Announce the release of your book, reach your audience, and build positive word of mouth by sending out Advance Reading Copies (ARC) to reviewers and columnists before it is available to the public.
Put your book directly into the hands of the media to create pre-release buzz in anticipation of your book being available for sale. Publishing a book gives you a platform for sharing your unique perspective to experts, columnists, journalists and your readers.
Prior to receiving your proof copies from Infinity, you will have the option of purchasing our Advance Reading Copies program for $275 (For color books additional charges may apply). When you receive your proof copies, you will also receive:
- 24 books with “ADVANCE READING COPY” boldly printed across the front and back covers
- 24 book mailers
- 24 mailing labels with Infinity’s return address and “Requested Advance Reading Copy” printed on the label
- 24 announcement cards explaining this complimentary ARC is provided by prior correspondence with the author
These 24 ARC’s do not count as your first order so you may still take advantage of the 50% discount the first time you order your newly published books!
While your book is moving through production, you have time to contact book reviewers and promoters offering them an ARC. If you’re the author of a non-fiction special interest niche book, contact the top experts in that specialized field of interest – they’ll often mention your book as a fresh insight into the topic and perhaps write an endorsing blurb you can use when promoting your book. Novelists can use ARC’s to send to reading circles that are known for their interest in the author’s genre.
You don’t have to send all 24 copies out – you can give ARC’s to your family and friends to help get the buzz about your book. ARC’s are an excellent way to start the word-of-mouth promotion of your book.
Keep in mind that the ARC’s are the same as your proof copies, complete with any goofs and errors that still must be corrected. Your close circle of friends reading an ARC will provide more sets of eyes helping to identify those small imperfections that need to be corrected before your book is approved by you and released for sale. Fear not – the professionals receiving your ARC’s know they’re reading a book that’s in the final stages of completion – not perfect, but very close to perfection.
Did you order and send out ARCs to potential reviewers? Share your experience with us.
Image courtesy of arinas74
By Karen Hodges Miller
The other day I had a writing deadline. I wrote a lead. Deleted it. Wrote another. Deleted it. Played some solitaire. Checked my email. Wrote a third lead. Deleted it. Got a snack. Wrote a fourth lead. I was suffering from that dread disease, Writer’s Block. If you haven’t experienced Writer’s Block, you just haven’t been writing long enough. Believe me, it will happen to you.
The symptoms of Writer’s Block are easy to identify. You sit at your computer and nothing happens. Unlike the day or week before when words flowed easily from your mind to the computer screen, now there is nothing. If you do manage to write a few sentences they aren’t good. They don’t express your thoughts or ideas, the grammar is terrible, the structure is poor. There is no grace or creativity in your words. If the first symptoms persists for more than an hour or two you move to the second stage of the disease. You begin to doubt yourself. Why did you ever think you could write in the first place? Obviously your talent has gone, fled to the far reaches of the atmosphere. You are sure it will never return.
Yes, the symptoms of Writer’s Block are obvious. But what is the cure? Well, just like falling off a horse, the best cure for Writer’s Block is to get back up and try again. Of course, that is not as easy as it sounds. Some writers have allowed the disease to last for years.
The best cure for Writer’s Block is a deadline. I had to get that article I mentioned done because an editor was waiting impatiently for it. If I didn’t get it finished, not only did I not get paid, I was letting someone down.
Set A Deadline. If you don’t have a deadline imposed by someone else, give yourself a deadline. Tell yourself that by a certain time you will have written a certain number of words. Then, even if you are not happy with those words, don’t erase them. Let it go and come back to the work in a day or two. You may find that what you have written doesn’t look so bad after you’ve slept on it. It may just need some fine tuning to reach your usual creative standard.
Do Some Research. Sometimes the problem is that you don’t have enough information. You may be missing a small piece of information, or you may need to spend some time researching your topic before you can write about it. This problem goes for fiction as well as nonfiction. Good fiction is based on knowledge. Your “research” may just take a different form. You may need to think more about your characters, flesh them out in your head, find out more about a setting or spend some time outlining your plot.
Check the Internet. Look at what other authors have said about your topic. Seeing how someone else has started a similar article may give you an idea how to write your own.
Walk Away. Take a break from your work and do something else for awhile. Just make sure you have written at least a few sentences so that you will have something to start on when you return to the work. Set a time to start on the piece again. Mark it on your calendar. Remember, the only real cure for Writer’s Block is to keep on writing.
