Infinity Publishing's blog covers all areas of independent publishing including self-publishing, book marketing, print-on-demand, eBooks, distribution, and more!

Infinity's Blog for Authors and Writers

The Working/Writing Vacation: Increased Productivity or Too Much Multitasking?

Posted by Arthur Gutch on Thu, Dec 18, 2014 @ 08:48 AM

Most successful writers have one thing in common: they work all the time. Some bestselling authors write 365 days a year, no matter what. This is great for productivity, but what about the rest of the family? You may be right in the middle of writing the best work of your life, but if your significant other and kids want to go on vacation, they won't want to leave you behind. It's time to compromise. 

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Gifts Authors Can Give to Their Fans

Posted by Arthur Gutch on Wed, Dec 17, 2014 @ 09:00 AM

Most fans will spread the word about your work, but sometimes you find some special individuals who go over and above the call of duty. They might be members of your street team, or just casual readers who buy every single one of your books and write glorious blog posts encouraging everyone to buy them. You may even become online friends with some of them, and they're all a valuable part of your writing life. When you want to show appreciation to these special fans, sometimes you want to go a little further than simply writing an exclusive story for the group. Whether it's virtual or physical, special gifts can let your best fans know how much you appreciate everything they do. 

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4 Tips On How To Choose Your Writing Mentor

Posted by Arthur Gutch on Thu, Dec 11, 2014 @ 12:19 PM

No man is an island. It takes a village. Choose your worn-out phrase, but it's true: none of us gets where we're going without leaning on someone once in a while. One of the best ways for writers to improve on their craft is to choose another author to emulate. A mentor is an author who's already made it, or at least one who's farther along on the journey than you are. Instead of blazing a trail of self publishing through the wilderness, it's much simpler to follow in the footsteps of someone who's been there and gotten through to the other side. Not every writer is worthy of following, and no two writers work alike, so think carefully and do some research before spending months going down the wrong path.

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How to Build A Street Team: An Author's Best Set of Friends!

Posted by Arthur Gutch on Tue, Dec 09, 2014 @ 11:27 AM

Whether you've got a contract with one of the Big Five publishing houses or you're an independent or self published author doing it on your own, you're going to have to pay a lot of attention to your book marketing. Even Stephen King has a social media presence; it's likely you'll need more word-of-mouth than the next King book ever will. The problem happens when writers try to spend so much time marketing they begin to eat into their writing time. There are only so many hours in the day, and you can only multitask so much.

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Unique Book Marketing to Increase Revenue: Multi-Author Bundles

Posted by Arthur Gutch on Fri, Dec 05, 2014 @ 09:27 AM

Bundles are a hot new trend for self publishing indie writers these days, and multi-author bundles are a great dea for both readers and author marketing. These anthologies of short stories or novellas give readers more of what they're looking for: great stories in their favorite genre. This strategy also applies to non-fiction where the subject matter is similar. For the authors, they're a great chance to be discovered by many more new readers than they might otherwise find. The rewards for writers can be huge in terms of sales and recognition, but bundles don't come together overnight. It takes a dedicated, organized person to put a bundle together, but the effort could pay off significantly.

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Special Gifts for Special Authors: Part II

Posted by Arthur Gutch on Tue, Dec 02, 2014 @ 10:51 AM

Notebooks. You know you've got a drawer full. Every well-intentioned person who buys you a gift thinks a notebook is perfect for a writer. Most writers are more likely to use tear-off pads of paper or sticky notes, just because the notes are easy to post and move around. That doesn't mean we don't appreciate writing-related gifts, though. If you're giving a present to a writer, or if you're hinting for someone else to give you one, why not make it related to their writing genre? It will definitely be something more likely to be used and loved, and isn't that what buying gifts is all about?

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3 Ways Authors Gain from Getting Back to Nature

Posted by Arthur Gutch on Tue, Nov 25, 2014 @ 04:46 PM

Ten years ago a walk in the woods with our family dog dramatically changed my life. The ten years prior to my dog-walk awakening had been mired in what you might call...non-movement related activies. Too many hours focused on the computer screen writing or late nights working without pause had put me into a state of utter staleness. Getting back to nature was a way to reconnect my mind and body, but it also shed some light on a more intriguing concept, that maybe there was a benefit to simply "being in nature".

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How to Think Like a Publisher To Achieve Market Success

Posted by Arthur Gutch on Tue, Nov 18, 2014 @ 09:00 AM

Since the beginning of the printed word, only one thing has been keeping authors from seeing their name on the cover of a book – finding a publisher willing to take a chance on them. Self publishing opens up new avenues for writers looking for that breakthrough to acheive success, but it comes at a cost. To be successful in your role as a self published author, you must learn to think less like a creative artist and more like a business or marketing professional.

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4 Lessons For Authors From NaNoWriMo to Use All Year Long

Posted by Arthur Gutch on Thu, Nov 13, 2014 @ 10:00 AM

Every November writers around the world go through an unusual rite of passage -- NaNoWriMo. Short for National Novel Writing Month, this event (known as NaNo to those who experience it) pits person against machine, daring writers to complete a 50,000 word short novel in one single month. Those who finish that word count by midnight on November 30 are said to have "won" NaNo, although it's a moral victory at best, as you only win a certificate to print out and bragging rights. It takes some great tactics to win NaNo, but they're habits and techniques writers can use just as much during the rest of the year. 

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Tips For Introverted Self Published Authors To Make How-To Books Shine

Posted by Arthur Gutch on Tue, Nov 11, 2014 @ 10:05 AM

For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for commerce and information is also an amazing machine you can control without leaving the comfort and safety of your favorite chair. Below a few simple ideas that can be applied by anyone looking to remain remote and in control!

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Topics: book marketing, book promotion

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