORTS & RECREATION / Baseball / General
Few little boys have a chance to realize their dream of playing professional baseball. Fewer yet ever experience the thrill of wearing their own custom fitted uniform in a major league spring training camp. “Beating About the Bushes” allows the reader to ride the emotional wave of my eight year career starting with the realization at age 12, I was the “big fish in the small pond”.
Tim Sommer beat long odds when he signed a professional baseball contract to play for the Baltimore Orioles organization. Norwalk, Ohio did not have a high school baseball team and there were few scouts covering the rural areas he played in during the summer. His 8 year career as a player and 2 years as a scout provided him with a broad overview of professional baseball. After retiring, he kept active as a pitching instructor for local youth in Elmira, NY.
Vince DaCosta (Author)
4 Review copies left!
ISBN: 0-7414-5480-7 ©2009
Book Size: 5.5'' x 8.5'' , 113 pages
Category/Subject: SELF-HELP /
Motivational & Inspirational Start a new day in your life with the Building Blocks that produce happiness, peace and true wealth. Transform your world with a Winning Attitude, and attract the people and situations that ensure Success. Learn about the power of Belief, and how to program for Success with new beliefs. Find your life's Purpose and experience the energy of a focused intention. Understand the mystery of Consciousness and the Ocean of Intelligence in which we live. Prepare yourself for the Ultimate Experience, which is just the beginning of an endless day. Learn how to live a victorious life.
Vince DaCosta is an Author, Professional Speaker and Corporate Trainer. He is a specialist in Commnication and Leadership techniques and has spent 30 years teaching and training employees and managers.
Daniel J. Gansle (Author)
4 Review copies left!
ISBN: 0-7414-5695-8 ©2010
Book Size: 5.5'' x 8.5'' , 273 pages
Category/Subject: RELIGION / General
Does the eerily precise Mayan calendar prophesy doomsday on December 21, 2012, or does it predict a glorious new age of raised consciousness? Does a hidden monument in Mexico finally put to rest what the Maya knew? 2012: Day of Reckoning takes readers on a hair-raising journey to unlock the mystery behind the lost prophecy of the ancient Maya. From galactic alignment to pole shift to Planet X/Nibiru and a starling prediction of time travel and The Singularity, 2012: Day of Reckoning elucidates the Mayan prophecy with commentary from top Maya scholars and leading voices in the movement.
Daniel J. Gansle is an independent researcher, freelance journalist, technical writer, and the author of several books elucidating modern prophetic thought including 2012: Day of Reckoning, Rapture Redux, and Your World, Your Future, & Bible Prophecy. He has spoken on the topic of prophecy extensively at book signing events, study groups, meetings, and on The History Channel’s Nostradamus Effect ("Satan's Army," aired November 11, 2009 and "The Rapture," aired December 16, 2009). Mr. Gansle holds a University degree in Cultural Anthropology with a concentration in Mesoamerican studies. He currently resides in Dallas, Texas.
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Before you complete the application form, please read the Reviewer Guidelines. (They) only accept serious reviewers that are willing to go the extra mile to read the book and post reviews to at least ten of our approved websites. This is not a site where you can just get free books for your reading pleasure and not botter to submit a review. If you flake out on (them), you'll be responsible for paying for the books directly to the author or publisher.
by Tim Rice
Let's talk a moment on website traffic. You develop a website and get it hosted. You now have the “Welcome Mat” out for visitors. You have made the first move toward getting your message out to the people who will buy your book and read your message.
So, how come no one comes by for a visit? You have pretty pictures and important things to share. So when does the world come to your proverbial doorstep? What more can you do to reach the people who will purchase your book? That is what you want after all.
The answer starts with a term you may have heard, SEO or “Search Engine Optimization”. SEO is a fancy term for some fairly simple concepts. SEO deals with Keywords, Content and Linking on your website. Your website has to be found. Search Engines like Google and Yahoo do the work of finding you. Using Keywords, Content and Linking, Search Engines rank you in something referred to as Natural Listings. Natural Listings are the site links returned to you when you search with yahoo, Google or some other search engine. So what do you do for Keywords, Content and Linking?
“Keywords” are hidden in the code. Keywords are those fantastic little words we type into a search engine like yahoo. Hidden in the code of most websites on the internet are a few keywords that the website owner wants their site to be found by. A Keyword can be the title of your book, the genre, your name, the main character’s name. A Keyword can also be a phrase such as Underwater Fire Fighting, Frisbee Athletics or any other 2-3 word statements. So a single word or a phrase will work. When you are designing a new website or updating your old one, create a list of keywords that will make it easier find your site. These should be given to the website designer so they can add them to the website’s code.