While over 80% of Americans say they want to write a book, most never will. Karen Hodges Miller offers her 25-plus years of experience as writer, editor and publisher to entrepreneurial authors who want to realize that dream. She holds a variety of workshops and seminars each year on book writing, publishing and marketing. Karen’s experience as a freelance business reporter gives her a fresh outlook on the creative world of writers and the practical world of business owners. As founder of Open Door PublicationsSM LLC Karen has helped dozens of authors bring their own ideas to market; the company published almost two dozen books since 2006. Karen began authoring her own series of books for authors in 2010. “Finish Your Book! A Time Management Guide for Writers” is a practical and inspirational guide for the busy writer who must find time to write while juggling a business and personal life. “Sell Your Book, Think Outside the Bookstore,” to be published in April 2011, includes over 100 practical, specific tips for book marketing along with interviews with a variety of nationally-known publishing and marketing experts. Learn more about Karen at www.OpenDoorPublications.com
Image courtesy of Marzie
by Sherrie Wilkolaski
Do you have a garage filled with books that you haven't sold yet? Renting a warehouse space to keep up with the backlog? If you're not going to take the time to properly and easily market your book, what are you going to do with all of your extra books? Here are some interesting ideas that will put the usefulness back in your book title.
1. Sick of those water rings on your coffee table? Use your book as a coaster.
2. Tired of that door creaking open? Your book would make a fantastic doorstop.
3. Bookshelf looking empty? Fill it up! You will look well-read.
4. Feeling the fall chill? Look no further to build a warm fire.
5. Need holiday gift ideas? Stick your book under the tree!
We can get serious, Infinity authors! If you take the time to market your books, you will see the sucesses roll; book sales, radio interviews, reviews...you name it! If you're really looking for ideas for what to do with your stash of titles, check out this list.
1. Send books out for review.
2. Donate to the local library.
3. Offer copies to a local book club.
4. Host a giveaway.
5. Plan a donation-only book signing.
What are YOU doing with your extra books? Share your fun or serious idea ideas with us in the comments below.
Image courtesy of Cieleke
by Brittany Lavin
Nothing is more effective for promoting a book than hearing about the book directly from the author. Without a doubt, it’s the author saying a few words pitching the merits of his or her book that will motivate consumers to order their book. Generating interest in the book is the entire focus of every promotional effort—the goal is to produce the buzz that persuades the buyer to purchase the author’s book.
For decades authors trekked to bookstores throughout the land to talk up their books with folks attending these in store presentations, however, in recent years there are fewer bookstores hosting author book signings and the attendance at these events has dropped drastically with the increasing popularity of the Internet. Every month more folks were discovering the ease of accessing and benefitting from the various offerings, opportunities, and informative features found on the far reaching digital web supporting and encouraging social networking.
Folks long accustom to communicating via letters, handwritten notes, and phone calls carried by miles of wire, are now suddenly zapped into a lightening flash speed of communicating with the ability of reach out and thoughtfully touch people almost anywhere in the world with a smart-phone call or through typed words in emails, instant-messages, and brief twitters or tweaks. And then came blogs—blogs where the reflective thoughts posted by bloggers hang accessible forever in the vastness of cyber-space.
Authors promoting their books were some of the first individuals to benefit from publishing book dedicated websites and posting an array of content on their blogs. Their informative content provided exposure to visitors and readers to buzz to others about their book content. Thankfully, the technologists then found a way to deliver the voice and vision of individuals via easy to produce videos recorded with digital cameras included as a feature of their smart phone or captured by the laptop computer’s build-in video cam. Soon individually produced and distributed videos were popping up like spring mushrooms all across the web.
Never in the long history of book publishing, have individual authors been graced with free and open access through a public portal to reach beyond the pages of their books and connect directly with people interested in knowing more about the authors and their books.
Infinity would like all of our authors to have this opportunity to promote their books
You, the author, need to take the first step by creating a book video to benefit from this marvelous promotional opportunity.
Here are a few basic steps for making it happen:
1. Prepare an outline of what you want to mention in your video. Some folks like to have a script, but the last thing you want to do is to come off looking like you are reading something word-for-word. You’re the author and you need to project a high degree of ease and comfort when you talk about your book.
2. Practice your presentation in front of a mirror so you’re able to deliver your message in 1-3 minutes—if you go longer than 5 minutes you’ll lose their attention. Smile and be natural, you want to try to have the demeanor of meeting an old friend who just asked you about your book and you only have a few minutes to talk with them.
