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3 Tips to Grow Your Non-Fiction Audience by Creating Online Courses

Posted by Arthur Gutch on Fri, Aug 28, 2015 @ 03:42 PM

If you write a series of non-fiction books on the same general topic, you can't help becoming a bit of an expert. The simple act of researching for your book will uncover more facts than most of your readers ever imagined existing. Why not put all that new knowledge into a use that can bring you even more revenue streams? Millions of people are seeking information online on every topic available, and they're signing up for online classes in droves. If you know enough about a popular topic to write a book about it, you certainly know enough to create an online class on the same subject. Sites such as Udemy allow you to create video classes and will host them and advertise them along with all the others on their site. For a percentage of your class fees, they make teaching courses a one-time effort designed for long-term revenue streams. 

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5 More Tips on Writing Books for Kids

Posted by Arthur Gutch on Wed, Aug 26, 2015 @ 12:38 PM

Children's stories are usually so much shorter than those for adults, they seem like a simpler genre to write. After all, with around 25,000 words in the average school-age chapter book, how hard can it be? Writing for children takes a completely different skill set than writing for adults. Just like many of the conventions of non-fiction don't translate to fiction writing, you're going to have to relearn a lot of writing rules if you want to switch to writing kids' books. Aside from the obvious ideas like avoiding adult topics and eliminating certain words from your vocabulary, here are some lesser-known pieces of advice you can take to help get your book published and sold. 

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4 Signs You've Gone to the Dark Side: Black Hat Book Marketing

Posted by Arthur Gutch on Fri, Aug 21, 2015 @ 09:26 AM

We all know someone in our niche with phenomenal sales, the one author who has rocketed to the top with no more talent than you have. The difference is probably your book marketing campaigns. Most authors are hard working, spending days on end from morning until night, doing everything they can to get their books in front of as many readers as possible. And then there's that small percentage that skate on the edge, using black hat marketing techniques. Black hat marketing is a series of book promotions or techniques that, while not exactly illegal, are somewhat sleazy and smack of cheating the system. There's no denying the fact that they get results, at least in the beginning, but many times publishers end up pulling accounts when they discover the marketing techniques being used. Are you doing the right kind of marketing, or is your hat turning black? 

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instaFreebie: The Safer Way to Send Free Book Review Copies

Posted by Arthur Gutch on Tue, Aug 18, 2015 @ 05:03 PM

Reviews are crucial when it comes to selling books online and in bookstores, and one of the best ways to get reviews is to send out book review copies before your book is even published. If you're only planning to send out half a dozen books, you can simply email them as attachments. When you're more established and have 50 or more names on your list, however, that can become a really big chore. instaFreebie is a new site that takes care of that problem. It coordinates with MailChimp so you can use existing mailing lists, and the process is automatic after you post the initial access code to the books. The basic free account has limited uses, but for a nominal fee you can completely automate your review copy process.

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You're Setting the Wrong Goals: 5 Practical Planning Tips for Authors

Posted by Arthur Gutch on Fri, Aug 14, 2015 @ 12:54 PM

Goals: every author's got them. Whether it's to hit a bestseller list or to write 500 words a day, everyone who's writing a book has some type of goals. The frustrating part about goals is how often we set them and fail.The problem is that these lofty ideas are dreams, not goals. A goal has to be concrete (you can describe it), it has to be quantifiable (you can measure it) and it has to be logical (you can do it). You can set goals all you want about selling millions of book copies, but if you don't sit down and write every day it's never going to happen. Instead of always feeling like you're failing because you're never reaching your goals, it may be time to look at your process of goal setting to find a better way.

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8 Great Ways to Market Your Audiobooks

Posted by Arthur Gutch on Tue, Aug 11, 2015 @ 02:55 PM

If you're a traditional author looking to market your books, you're in luck. If you want to put in the work, there are literally hundreds of spots that can help you to sell more books, and book readers follow them eagerly. Audiobook fans, on the other hand, are a different breed. They listen to your books on the go, in the gym, while doing work, and even while driving the car. None of this is true of the typical book reader. Audiobook listeners are a fast-moving bunch, and you'll have to adjust your book marketing strategies to catch their attention. 

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5 Ways to Share Your Book Promotional Video With the World

Posted by Arthur Gutch on Fri, Aug 07, 2015 @ 12:18 PM

Video is the hottest way to grab your readers' attention; it attracts casual viewers with its unique style while delighting regular fans with added insight into your works. Getting the perfect book marketing video made can be a challenge, but getting it done is only half the battle. Once you have a marketing piece in hand, what's an author to do? Where should you put the video so it will do the most good and attract the most new readers to investigate your books? There's not one right answer to that question, but the best solution is a combination of techniques. 

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4 Pro Tips for Indie Authors to Win Over BookBub

Posted by Arthur Gutch on Tue, Aug 04, 2015 @ 05:28 PM

As the acknowledged king of indie book promotions, BookBub is the go-to site for book marketing. Unfortunately, they get so many offerings they can afford to be very picky about which ones they choose to promote. BookBub admits that they only promote about a quarter of the books whose authors apply for a spot on their newsletter. If you're one of the millions of authors who've tried and failed, you know the refusal letter is very polite, but vague. They simply encourage you to try again. The list of requirements on their site is a great place to begin, but even following every item on that list to the letter is no guarantee. Those who have been successful say it's more than just that list. The criteria changes sometimes, but there are ways to decipher the clues to the end of the tunnel. 

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4 Ways Authors Can Give Back

Posted by Arthur Gutch on Thu, Jul 30, 2015 @ 03:21 PM

Deep down inside, all authors know they're lucky to be doing what they're doing. Creative work is the most satisfying in the world, and whether you're a worldwide bestseller or a beginning indie author, you know you've got a good thing going. It's great to be able to enjoy this good fortune, but it's also a good thing to share in that luck. One of the most satisfying things you can do is to give back some of that luck to someone less fortunate. Even if you're a new publisher with no royalties coming in yet, you can share your knowledge and experience with those who need a small hand to better their lives. Here are four ways for authors to give back. Join in on one of these efforts, or research to find one that fits you better. You'll be glad you did. 

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How to Get Book Reviews Without Annoying the Reviewers

Posted by Arthur Gutch on Tue, Jul 28, 2015 @ 11:00 AM

If you want to get a spot on the big book promotion sites or to entice new readers to try out your books, you're going to need a lot of reviews. Many of the biggest book marketing newsletters won't touch your book unless you've got a couple of dozen good reviews. Other than sending out ARCs to friends and fellow authors, what can you do to get those all-important reviews published on your book's page online? The best option you have is to get the reviews from frequent reviewers. These people, some of who have book review blogs, will accept books and publish an honest review of them. They're usually inundated with review requests, so your best bet is to be professional when asking for your spot in line. Annoying these reviewers is the worst way to do it. Here are some of the best questions to ask to avoid getting on their bad side. 

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