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8 Ways to Hook Readers With the First Sentence

Posted by Arthur Gutch on Tue, Jun 19, 2018 @ 11:32 AM

It's called the hook: that sparkling first sentence that grabs your reader and convinces her that she HAS to keep reading your book. Authors have been known to spend hours trying to create the perfect hook for their book, often longer than the rest of the first paragraph took to write. Great hooks don't guarantee bestseller status, but very few books reach that level without one. Only you know what hook goes best with your story, but there are some definite tricks you can use to help pull one out of the air when you're stuck. 

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Topics: writing tips

Margaret Atwood's Tips for Authors

Posted by Arthur Gutch on Thu, Jun 14, 2018 @ 04:11 PM

Margaret Atwood began her literary life as a poet, but it's as a novelist who wrote fiction with strong social commentary that she's become world-famous. Her book The Handmaid's Tale was made into a movie in 1990 and is currently in its second season as a hit series on Hulu. Atwood is a traditionalist when it comes to writing, but has always been kind enough to give advice to budding authors who are trying to break into the business. 

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Topics: writing tips

Words on the Road: 5 Tools for Writing Without a Laptop

Posted by Arthur Gutch on Wed, Jun 06, 2018 @ 10:43 AM

Being a freelance author gives you freedom to work wherever you are. Why limit yourself to spots that can support your laptop? Sometimes it's nice to just hit the road and work wherever you land, without carrying a lot of gear. Here are five different tools that allow you to write your books away from home without needing to carry a messenger bag full of equipment. 

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Topics: writing on the road

5 Tips on How to Save Money on the Editing Process

Posted by Arthur Gutch on Tue, May 22, 2018 @ 11:55 AM

Some new authors think they can't afford to hire an editor. They think they can publish their book just like it is, and maybe work on editing in the next edition. The truth is, you can't afford not to! Your first books are the first time millions of readers will get to know you. Do you want your first impression to be of an author who doesn't know basic grammar rules, or one who doesn't care enough to fix typos? No matter how careful or diligent you are, a second or third pair of eyes is always better when it comes to polishing your book. That doesn't mean you have to drop a fortune on editing services. Here are five things you can do to cut down on your professional editing costs. 

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6 Tips on Starting a Local Writing Group

Posted by Arthur Gutch on Mon, May 14, 2018 @ 02:30 PM

Joining a local writing group is one sure-fire way to up your author game, but what if you don't have one in your community? This is a unique opportunity to create a writing group that's perfect for your needs. The members of a writing group can be cheerleaders, critique partners, motivational speakers and sources of great book marketing information. They'll help to improve your book and advance your author game like no other organization you can join. Start your own writer's group in your community to help yourself and other local authors get to the next level in their writing careers. 

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Topics: writing group

10 Rules for Writing from Elmore Leonard

Posted by Arthur Gutch on Mon, May 07, 2018 @ 11:03 AM

Elmore Leonard, the prolific detective fiction series author, was never shy about telling other authors what he thought of the writing profession. Here are some of his to-the-point tips for writing great novels. 

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Amazon Now Out of Author Services -  Leaves Void!

Posted by Arthur Gutch on Wed, May 02, 2018 @ 04:26 PM

Amazon's CreateSpace publishing arm no longer offers author services such as book design, professional editing, and book marketing. For those authors who relied on Amazon for all aspects of their book publishing career, this means having to scramble to find service providers for these crucial tasks. According to a spokesperson from Amazon, 

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4 Top Book Marketing & Sales Performance Signals

Posted by Arthur Gutch on Thu, Apr 26, 2018 @ 02:29 PM

Marketing your book, which every author has to do, is a matter of constantly changing things to improve sales. The only way you can know what to change is to research and discover data that shows what's working and what isn't. One of the most significant data points is your book's sales. The current sales rank, along with the way customers are finding your book, can influence future sales in a surprising number of ways. To find information about this that you can really use, you'll need to research three different performance signals, three ways to measure the sales of your book.

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Discoverability: How Readers Find Your Books

Posted by Arthur Gutch on Mon, Apr 16, 2018 @ 03:32 PM

The first step in getting book sales on Amazon is to make it easier for readers to find them. This concept has birthed an entirely new name: discoverability. Amazon has given authors tools and techniques that make this more simple, for those who know their secrets. The key is all in the way Amazon's search engine works. Tap into this algorithm and you'll be able to tweak your book listings to make your books come up in more book searches, giving a larger number of readers the chance to like and buy your books. 

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Topics: keywords

Why Keywords are Critically Important to Increase Book Sales

Posted by Arthur Gutch on Tue, Apr 10, 2018 @ 05:11 PM

When asked about the key details that help to sell more books, book marketing experts will always mention the book cover and the description. While they're crucial in converting a curious book seeker into a buyer, they don't touch on how readers find your books in the first place. Before a customer can make a decision about your books she has to find them in the huge virtual bookstore that makes up Amazon. In almost every instance, she'll do that using Amazon's search engine, and that's where keywords come in.

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Topics: keywords

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