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Infinity's Blog for Authors and Writers

Building Your Author Platform: A Book Marketing Essential

Posted by Arthur Gutch on Thu, Aug 25, 2016 @ 01:17 PM

While you may never have ever given it a thought, your author platform can make or break your publishing career, whether you want to traditionally publish your books or go the self publishing route. It's a relatively new concept, but one that's becoming increasingly more important for every author. Buyers, agents and editors look at every potential author's platform before deciding whether to engage them, and an author's platform can mean the difference between having a large indie fan following and having no fans at all. So what's all the fuss about an author platform? 

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5 New & Useful Apps for Authors + 1 Really Fun One

Posted by Arthur Gutch on Sat, Aug 20, 2016 @ 05:45 PM

Developers are constantly creating new apps, and many of them are a great help to authors. Every little bit of edge you can grab can mean one more page written, or more bit of book marketing done. In a long game like creating a writing career, every little bit helps, and having the right app can give your days the added push you need. Here are five of the most useful new ones to come out this year, plus one that's just simply fun for authors to use. 

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9 Topics Authors Should Think About Before Quitting the Day Job?

Posted by Arthur Gutch on Wed, Aug 17, 2016 @ 11:43 AM

For many authors, quitting their day job and supporting themselves through their book writing is a tempting dream. No more boss, all the time in the world to write and the ability to set your own schedule sound like the ideal way to live. Full-time authors know this isn't quite the case, but there are real benefits to being able to work exclusively on your own projects. Before you decide to take the plunge, here are some of the more important topics you should consider. 

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7 Writing and Book Marketing Tips from Chicken Soup's Jack Canfield

Posted by Arthur Gutch on Sat, Aug 13, 2016 @ 10:00 AM

Jack Canfield has taken one small book of heartwarming stories and turned it into a multi-million dollar industry, the Chicken Soup for the Soul series. Canfield collaborates with dozens of authors to publish his books, and is always eager to help a new author break into the business. Here are his seven key strategies for writing and publishing a non-fiction book. 

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5 Book Marketing Tricks Using InstaFreebie

Posted by Arthur Gutch on Tue, Aug 09, 2016 @ 01:48 PM

Imagine a website that allows you to give out free promotional material such as free chapters or whole books, all without you having to waste time emailing each individual reader. InstaFreebie gives you just that freedom, allowing you to give out your work as an incentive simply by passing on a code to interested parties. InstaFreebie can be one of the most useful marketing tools an author can have. Used right, the variety of ways to market using the site means it can take the place of two or more other promotions tools. It's not just a way to give out free books to your friends and family. Some of the most effective book marketing campaigns use instaFreebie as the basis for their success. 

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How to Build Your Book Creation Team - Do You Have to Do it All?

Posted by Arthur Gutch on Thu, Aug 04, 2016 @ 12:01 PM

No author creates their book completely alone. At the very least, you need an editor and help creating your book cover before you even think about publishing your work. While this is the era of self-publishing, learning to do every task needed takes up valuable time you could use to write your next book. When it comes to deciding how to use your time, it only makes sense to do what brings in the most return. For everything else, it's better financial policy to hire an expert, someone who does each task as a full time job. Not only will it get done in a fraction of the time, because there won't be any learning curve, you'll end up with a better product because of the professional input. 

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5 Tips to Writing a Best-Selling Fiction Book Description

Posted by Arthur Gutch on Sun, Jul 31, 2016 @ 11:59 AM

Call it a blurb or a book description, those short paragraphs on your sales page are the second most important sales items you have. Only the book cover is more important when it comes to grabbing a reader's attention. Your fiction book description has to hook a reader in and make them eager to find out more, all in about 150 words. It's a tall order, but following some basic rules can keep you going in the right direction.

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4 New Game-Changing Book Marketing Tools

Posted by Arthur Gutch on Thu, Jul 28, 2016 @ 10:00 AM

Most experts say that the best marketing task you can do is to write your next book. Unfortunately, authors today have to divide their time up between writing, marketing, website design, and many other tasks designed to get their books published and into readers' hands. The best book marketing plans reach a lot of readers but don't take a lot of time. These book four marketing tools do just that. 

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Robert Heinlein's Top 5 Rules for Authors

Posted by Arthur Gutch on Fri, Jul 22, 2016 @ 03:09 PM

Robert Heinlein's career began during what is known as the golden age of science fiction. While this meant lots of voracious readers with a big appetite for MORE, it happened during the Great Depression. This meant that magazines couldn't pay much per word, so Heinlein and his colleagues needed to get more work done in less time. He didn't have the luxury of carefully choosing each and every golden word that went into his books. He did the work, did it well, and moved on to the next piece. 

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How to Create a Fiction or Non-fiction Reader Magnet with Free Books

Posted by Arthur Gutch on Mon, Jul 18, 2016 @ 04:06 PM

Selling more books by giving away books for free might not sound like a smart policy, but it's the best way to start a solid career as a constantly-selling author. The key to continuous book sales is finding a group of loyal readers, and that means an email list so you can keep in touch with them. No one's going to give you their email address without reason; you have to give them an incentive. That's where a lead magnet comes in. Fiction or non-fiction author -- it makes no difference. A lead magnet can boost your sales, no matter what you write. 

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