3. The keywords are “talk with them”—don’t get all uppity and start talking down to them. This is a sure turnoff, so be sure to come from a place of talking “with” rather than “to” them.
4. Dress for comfort by selecting a shirt, blouse, or sweater that’s fashionable and is in keeping with what you normally wear in public. You’ll be striving for a head-and-shoulder shot that features your face—keep the background simple and uncluttered so viewers are focused on what you are saying and not trying to figure out what’s going on in the surroundings.
5. This is a solo performance, so don’t include spouses, cute kids or lovable pets—you are the spotlighted star.
6. Be sure your closing includes where viewers can order your book and the briefest URL to your book dedicated website. You want them to visit your website to read more about you and your book.
7. By producing your own video in the comfort of your home you have the ability of redoing your video to smooth out any glitches and misspoken words.
8. Variety increases attention and the reach of your videos, so vary the thrust of your future video content while keeping the primary focus on your book, for example:
A. First and foremost talk about your book—this is the topic you’re most familiar with so always lead with what you know best and benefits you the most.
B. Create a video to promote attendance at a future event you will be participating in with your book—be sure to include where and when with contact info for folks interested in meeting you in person.
C. Talk about your publishing experience with Infinity Publishing—be specific with regards to mentioning any unique features we provided that directly benefited the publication and distribution of your book, or simply say a few words about your experience with us.
D. Reader reviewers are great when posted on your book dedicated website, but you can increase their impact by making a video that includes what others have said about your book.
8. Submit your book videos to Infinity Publishing and we’ll post them on Infinity’s blog and other video outlets—exposure is the name of the game and the more exposure for your book is all the better for increasing book sales. Your book dedicated website and Facebook are great places for you to post links to all of your book promotion videos.
Invest some of your time reviewing book videos created by other authors and make notes about what aspects worked well that can be incorporated into your presentation, and also learn from what came across as things you want to avoid doing. With a bit of ongoing research and carefully planning your approach, your finished results will be more effective and you’ll reach a larger audience with your book video.
Perhaps the most important recommendations are to keep your book video simple and stay focused on the primary information you are conveying to every viewer clicking on to see and hear what you have to say about your book.
A group of Infinity authors will be meeting for a book signing event at the King of Prussia Mall on Saturday, December 17th.
"The Art of the Written Word" event will be hosted at "Nestology", located in The Court of King of Prussia Mall. The store is owned by new Infinity author Caroline Ludovici, whose book "The Obsidian Mask" is due for release the week of the event.
Many of our local authors will also be in attendance to sign and present their books. They include:
Zeni Earnest, a resident of Phialdelphia, PA, will present her book The Clear Secret and A Cup of Coffee & A Blueberry Muffin .
Jane Hamilton, The Caregiver's Guide to Self Care: Help For Your Caregiving Journey .
Timothy Hedrick will present both his books: A Fulfilled Life and A Collection of Thoughts .
Jennifer Monahan, whose travels have taken her to forty-four of the fifty United States, will be signing her book An American in Oz: Discovering the Island Continent of Australia.
Kevin Rebbe, Mr. Stinkas and the Little Cheese Shop.
Laura Rudacille, of York, PA, will be signing her 3 books: Here's The Thing... , Saltwater Cowboy , and Invisible Woman .
James Strait, Déjà vu All Over Again .
S.A. Williams, who was named to Who’s Who in the World, 2001 and 2003, will sign and present her book Anna's Secret Legacy.
The event will be held from 1pm to 6pm. Wine and cheese will also be offered and the event is open to the public.
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By: Penny C. Sansevieri
Most of us meander into a bookstore, maybe grabbing a latte from the nearby coffee vendor and saunter up and down the aisles looking for our desired title. Bookstores are great and I’ve always said if I were ever to get locked in a store overnight, let it be a bookstore (preferably one with a handy Starbucks inside). But bookstores are so much more than that.
For the savvy author, a bookstore is a great way to not only get to know your market, but to research your competition and get a better understanding of the sales space. This is one of the best and least expensive ways to do your market research. Making your bookstore your research laboratory is a fantastic way to position yourself for success, regardless of how you are published.
