Infinity Publishing's blog covers all areas of independent publishing including self-publishing, book marketing, print-on-demand, eBooks, distribution, and more!

Infinity's Blog for Authors and Writers

10 Creative Blogging Topics: What Should Authors Write About?

Posted by Arthur Gutch on Tue, Mar 03, 2015 @ 06:47 PM

It's almost expected for writers to have blogs these days, just to keep in touch with their readers and to enhance their book marketing impact. After a while, though, almost every writer's blog starts to sound like everyone else's. How to write. How to master self publishing. The perils of Amazon or best editing software. Writing about writing is great if you only want to entice other writers. If you want to gather readers together, though, you've got to get a little more creative in your subject matter. Here are 10 ways to take your blog in a different direction: 

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Tips For Keeping An Organized Book Portfolio To Keep Sales Alive!

Posted by Arthur Gutch on Thu, Feb 26, 2015 @ 04:53 PM

Your book is published, it's been out for about a year and now that the initial PR push has passed, you might be wondering, "now what?" Now that you've finally built your confidence up enough to publish a book and get yourself out there to promote it, don't let the seeming end to your debut party really be the end. An organized portfolio is key to book marketing and will help keep your presence and book sales alive. 

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Joomag: Creative Book Marketing with Custom Magazines

Posted by Arthur Gutch on Tue, Feb 24, 2015 @ 01:05 PM

Marketing your book can seem like an endless round of Facebook posts, Tweets, blogs, and online ads. There's a more creative way to give your book catalog publicity, though, and you can even have fun doing it. It's called Joomag, and it's a way to create interactive magazines on any topic you like, for free. Unlike static paper magazines, your Joomag can include video, audio, links to galleries, and other interactive features.The uses for these magazines is almost endless, and can be tied in with any genre. 

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4 Retro Tips: Low Tech Book Marketing That Works

Posted by Arthur Gutch on Thu, Feb 19, 2015 @ 02:45 PM

Most book marketing today is digital, involving online ads, newsletters, social media, and websites. Whether you're traditionally published or going the indie route, you're going to have to take on almost all of the marketing tasks on your book catalog, and the digital route may not be enough. The more ways you can get the word out when self publishing, the more people will buy your book. You sit at the keyboard all day while you write; why not use some retro techniques and practice guerilla marketing to spread the word. 

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Medium: A More Personal Book Marketing Approach

Posted by Arthur Gutch on Tue, Feb 17, 2015 @ 10:43 AM

The first piece of book marketing most writers do is to create a website or blog to keep in touch with their readers. It's logical, because the object of any marketing plan is to spread the word about your books to people who might become your fans. Get the information in front of more eyes, and your sales numbers are bound to rise. The problem with this plan is that not everyone is a web designer. Even the simplest of web designs have to be designed, built, and maintained, usually at some cost to the writer. What if you could do what you like to do, which is write, and skip all the technical stuff related to owning a website? Take a look at Medium. 

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Quick Tips for Authors on How to Build a Fan Base with Instagram Using Audio

Posted by Arthur Gutch on Fri, Feb 13, 2015 @ 12:01 PM

We know how excited authors are to finally hit the publish button. Next comes the somewhat scary task of book marketing, getting it out there to the masses. For an audio-book author, this may seem an even more complex challenge because your book is recorded- you're telling the story, but let's face it, people love to connect visually. In comes Instagram, the visual story-telling social media tool we've observed has over 300 million active monthly users as of December 2014! From character development to quick videos to daily photos and even giveaways, you can get on your fans' radar to create a lasting visual impression that makes them buy! 

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Steller Stories: Social Site for Authors to Share Mini-Stories & Excerpts

Posted by Arthur Gutch on Tue, Feb 10, 2015 @ 03:38 PM

Steller Stories, an iOS app that is now accessible on your desktop is a highly stylized application created by former Google and Microsoft experts to help users share stories about anything and everything you can imagine. It should come as no surprise that book authors of all types are catching on to the app's popularity. An easy to tool to use, authors can "extend" their story to new audiences while forming yet another tool to add to the author marketing portfolio. 

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6 Indie Author Errors And How to Avoid Them

Posted by Arthur Gutch on Fri, Feb 06, 2015 @ 06:00 PM

Sorry for the delay in the blog...50 inches of snow can do that. Onward. For most indie authors, the goal is to not only deliver a quality book but to also make money. While it's certainly possible for successful indie authors to make a lot of money on a print book, ebook, or even an audio book, there are many who try and fail. Often, the reasons for that failure fall into on or more of these categories:

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5 Attributes That separate Top Indie Authors From The Pack

Posted by Arthur Gutch on Tue, Feb 03, 2015 @ 05:43 PM

Successful indie authors have traits that set them apart from others. With the ease of self publishing today, anyone can be an author, but that doesn't mean those people will see any kind of real success. To get to the next level and actually make even part of a living in indie publishing, authors should assess what they bring to the table and see if they have the following ingredients:

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7 Effective Ways to Pre-Market Your Next Book

Posted by Arthur Gutch on Thu, Jan 29, 2015 @ 04:30 PM

The early bird gets the worm. It is an old proverb that you might think has no application in the world of book publishing. You would be wrong. Pre marketing your upcoming self published book is a little like offering an aperitif to delight the intellectual palate. If book marketing is a mystery to you, however, pre marketing probably seems impossible. Wrong again – consider the seven best ways to get the word out about your next book. 

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