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Infinity's Blog for Authors and Writers

3 Reasons to Hire a PR Professional for Book Marketing  - For A Short Term Media Blast that Could Take You Far

Posted by Arthur Gutch on Wed, Oct 19, 2016 @ 12:05 PM

Grass roots or the sky is the limit? Building your public relations cache over time with your email list and social media contacts is awesome, but have you considered the time and effort necessary to organize a campaign to rally all of your viable contacts? Hiring a professional public relations firm might not be in your budget, but could it be worth a splurge when you're about to launch your book or during the holidays when you want your push to get ahead of the competition? 

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3 Ways to Create FOMO to Boost Your Book Sales

Posted by Arthur Gutch on Sat, Oct 15, 2016 @ 11:52 AM





  1. anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website aka FEAR OF MISSING OUT.  

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How to Leverage Your Beta Readers to Help with Social Media When Your Book Launches

Posted by Arthur Gutch on Wed, Oct 12, 2016 @ 10:00 AM

You've been scrambling to finish your book and the time is finally here. Now that it's about to go live for sale, have you put your social media plan into place? Many authors think they can handle it all, but why not divide and conquer if you can? Have you considered how you can leverage the talents of your beta reading testers to share the social media love for your book? After all, they understand your characters and content right? Let's take a look at how you can get the team back togther to get the response you're going after from your target. 

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7 Tips to Creating a City-Guide Audio Book - Extra Author Income?

Posted by Arthur Gutch on Wed, Oct 05, 2016 @ 04:20 PM

You know the feeling of visiting a new city- you want to see it all, tour everywhere, but you don't want to look or feel like a tourist. Guided tours exist, but those offer that touristy feel. Why not create an audio tour to help travelers feel like locals and help put money in your pocket while you're at it! Let's go! 

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2 Simple Tips for Authors to Automate Book Marketing and Save Time!

Posted by Arthur Gutch on Tue, Sep 27, 2016 @ 01:30 PM

Twitter, Instagram, blogs, videos, Facebook... and the list goes on. Now that you have published your print, eBook or audio indie book are you confused about how much time to allocate to marketing or too busy working on your author platform for everything? Not to worry, we've got your back- start automating here! 

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4 Ways to Let Instagram Stories Sell Your Book For You

Posted by Arthur Gutch on Fri, Sep 23, 2016 @ 11:10 AM

You are about to or almost ready to publish your print, eBook or audio book, feels good right? Now what? Have you decided on how you'll get your book out there in front of all the others? With so many book marketing tools out there it can be tricky to know which ones to test out first. 

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5 Examples of Bad Writing Advice from Great Authors

Posted by Arthur Gutch on Mon, Sep 19, 2016 @ 12:15 PM

Most authors can never get enough writing advice from the greats, those classic bestsellers whose works fill our library shelves. That's not always a good thing, though. Authors are human, just like everybody else. And like the rest of us, great authors are subject to wrong thinking and giving bad advice. Whether it's outdated or just plain wrong from the start, these writing tips are the opposite of what you should be doing with your author career. 

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6 Ways to Hook Your Reader From the Very First Sentence

Posted by Arthur Gutch on Wed, Sep 14, 2016 @ 09:53 AM

Even the most avid reader won't slog through a book if it won't hold her interest. Traditionally, authors were told they needed to grab their readers' attention in the first fifty pages. Today, it's more like ten or twelve. Readers have so many options today, they have to really want to see what happens next, or they'll toss your book aside for something else in their TBR pile. The solution is simple: hook your readers from the very first sentence. It sets the tone for the rest of the book, and builds expectation in the reader for great things to come. 

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10 Things Great Characters Need, According to Author Chuck Wendig

Posted by Arthur Gutch on Thu, Sep 08, 2016 @ 10:05 AM

Chuck Wendig is a well-known author of speculative and science fiction. What authors know and like him better for, though, is his blog. Known for his long list posts designed to help authors write better books, he's successfully published multiple books filled with this writerly advice. He recently laid out a long list of attributes a great character should have. Here are ten of the most important on his list. 

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7 Tips on Writing for Teens Without Sounding Like an Adult

Posted by Arthur Gutch on Tue, Aug 30, 2016 @ 01:19 PM

Young adult novels are hot right now, but the hardest part of writing them is nailing that voice. Teen readers are very savvy -- they'll catch on right away if there's anything false or forced in the dialog. Developing your teenage voice is mostly a matter of channeling your inner teen, that person you'd hoped never to see again. Digging down to find the younger version of yourself can be tough, but here are some tips for finding that voice and using it to write a great YA novel. 

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