Know Your Market
First off, if you’ve written a book for which there is no market (read: there are no books that cater to this audience), you may have a problem. Unless you are already a brand, meaning that you’re a published author with a significant following, it’s unlikely that you will be able to create such momentum for a yet unserved market that a publisher will consider you. If it hasn’t been written there is likely a reason why. Now there are always exceptions of course, my other book: Red Hot Internet Publicity is not a title that I would have published in 1976, mostly because there was no Internet back then. So yes, new markets are developing all the time but it’s key to wait till those markets emerge, otherwise you’re selling to an audience that doesn’t exist. This also goes to creating a new genre for your book. You should fit into an existing genre and find the best one for your market. This is also key since sometimes books can straddle different markets. A change in title can take your book for women wanting to succeed in business and move it from the business category into self-help and/or spirituality. Be clear on where your book belongs. Remember a confused mind won’t make a choice, so if you confuse your reader, you’re likely to lose a sale.
Who Else is Sharing Your Shelf Space?
Understanding what your market is and who else is sharing your shelf space is key. What are their books like and have you read them? This is all part of your market research: know your competition and know who shares your space. It is not just important to know other competing titles; this is key for marketing and media positioning. Also, you should take note of all other recent titles in your category and go visit their websites. If you’re really eager to watch your competition you could also get Google Alerts on their name or book title to see how much traction they are getting. I will usually do this for any major author in my market as well as all of their book titles. Not only can you keep an eye on their hit rate, but these sites and media targets could be good for you as well.
Every Book Tells a Story
Each book in your genre will tell you a little something about the author and publisher. Now I’m not talking about the contents of the book itself, I’m talking about things like the cover, book jacket, book size (both dimensions and page count), as well as endorsements, back cover copy, etc. Getting bookstore shelf space isn’t easy. Generally bookstores won’t keep books on their shelves that aren’t selling, so getting to know books that are doing well in stores can really benefit your title as well. Learning from books that are out there is a great way to position yourself for success.
Books that make it into and onto a shelf in a bookstore need to “look” the part. Yes, your book may be the best out there but if it doesn’t meet the needs of the genre, it simply won’t get put on a shelf. In order to play in the publishing sandbox you must play by the rules. While it’s nice to be a maverick and to hear stories about authors who “bent the rules” and claimed success, if you read the backstory to any success, you’ll find that following the rules and playing to the market is key to success. There are 1,500 books published each day. Yes, you want to stand out but you also want to look the part.
Here’s a checklist to get you started in your bookstore research. You’ll want to expand on this as you find more titles or more ideas to research. I suggest for example adding in URL’s from the book jacket so you can research the author’s website, etc.
- What genre does your book fall into?
- Is there a sub-genre and if so, what is it? (for example, my books fall into reference/writing, writing being the sub-genre)
- List the top five titles and authors in that market:
- Key points each book has in common? (for example, all cookbooks you noted had nutritional analysis on each page)
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour, which strategically works with social networking sites, blogs, micro-blogs, ezines, video sites, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. To learn more about Penny’s books or her promotional services, you can visit her website athttp://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: email@example.com Copyright © 2010 Penny C. Sansevieri
by Penny C. Sansevieri
Let's face it, regardless of the odds we authors still want to get into bookstores. But if you've been having a hard time with this, take heart. It's getting harder and harder to get into stores, but not impossible. We're going to look at some of the possibilities here.
First, it's important to understand the pressure stores are under right now. With the increased focus on publishers to get their authors out there, bookstores are being given most of their marching orders by their corporate office. Bookstore shelf space is bought and paid for by theNew Yorkpublishers, making getting on the shelves or display racks a bit tricky - if not impossible. So here's a game plan for those of you trying to survive outside of the traditional market.
1. Get to know your local store: I know this might sound obvious, but you’d be surprised how many authors don’t really know the people in their local store. The thing is, if you know them, they know you. Then, when you’re ready to promote your book they might be more open to having you in their store if you have taken the time to get to know them.
2. Events: One way to get into a bookstore is by doing an event. Sometimes when you do an event the store may stock the book before and after you've done your program. Start to follow the types of events they do at the store. Get an events calendar or get on their email list. You’ll start to see trends emerge. For example, they might have an independent author night you could participate in. Also be cautious for big releases, like the recent Stephenie Meyer events many stores had planned. If you are trying to capture the attention of a store when they’re in the middle of a major book launch, you’re likely to be ignored.
a) Book signings are boring, offer to do an event instead. Events are a draw, book signings aren’t unless you’re a celebrity. Plan to do a talk, educate, entertain, or enlighten. This will be a more attractive pitch to the bookstore and will draw more people to your talk.
b) Get to know the local authors in your area and then offer to plan events for them. Here’s how this works: Bookstores are inundated with local authors asking for a time slot, but what if you went to the bookstore manager and said that you’d be willing to coordinate a once a month event featuring all the local authors? The bookstore could just refer all local independently published authors to you, you could coordinate this - and guess what? Not only are you helping the store, but guess who’s getting a monthly showcase in their store? You. You can do this with more than one store if you have the time, but keep in mind that with cutbacks often one store manager will oversee a few locations so you might only have to go through one person.
c) If they won’t let you coordinate a monthly event, suggest that they have an Independent author night if they haven’t already started this. If they have an Independent author night you should definitely participate, it’s a great way to gain exposure, not to mention network with some local people.
