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Infinity's Blog for Authors and Writers

10 Reasons to Go to a Writer's Conference This Year

Posted by Arthur Gutch on Thu, Mar 26, 2015 @ 04:18 PM

If you're just starting out, or if you're not a full-time writer, you might look at a writer's conference as an expensive gathering of the upper reaches of authordom. You couldn't be more wrong. Writer's conferences are fun gatherings for bestselling authors or self published authors and great stepping stones for beginners to move farther on their path to selling more books. They're not just about meeting authors and having them sign their books. That's probably the item you'll spend the smallest amount of time doing. On the other hand, going to the right writer's conference can improve your writing career in multiple ways: 

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How an Author Q&A Can Energize Your Book Marketing

Posted by Arthur Gutch on Tue, Mar 24, 2015 @ 12:03 PM

There is more to being a successful author than just writing a book. If it were that easy, everyone would be sitting with the ladies on The View telling their success story. No, being an author is a lot like being a parent. You must nurture your product through book marketing.

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10 Top Websites Authors Don't Even Know They Need

Posted by Arthur Gutch on Wed, Mar 18, 2015 @ 02:30 PM

Savvy writers are always learning, checking blogs, taking webinars, and otherwise improving their craft. No one is perfect, but great writers take the time to get better every time they sit down at the keyboard, before they even think about publishing a book. Sometimes a great website will help you along on your path to greatness, and sometimes you never know you'll need the site until it appears on your horizon. These sites may be off your daily radar, but they'll improve your writing life immeasurably. 

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Does Your Blog have Book Potential?

Posted by Arthur Gutch on Thu, Mar 12, 2015 @ 06:00 PM

Is your blog book material or just Internet fodder? You might not think the individual posts of your blog add up to a book, but this is a growing trend in publishing. Mashable offers a list of some famous blogs that did well as books like Ben Huh’s “Fail Nation” and Pamela Slim’s “Escape from Cubicle Nation.”

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3 Tips On How Authors Can Work With a Virtual Assistant

Posted by Arthur Gutch on Tue, Mar 10, 2015 @ 05:19 PM

Once you start adding to your book catalog, the combination of writing and book marketing can be overwhelming. Some writers succumb to Superhero Syndrome, in which they insist on doing everything themselves. After all, they figure, if they go it alone they'll save money which could be better spent on book covers, editing, and other direct publishing costs. What they don't realize is that the more time they spend on book marketing and administrative details, the less time they have for actually working on their next book. 

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Collaboration: New Author Marketing That Can Bring Income

Posted by Arthur Gutch on Thu, Mar 05, 2015 @ 04:44 PM

Look at the bestseller lists of eBooks these days and you'll find a peculiar phenomenon. Short story bundles and boxed sets are reaching unheard-of popularity, with even the likes of Jeffery Deaver and John Sandford joining in. The reason for these multiple sets is not that they make so much money for the writers. In fact, in many cases the royalties are all donated to a favorite charity. The fact is that every collaboration is a great author marketing opportunity for every writer involved with it. You don't have to be a famous author to get in on this marketing genius. It's a viable plan for any writer, regardless of his publishing history. 

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10 Creative Blogging Topics: What Should Authors Write About?

Posted by Arthur Gutch on Tue, Mar 03, 2015 @ 06:47 PM

It's almost expected for writers to have blogs these days, just to keep in touch with their readers and to enhance their book marketing impact. After a while, though, almost every writer's blog starts to sound like everyone else's. How to write. How to master self publishing. The perils of Amazon or best editing software. Writing about writing is great if you only want to entice other writers. If you want to gather readers together, though, you've got to get a little more creative in your subject matter. Here are 10 ways to take your blog in a different direction: 

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Tips For Keeping An Organized Book Portfolio To Keep Sales Alive!

Posted by Arthur Gutch on Thu, Feb 26, 2015 @ 04:53 PM

Your book is published, it's been out for about a year and now that the initial PR push has passed, you might be wondering, "now what?" Now that you've finally built your confidence up enough to publish a book and get yourself out there to promote it, don't let the seeming end to your debut party really be the end. An organized portfolio is key to book marketing and will help keep your presence and book sales alive. 

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Joomag: Creative Book Marketing with Custom Magazines

Posted by Arthur Gutch on Tue, Feb 24, 2015 @ 01:05 PM

Marketing your book can seem like an endless round of Facebook posts, Tweets, blogs, and online ads. There's a more creative way to give your book catalog publicity, though, and you can even have fun doing it. It's called Joomag, and it's a way to create interactive magazines on any topic you like, for free. Unlike static paper magazines, your Joomag can include video, audio, links to galleries, and other interactive features.The uses for these magazines is almost endless, and can be tied in with any genre. 

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4 Retro Tips: Low Tech Book Marketing That Works

Posted by Arthur Gutch on Thu, Feb 19, 2015 @ 02:45 PM

Most book marketing today is digital, involving online ads, newsletters, social media, and websites. Whether you're traditionally published or going the indie route, you're going to have to take on almost all of the marketing tasks on your book catalog, and the digital route may not be enough. The more ways you can get the word out when self publishing, the more people will buy your book. You sit at the keyboard all day while you write; why not use some retro techniques and practice guerilla marketing to spread the word. 

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