Infinity Publishing's blog covers all areas of independent publishing including self-publishing, book marketing, print-on-demand, eBooks, distribution, and more!

Infinity's Blog for Authors and Writers

The 8-Question Quiz That Predicts Writing Career Success

Posted by Arthur Gutch on Tue, Nov 24, 2015 @ 10:00 AM

Many people grow up wanting to be an author, but how many people know what it takes to actually have a writing career? Ask yourself these eight questions to see if you have what it takes to make it as a successful book author. 

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3 Top Social Media Scheduling Tools for Authors

Posted by Arthur Gutch on Tue, Nov 17, 2015 @ 02:30 PM

Automate your book in the indie publishing world to stay noticed 

Is your book's blog tour about to be over and you've been considering how you will continue to capture your target's eye through author marketing? Springing for public relations in the self publishing world can be quite pricey, but it may be easier than you think to stay on everyone's mind. Choose our top tested automated social media tools and make it look like you have a professional public relations firm standing behind you all the way.  

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Top 10 Reasons Your Book Should Be an Online Course

Posted by Arthur Gutch on Thu, Nov 12, 2015 @ 03:27 PM

If you keep abreast of publishing trends, you know that online courses are all the rage. Non-fiction authors have a huge incentive to enter this attractive market. Why? You already performed most of the work to develop your course when you wrote your books. And a rapidly growing ecosystem of service providers makes online courses a viable format for independent authors. Here are the top reasons to join the growing group of authors who've expanded into creating online courses around their non-fiction books. 

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How to Use the Four Rooms Approach to Story Telling and Book Marketing

Posted by Arthur Gutch on Tue, Nov 10, 2015 @ 01:00 PM

Telling a story in chronological order can easily dull your reader's interest resulting in them not making it past the 3rd chapter. You can keep it fun for readers with the "Four rooms" approach by dividing stories into four parts, then every few chapters, bringing them together to take the story out with a bang. Readers will always be reading "just one more chapter" before being able to put the book down. 

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3 Easy Steps to an Online Book Release Party

Posted by Arthur Gutch on Tue, Nov 03, 2015 @ 03:30 PM

Plan an online book release party 

Whether you're a newbie author or a seasoned writer, you know that ebook and indie publishing can be expensive, making a physical book tour out of reach for many. Expenses don't have to keep you from having a successful online, digital campaign though! Along with planning your digital book tour across websites and blogs, plan a book launch party online via podcast or via Google Hangouts to get your fans engaged and excited! 


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How To Get Your Writing Edge Back Through Interviews

Posted by Arthur Gutch on Fri, Oct 30, 2015 @ 03:38 PM

Suffering from writer's block? Try interviewing yourself 

Self publishing an ebook or audiobook but your mind is full of white space? Writers block can be an unnerving experience that many writers are familiar with. Not to worry, re-igniting your creative edge simply requires the seemingly unconventional in some cases. Consider what it takes to interview  someone- you seek originality and uniqueness. To spark the depth of detail your creative writing longs for, harness the power of query. 

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Great Ideas for the 12 Days of Author Christmas

Posted by Arthur Gutch on Wed, Oct 28, 2015 @ 01:47 PM

The holidays are coming, along with thousands of book-buying customers for your work. Now is the best time to break out your creative book marketing ideas to touch base with more readers. Here are 12 holiday-themed book promotion ideas for celebrating the season while catching more readers' eyes. 

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5 Critical Elements in Author Branding

Posted by Arthur Gutch on Wed, Oct 21, 2015 @ 05:20 PM

What is a brand? At its simplest, a brand is an image that evokes a response in consumers. When it comes to authors and their brands, it's the ability to convey the essence of your books to readers at a glance. When you see a book by Stephen King, J.D.Robb, or James Patterson, you know exactly what you're going to get inside. You might read the book description to find out the details, but you already know that you want to buy it, based on what you know about these authors. You may never reach this level of fame as an author, but your brand can entice thousands of readers to buy any future books you write. Readers are comforted by knowing the book they buy is one they'll enjoy. Buying an favorite author's books is the most common way of doing this. Give your readers the opportunity to get to know your brand using these five critical elements for solidifying your brand. 

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5 Things Authors Can Learn From The Martian

Posted by Arthur Gutch on Thu, Oct 15, 2015 @ 03:56 PM

The Martian, a movie based on the book of the same name by Andy Weir, is the story of an astronaut who gets stranded alone on Mars. Part of a science expedition, he has the habitat his team lived in, along with their month's worth of supplies. Using his scientific ingenuity, he makes his supplies last for over a year, staying alive until he can be rescued. Besides being fantastic entertainment, The Martian teaches many lessons that authors can take away from the theater. Here are five of them. 

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The Author's Guide to Instagram Book Marketing

Posted by Arthur Gutch on Tue, Oct 13, 2015 @ 10:12 AM

When authors hear the advice "show, don't tell," they don't often take it literally. But that's exactly what Instagram is designed to do. This social media site is growing faster than any other, especially with younger demographics. Posting on Instagram is blazing fast -- all you have to do is snap a photo and give it a caption. The secret is in what photos you show and what you write about them, but you can use the site for valuable marketing efforts you can't get anywhere else. 

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