3. Distribution: Making sure that the bookstore can actually acquire the book is often the first step in getting stocked. Bookstores generally tap into two databases for stocking: Baker & Taylor and Ingram. If you're listed there, bookstores can order the book, though a listing in those databases doesn't usually prompt stocking because these are not distributors, they are wholesalers. There's a big difference. Distributors such as IPG, Perseus, and Midpoint actively push the book into the bookstores, or try to sell copies into the stores during their sales push. Wholesalers don't do this, so if you can get a distributor for your book, great! This could really help your in-store success.
4. Local marketing: don't forget any marketing you do locally, whether it's speaking in venues outside of the bookstores, television, radio, or print. All of this can drive traffic into the bookstores. Market locally and when you do, let the stores know you're going to have a feature or appearance so they can stock the book, if they want to. It's always a great idea to get to know the managers or buyers for your local stores so you can alert them to media or an event you're doing. This not only keeps you and your book on their radar screen, but it's a nice courtesy to offer them. Most managers are stretched pretty thin and appreciate the buying tip, whenever they can get it. Even if they choose not to stock your book the first or second time, keep alerting them to your promotion. Eventually they just might.
5. Know your Geography: Let’s say you live inNew York, but your book is more suited to theMidwest market... Why keep pushing in an area that's already inundated with authors and books and events? Why not push it to a market that’s more appropriate for your topic? By doing this you will not only open up channels you might not have considered, but you'll likely do better in sales. When you do this, you should plan to coordinate some marketing around it so folks in that local area are aware that your book is there.
6. Buy a book: Don’t just wander the store trying to make friends: shop there. Support your local stores regardless of whether they are a chain or independent. You’d be surprised what a difference this makes when you’re trying to get to know the folks who could book you for an event or stock the book on their shelves.
7. Funnel your buyers: Try as best you can to funnel everyone to one store to purchase your book. If you’re having a tough time getting shelf space (and aren’t we all?), funneling folks to one store might prompt that store to keep a few copies of your book on hand. Whenever you do local speaking or media, let them know by name and address where they can get your book. Stores have been known to take in books that they’re getting lots of requests for, regardless of how they are published. If you’re sending people to one store - instead of fragmenting them to a bunch of different ones - you could start building an ongoing interest in reorders, and sometimes all it takes is one store to stock it before the neighboring stores will follow suit.
Getting into bookstores isn’t impossible, but it does require a dash of creativity. Keep in mind that if bookstores still aren’t receptive after you’ve tried the tips in this article then maybe you’re sitting in a tight market. Areas likeLos Angeles,New YorkandChicagomight be tough areas to get noticed, because these are often the first stops traditional publishers seek when planning author tours and getting stocked on the shelves. If you’re near those areas, try looking outside of the city for alternatives that are often overlooked byNew York. If that doesn’t work for you, then consider non-bookstore shelf space and events. If you're not sure how to do this, check out my other article on events outside of the normal bookstore market, http://huff.to/cx05E2.
Over the years we’ve planned events for our authors in all sorts of non-bookstore venues such as: video stores, electronics stores, gyms and even grocery stores. If events are your focus, keep an open mind and remember: often the biggest piece of getting your book into a bookstore is the relationship you build with them.
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, micro-blogs, ezines, video sites, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:firstname.lastname@example.org Copyright ã 2010 Penny C. Sansevieri
The internet has created a virtual reality where things are not always as they appear to be. Infinity author Gordon DePottie oncedid an internet search by his pseudonym, Gordon Barr, to see what would pop up on the googled-web. Much to his surprise, he found his Infinity published novels, The Ghost Platoon and Death Lost Death Found, listed on several website virtual book-stores, such as: alibris.com, BUY.com, and TEXTBOOKX.com. What was most disturbing was that the virtual bookstores showed several copies of his books, both new and used, available for sale on the internet at deeply discounted prices. This was especially alarming to Gordon since his monthly royalty statements from Infinity Publishing didn’t reflect these wholesale orders for his books.