The next option is rather easy. This is one where we will take advantage of the Search Engine. A Search Engine also views your website content. If you use a phrase or word multiple times that word or phrase will become another type of keyword. The title of your book will most likely be mentioned several times. The genre may be mentioned. So how do you take advantage of the Search Engine reviewing your website content? The answer is simple. Write content that discussed the book, the main character, the genre, or the message of the book. Don’t skimp on the content. Don’t over fluff it either. You don’t want to annoy the readers. Take the time to write something that sells this wonderful work you wrote and expands a bit more than just a short synopsis. You aren’t being billed by the word. The internet hasn’t figured out how to do that yet! So write something the uses keywords and phrases that relate to your book. Special note here, do not make your pages into images only. Text converted into an image is not read by search engines.
Another element to consider is links to and from your site. The quickest links are to your Facebook page, Twitter or other social media. Always, Always and did I say Always, link to your Facebook page, Twitter or blog. Linking to and from social media has two values. One is for SEO purposes the other is that it makes it easy for your friends and blog followers to find your website. Another bit here is that you should link to relevant sites and have those same sites link back to you. Links should go both ways! Contact the webmaster of the site you want to link with and ask them to link back to you. If your book is on cooking with Peanut Butter you should try to get Peanut Butter makers to link to you. Remember that Search Engines rank you higher in their natural listings when you have links.
Alright let’s close this with a simple recap in English
To get more traffic on your website:
Create a list of keywords (and phrases) to be included in the code of your website. Give them to your web design people.
Develop good content that highlights terms and phrase you want to be found by. Search Engines will be checking for these.
Link to your Facebook, Twitter and other social media. Post your website link in those same accounts. Don’t forget to link to relevant websites and get them to link back.
With these changes to the “Welcome Mat” your website will steadily begin to see more people knocking at your door.
Tim Rice is an Author Advocate at Infinity Publishing.
Image courtesy of Sachin Ghodke.
by Beth Kallman Werner
Learn, Live and Breath these Tips for Simple, Savvy Book Selling
In Part 1 of this article we discussed the first two points to successful book pitching:
1) The four Ps of marketing, and
2) The four keys to successful pitching
In this second part of the article, we are discussing #3) The four pitch lengths for a comprehensive book promotion strategy.
You can develop a pitch for almost any situation when you approach the pitch-crafting task in 4 stages. These will serve you well when you have an unexpected opportunity to discuss your book:
1) Plane pitch – Imagine you have an hour on a plane next to a big time media reporter or book store buyer. You can’t waste his/her time, and you don’t want to be a nuisance. Do you have a mini-proposal in your mind at all times, to be ready on the spot for this kind of opportunity?
When you are pitching, remember that you are not just sharing your thoughts about your book – this is not a casual or emotional conversation. It’s fine and in fact wonderful to be passionate, but you don’t want to come across as just another author yammering about your book. Remember that you are selling, which means thinking through the eyes and ears of your customer; how to get their attention and turn it into a possibility.
It’s important to consider your listener and what will be most compelling to him or her. Think about the four Ps of marketing listed in Part 1 of this article: Product, Position, Pricing, Promotion. Show that you understand publishing, you’ve done your homework, you know your target audience, you have a clear vision of why/how your book is unique, why the genre or topic theme of your book holds serious potential right now, plus how you will develop and expand your brand platform for healthy sales performance.
This is a tall order, but what if you have an hour on a plane next to the person who can make your dreams come true? Craft this pitch, and you will always have the big picture proposal ready in your mind. Then you can break that down into other versions, so you are ready at any moment. Even if you never get to share it on a plane, the exercise will change your mindset from an author into a publisher.
2) Cocktail party pitch – You are at a reception and someone asks politely about your book. You need an answer that shares key highlights without droning on, being rude or annoying. When you describe the top features of your book in less than 2 minutes, people are more likely to be curious and want more. Remember to consider each audience over your own favorite parts of the book. If you are speaking with a group of middle aged, professional women you will pitch differently than if you are speaking with a group of your son or nephew’s friends. Keep a link to purchase your book in Bookmarks on your phone. If/when you are ANYWHERE and someone is curious about your book, just ask for their email and forward them the link to buy it. Make it easy for them without ever being pushy.
