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Infinity's Blog for Authors and Writers

How to Think Like a Publisher To Achieve Market Success

Posted by Arthur Gutch on Tue, Nov 18, 2014 @ 09:00 AM

Since the beginning of the printed word, only one thing has been keeping authors from seeing their name on the cover of a book – finding a publisher willing to take a chance on them. Self publishing opens up new avenues for writers looking for that breakthrough to acheive success, but it comes at a cost. To be successful in your role as a self published author, you must learn to think less like a creative artist and more like a business or marketing professional.

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4 Lessons For Authors From NaNoWriMo to Use All Year Long

Posted by Arthur Gutch on Thu, Nov 13, 2014 @ 10:00 AM

Every November writers around the world go through an unusual rite of passage -- NaNoWriMo. Short for National Novel Writing Month, this event (known as NaNo to those who experience it) pits person against machine, daring writers to complete a 50,000 word short novel in one single month. Those who finish that word count by midnight on November 30 are said to have "won" NaNo, although it's a moral victory at best, as you only win a certificate to print out and bragging rights. It takes some great tactics to win NaNo, but they're habits and techniques writers can use just as much during the rest of the year. 

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Tips For Introverted Self Published Authors To Make How-To Books Shine

Posted by Arthur Gutch on Tue, Nov 11, 2014 @ 10:05 AM

For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for commerce and information is also an amazing machine you can control without leaving the comfort and safety of your favorite chair. Below a few simple ideas that can be applied by anyone looking to remain remote and in control!

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Topics: book marketing, book promotion

5 Ways for Self Published Authors to Earn Multiple Streams of Income

Posted by Arthur Gutch on Thu, Nov 06, 2014 @ 11:05 AM

In the business world it's known as double-dipping: getting two or more streams of income from one source of work. Authors, especially those who write  nonfiction books, have similar opportunities after their books have been published. Yes, the best thing you can do is to start writing your next book, but in the meantime why not take advantage of the knowledge you've gained researching your earlier work?

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Topics: book marketing, self publishing, author marketing tool,

Bookarma: New Author Marketing Tool that Pays Forward

Posted by Arthur Gutch on Tue, Nov 04, 2014 @ 02:18 PM

Social media is one of the most important parts of any author's marketing campaign, but it's limited to the contacts that already exist in that author's circle. Unless your friends share your post or repin your pin, no one else is going to see it. This cuts down on the potential number of readers who might see your book. What if you could have dozens of other authors share your book within their social networks? Your reach would multiply, getting your work in front of hundreds of different readers who have never heard of you before. That's the concept behind Bookarma, a new site for social media sharing for authors.

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Topics: crowdsourcing, author marketing tool,

15 Gifts Writers and Authors Need on Their Holiday Lists

Posted by Arthur Gutch on Fri, Oct 31, 2014 @ 09:00 AM

It's never too early to start hinting to your loved ones about holiday gift giving. Writers need love, too, and gifts that further your career show how much your family and friends support your efforts. The range of writerly gifts runs the gamut from almost free to major credit card overhaul, so there's something on this list for people in any price range. If your writer's group is planning a gift exchange this holiday season, check this list before buying some random generic gift. Whether they're for friends or for yourself, holiday gifts are always more appreciated when they're used every day. 

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Topics: gifts for authors, Gifts for writers

Sharing Your Words: 5 Places to Give Book Readings

Posted by Arthur Gutch on Tue, Oct 28, 2014 @ 01:26 PM

It's the traditional view of an author, revered for countless years: a small bookstore, a pile of books, and the author reading a passage to rapt fans. Small bookstores love to schedule authors to read and sign their books. It increases sales and helps to form a sense of community within their customer base. Unfortunately, small bookstores are operating in a challenging environment, leaving online sales a larger part of the book buying experience. 

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Topics: book readings

Are Pitches and Agents Obsolete? Is Self Publishing Here to Stay?

Posted by Arthur Gutch on Thu, Oct 23, 2014 @ 04:41 PM

As little as ten years ago, the only legitimate way to publish a book and realize sales across the country was to go through the big New York publishers. Writers would either get an agent to shill for them or submit their manuscripts themselves, adding to the infamous "slush pile." 

Gems were found in this pile and occasionally polished into bestseller diamonds, but like finding a gem while strolling by a stream, it was a rare occasion. The vast majority of books never saw a reader's bookshelf, because the public's access to new writing was vetted by that limited number of agents and editors who controlled what was published and what never saw the light of day.
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Topics: book agents, self publishing, independent publishers

3 Tips On Mobile Apps for Self-Published Authors

Posted by Arthur Gutch on Tue, Oct 21, 2014 @ 09:20 AM

Whether you're traditionally published or an indie writer, you're going to have to do the bulk of the marketing to sell your book. Most writers do the majority of their marketing on social media sites, but the almost-universal popularity of smart phones and tablets has created a new marketing technique: the app. 

Apps are growing so quickly as marketing devices that companies have created new sites for writers and other business owners. They offer simple drag-and-drop designs for total novices to create great looking apps to advertise their goods and services.

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Topics: social networking, book marketing, self publishing, mobile apps

4 Thoughts From Maya Angelou About Writing

Posted by Arthur Gutch on Thu, Oct 16, 2014 @ 08:30 AM

“A bird doesn’t sing because it has an answer, it sings because it has a song.”
– Maya Angelou

When Maya Angelo died one of our team wrote the piece below. Unfortunately it was lost and never made it to this page. I recently found it, and thought now might be a good time for a change in content, still timely, maybe more timely as we seek to understand and relate to the tumultuous world around us.

In 1969, Mayo Angelou told the world she understood why a caged bird sang. Angelou had a reputation as a storyteller already, but the idea of penning and publishing an autobiography seemed premature. She was only 40 years old when Random House editor Robert Loomis dared her to write the book. If she had proven anything in her 40 years, however, it was that she didn’t walk away from a challenge.

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Topics: writing tools, writing process, writing tips

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