The reason for this accounting difference is because many online bookstore sites never actually purchase any of the books they show in their virtual inventory which shows how many copies of a book are available for their customers to purchase. What happens is when they receive an order for a book they have listed on their site, they place an order for a single copy of the book from Ingram, and then Lightning Source prints the book. It’s then shipped to the online bookstore, and they, in turn, send it to the customer. The customer pays the online bookstore, the bookstore pays Ingram, Ingram pays Lightning Source, Lightning Source pays Infinity Publishing for the right to produce the book, and then we pay the royalty on the selling price of the book to the author.
Many of the online bookstores only have a virtual inventory of books which greatly reduces their overhead. Their lack of a significant capital investment in an on-shelf inventory allows them to offer titles at dis-counted prices. The bulk of their listed inventory is virtually available from Ingram and produced by Lightning Source when a customer orders the book.
The used books they offer for sale aren’t really used; in fact, they’re often new books that have been discounted a dollar or so as another inducement to entice the customer to order – like free shipping on all orders over a certain dollar amount. This is a variation of what is known in retail marketing as a “loss-leader.”
These virtual inventories differ greatly from Infinity’s on-shelf inventory that we maintain for all of our titles using our unique Just-in-Time book publishing system to replenish the stock as needed. We literally have printed books on the shelves at our West Conshohocken facility ready to ship out within 24 to 48 hours from when an order is received. We regularly ship to the major online bookstores such as Amazon.com and Barnes & Noble’s bn.com.
We have no way of controlling when or if an author’s book is added to any of these online bookstores. Infinity authors are encouraged to direct customers to our official online bookstore at www.buybooksontheweb.com. Most orders are shipped directly to customers the same business day the order is received and authors earn the greatest percentage of royalties on these direct retail sales placed through our online bookstore.
by Denise Thomas
I decided to pre-sell enough books to pay my expenses, so I could start making a profit sooner. I needed to sell 100 books to cover the set up fee, cost of books, giveaway books, envelopes, and postage.
I began with my Christmas list. I knew that my friends and family were eagerly anticipating my first book, but the truth was that with so many in other states, I wasn’t in regular communication with many of them. They wouldn’t know when the book was ready for sale.
I started with a Valentine’s Day special. I wrote a letter and offered to pay the postage on any book ordered before February 14th. (This saved each mailed order the $3.50 I charge for postage and handling and encouraged them to buy immediately.) Naturally, I offered to autograph the books, too.
I couldn’t believe the response!
I confess, I felt awkward trying to sell to my friends and family. What I discovered, however, is that they really wanted to be part of my success and were glad to buy one or more copies and encourage their friends to buy, too. They also thought it was cool to know a published author personally.
Yes, I easily made my goal, but the best part was receiving so many notes of encouragement with the checks. I felt humbled, loved, and energized to sell even more books.
By the time the book was ready, some were ready to buy more. I published my first book without debt, and I had a head start getting the word out.
I’d like to thank my family and friends for making my dreams come true!
Denis’ Thomas is the author of Newly Wed and Newly Cooking (published by Infinity), a guidance counselor, a local DJ and a freelance writer, visit her website at: www.denisthomas.com.
Do you want to sell more books??? Brian Jud’s title, Beyond the Bookstore, is a Publishers Weekly book that shows authors how to sell their books to the vast non-bookstore markets. These markets are more profitable for the author because these specialized booksellers order books directly from Infinity and not from Ingram. Mr. Jud’s book describes hundreds of ways to find and contact prospective buyers for fiction and non-fiction titles who will order from Infinity.
Beyond the Bookstore will help you discover the names of buyers who could be looking for books just like yours—and they’ll order directly from Infinity. You will learn simple hints for successfully contacting prospects, and how to save hours and hours of doing endless research looking for them.
Beyond the Bookstore can help you increase sales and profits. Also included in this special deal is The Marketing Planning CD-ROMTM. This has a customizable marketing timeline to help you get all your projects done on time and in the right sequence. It also provides you with templates of easy-to-use formulas for controlling your expenses. This simple tool will help you to measure the cost-effectiveness of your marketing efforts and make your investment of time more fruitful.
According to Dan Poynter, author of The Self-Publishing Manual, Beyond the Bookstore is “outstanding and very insightful.” John Kremer, author, 1001 Ways to Market Your Books says, “If you want to sell outside the bookstore market, read this book now.” And as John F. Harnish, Infinity’s Special Project Director, says, it “effectively describes new ways to successfully sell Infinity titles to blossoming non-bookstore markets."