3) Elevator pitch – this is a common phrase that most people know. Imagine you have 30-45 seconds (from lobby to penthouse), on an elevator with a powerful literary agent or Charlie Rose-type host. What are the top 2-3 selling points of your book that would make him/her pay attention, remember you and your book, and want to speak with you again? Remember to consider the four Ps of marketing and the four key points to any successful pitch (Part 1). When you prepare and study each pitch in advance, you will never be caught off guard. After some time and practice, you will be selling without even trying, sometimes without even noticing!
4) Train Pitch – Imagine you are on a train, approaching the station where you must get off to be on time for an important appointment. You suddenly realize that the person next to you is a big shot media producer with a leading prime-time program about books. In one sentence, how do you summarize the essence of your book and why people will be better off after reading it than they were before? You must impress him/her with THE ONE THING that is most unique and appealing about your book. What is it? That is your hook. That is your train pitch.
Note: ALWAYS carry business cards, bookmarks and/or postcards within easy reach, to give to anyone who might have interest in your book. Include your name, book title, website or blog site URL, contact phone # and email, Twitter name, etc.
When you have these 4 pitches (plane, cocktail party, elevator and train) prepared and fresh in your mind at all times, you will never miss an opportunity. With portable, eye-catching, branded cards, if/when you have to jump off a train at the next stop, you will always have an easy way for that media producer, book buyer, etc. to reach you.
Networking is the gateway to new opportunities and increased sales. Don’t miss out – be prepared at all times
Beth Kallman Werner is Founder and President of Author Connections, LLC. The Author Connections mission is to showcase talents and titles that deserve to shine. Services include: A2Z Editing and Proofreading, Custom Book Marketing Plans™ (CBMP), and Book2Look widgets, for innovative digital promotion and increased sales. www.authorconnections.com
Image courtesy of Mateusz Piatkowski.
The Bloody Words Mystery Conference, Canada’s largest and longest-running conference bringing together mystery authors and readers, is pleased to announce that our new Canadian literary award: The Bloody Words Light Mystery Award (aka the Bony Blithe) “for books that make us smile” is now open to submissions. This annual award, which includes a $1000 cash prize plus a trophy, is for books published in the previous calendar year.
The winner of the 2012 inaugural Bony Blithe award was Gloria Ferris for Cheat the Hangman (Imajin Books). The finalists were: Janet Bolin, Dire Threads(Berkley Prime Crime), Alan Bradley, A Red Herring without Mustard (Doubleday Canada), Mary Jane Maffini, A Busy Woman’s Guide to Murder (Berkley Prime Crime, and Phyllis Smallman, Champagne for Buzzards (McArthur & Company).
We’d like to invite Infinity Publishing authors to submit books to this new award. Click here for submission guidelines Books for the 2013 award must have been published in 2012 and may be submitted at any time up to December 14, 2012.
The shortlist will be released at the end of March 2013, with the winners being announced at the Bony Blithe Gala Reception in Toronto in late May or early June 2013.
by Sherrie Wilkolaski
Are you on the verge of publishing and not sure what format you should publish in OR if you should consider publishing an eBook vs. print vs. audio? Let me help you out. You want to say, “YES!” to publishing an eBook version of your title. Of course you do want to offer your book in print and audio, but still so many authors are asking me about eBook publishing and if they should take the plunge.
Publishing Print, eBooks and audio simultaneously.
There is no reason to hold off on publishing your book as an eBook. You need your final print file before you can convert your book to an ePub, so just do it all at once. You can have your eBook published and ready to release soon after your print book hits the virtual book stands. While your eBook is being converted, you can have your audio book in production as well.
eBooks are very inexpensive to publish and distribute.
More and more people are buying eBooks so take the time to make the investment. Infinity Publishing can get your book out to the world from $199-$349. It’s cheap and increases your opportunity to reach more readers. Reaching more potential readers helps to sell more books. There are many readers who prefer eBooks and won’t even consider a print option and this number is growing every day.
Is your book in print and NOT in electronic format?
If you’re an author who is already published in print and you haven’t made the decision to expand your reach to eBooks, let today be your day to take charge of your publishing destiny.
eBooks are no longer the future of publishing, they are now. Contact an Infinity Publishing Author Advocate to take your step into the future of eBooks...
Click here to take an eBook Poll.
Image courtesy of Claudia Gabriela Marques Vieria.