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Infinity's Blog for Authors and Writers

You Said What? How to Use Controversy to Promote Your Non-fiction Book

Posted by Arthur Gutch on Tue, May 26, 2015 @ 02:04 PM

The best way to develop a strong fan base for your non-fiction books is to become well-known in your niche. Given a choice, readers will always buy a non-fiction book written by someone they know and respect, or have at least heard about. But how do you go from being a complete unknown to becoming the go-to person for your book topic? Controversy! 

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Author Dilemma: How to Finish Your Darn Book

Posted by Arthur Gutch on Thu, May 21, 2015 @ 03:32 PM

Almost every authors's got one: that manuscript that just won't end, that you can't make yourself finish, no matter what. For whatever reason, it's been sitting in your drawer or on your hard drive for a year or more, and you just can't seem to make any progress. You've got a terminal case of writer's block with this book and can't get rid of it. Instead of wasting space and emotional energy on this project, settle it once and for all. Stop telling yourself you're going to to finish it one day and get working on the damn book. Enough is enough, and you don't have time to waste on a project that goes nowhere. Get this done. 

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myWriteClub: A Fun Way to Increase Your Writing Productivity

Posted by Arthur Gutch on Tue, May 19, 2015 @ 05:51 PM

Even the greatest author or writer world has problems with productivity. After all, why do you think articles and books on author tips or breaking through writers block are so popular? Any tool that works is s good tool, and myWriteClub is a great one. This site allows you to write in their word processor using the Pomodoro Technique (25 minute sprints with 5 minute breaks) and race with other writers around the world. The fun competition will spur on your writing, and the short 25-minute chunks of time are a tiny commitment to make in your day. Use the site regularly and you can increase your productivity dramatically.

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List Building Basics for Authors - with MailChimp

Posted by Arthur Gutch on Thu, May 14, 2015 @ 04:48 PM

Followers and readers are a vital part of getting your book marketing off the ground. Once you find those readers and followers, though, you have to keep them engaged and interested in what you're offering. It is imperative that you not waste a moment in creating a method to capture e-mail and other information you can use to market yourself and your book in the future. 

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How to Grow Your Non-Fiction Sales Through Niche Media

Posted by Arthur Gutch on Tue, May 12, 2015 @ 01:20 PM

Fiction writers have dozens of places on which to market their books: book review sites, email newsletter blasts, and even genre clubs that promote fiction reads among themselves. Non-fiction writers can have the same results. The number of sites that take relevant non-fiction content is substantive, yet non-fiction writers do have to be a little more creative when it comes to their book marketing plans. 

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3 Solid Ideas for Children's Book Marketing

Posted by Arthur Gutch on Thu, May 07, 2015 @ 01:09 PM

You wouldn’t write a book for a child using the same tone and style as one for an adult, so why market it the same way? There will be some similarities, sure, but your audience sees things at a whole different level – literally. At the same time, you have to find a way to appeal to the big person with the money, too.

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10 Great Books About Writing for Authors

Posted by Arthur Gutch on Tue, May 05, 2015 @ 03:42 PM

Everyone has their favorites, but some books aimed toward teaching the art and craft of writing are pure classics. These books belong on every writer's shelf or eBook reader, and should be reread at least once a year, if not sooner. Some of them are inspirational, while others teach nuts and bolts. All of them, though, will make you a better writer for having read them.

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3 Creative Techniques for Finding Your Next Novel Plot

Posted by Arthur Gutch on Fri, May 01, 2015 @ 10:55 AM

"Where do you come up with your ideas?" Writers hear this question all the time. Readers are constantly amazed at the way authors can create entire worlds every time they sit down to write a new novel, but the truth is that sometimes it's a difficult process. Unless  you've got a whole book series mapped out like J K Rowling did with the Harry Potter series, you'll probably end up scrabbling for a book idea once in a while. Here are three different ways to stir the contents of your brain to come up with a creative new story idea. 

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13 Tips for Authors to Take Social Media to the Next Step

Posted by Arthur Gutch on Tue, Apr 28, 2015 @ 02:30 PM

Whether you love working on your social media presence or you think it's a huge waste of time, the fact is as a busy author or writer you probably don't have enough of a showing on any of your sites to make a really big impact on your sales. Every time you reach another reader with any of your social media accounts, you're increasing the chances of that reader buying one of your eBooks or print books. It's book marketing at the most retail level: one on one contact. The best part is that you can affect your social media standing for free, just by spending tiny chunks of time on your accounts. These ideas each take about ten minutes or less, but they can make a huge difference in how visible you are to your chosen readership. 

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How to Use Amazon to Choose Your Non-Fiction Title

Posted by Arthur Gutch on Fri, Apr 24, 2015 @ 12:07 PM

When it comes to selling your non-fiction titles, it's all about discoverability. Basically, what it means is that the easier it is for your readers to find your book, the more your book will sell. Sadly, the quality of your prose really doesn't matter much, as long as you've done a solid writing job. Non-fiction buyers are mostly looking to answer a question or solve a problem, so the first book they find that fills that need it usually the one they buy. Luckily, Amazon gives you the tools to put your print or eBook in front of more eyes than you ever dreamed of. 

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