It's the traditional view of an author, revered for countless years: a small bookstore, a pile of books, and the author reading a passage to rapt fans. Small bookstores love to schedule authors to read and sign their books. It increases sales and helps to form a sense of community within their customer base. Unfortunately, small bookstores are operating in a challenging environment, leaving online sales a larger part of the book buying experience.Read More
Infinity's Blog for Authors and Writers
As little as ten years ago, the only legitimate way to publish a book and realize sales across the country was to go through the big New York publishers. Writers would either get an agent to shill for them or submit their manuscripts themselves, adding to the infamous "slush pile."Gems were found in this pile and occasionally polished into bestseller diamonds, but like finding a gem while strolling by a stream, it was a rare occasion. The vast majority of books never saw a reader's bookshelf, because the public's access to new writing was vetted by that limited number of agents and editors who controlled what was published and what never saw the light of day.
Whether you're traditionally published or an indie writer, you're going to have to do the bulk of the marketing to sell your book. Most writers do the majority of their marketing on social media sites, but the almost-universal popularity of smart phones and tablets has created a new marketing technique: the app.
Apps are growing so quickly as marketing devices that companies have created new sites for writers and other business owners. They offer simple drag-and-drop designs for total novices to create great looking apps to advertise their goods and services.
“A bird doesn’t sing because it has an answer, it sings because it has a song.”
– Maya Angelou
When Maya Angelo died one of our team wrote the piece below. Unfortunately it was lost and never made it to this page. I recently found it, and thought now might be a good time for a change in content, still timely, maybe more timely as we seek to understand and relate to the tumultuous world around us.
In 1969, Mayo Angelou told the world she understood why a caged bird sang. Angelou had a reputation as a storyteller already, but the idea of penning and publishing an autobiography seemed premature. She was only 40 years old when Random House editor Robert Loomis dared her to write the book. If she had proven anything in her 40 years, however, it was that she didn’t walk away from a challenge.
It's said that the more senses we engage during an experience, the better hold it will have on our memory. Up until now, eBooks have only involved our sense of sight, but a new service called Booktrack has changed all that.
Booktrack allows writers and self-published authors to add a subtle layer of sound to their written words, adding to their readers' experience much like the soundtrack to a movie enhances your viewing pleasure. The service is relatively new, and can give authors a unique book marketing tool that will set their work apart from their competition's.Read More
Finishing a manuscript is only the first step in the long process of being a successful author. Books written as a hobby almost always die a quiet death, so if you want to be a successful self-published author you'll have to treat writing as the business that it is.
Today's writers are artists, businesspeople, marketers, and organizational geniuses. A modern writer worries about word count, but also has to be concerned with the day-to-day details any other business owner deals with.Read More
It's always exciting to watch the coming attractions before a movie, and finding out what films are coming up that you want to see, use the same power to promote your book!
As a self published author you can create powerful buzz and excitement by creating video trailers for your books. The internet is a visual medium, and savvy writers are taking advantage of that by creating slideshows set to music and even short films, all to advertise their newest books. It doesn't take a Hollywood producer to create a book trailer; you probably have the equipment already installed in your computer.Today it's also possible to find a great freelance resource or your publsiher may provide book marketing services that fit the bill.Read More
It's the rare writer today who doesn't have at least some contact with other writers online -- through Facebook groups, subject matter forums, or dedicated category organizations. Places where writers gather online, from tiny five-member Facebook groups to the Romance Writers of America, all have the same basic goal: to encourage writers and help them to improve their writing. These can be more or less effective, depending on your participation, but there's still something to be said for meeting other writers in the flesh. If your online friends are the only ones seeing your work, maybe it's time to find the advantages in a real world writers group.Read More
We all learned in kindergarten that sharing is caring, but when it comes to writing, sharing your work can be downright scary! The decision to share your work depends on a lot of different factors, and the sharing itself can take many forms.
The Writing Group
Joining a writing group can be a great way to create community with fellow writers and also receive feedback on your work. Writing groups can devolve quickly however, so be sure to set some clear ground rules around respect and honesty to ensure that everyone is getting truly constructive criticism.Read More
Can audio books help you create music for your readers' ears?
It's clear that audiobooks are a powerful force that writers would be remiss to overlook, but there may be a hidden benefit to including audiobooks in your overall publishing strategy, a benefit that will ultimately improve your writing craft at every stage. Can audio help you make music for your readers ears?
Writing for the page is an art, sure, but what about writing for the ear?
Reading your work out loud has long been touted as a way to catch typos, missing or extra words, or simply notice the passages that may drag on a bit too long. It can be easy to feel like you're catching every mistake when you read silently to yourself, red pen in hand, but writing experts suggest that there's plenty that the ear will catch that the eye simply won't.