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Infinity's Blog for Authors and Writers

4 Pro Tips for Indie Authors to Win Over BookBub

Posted by Arthur Gutch on Tue, Aug 04, 2015 @ 05:28 PM

As the acknowledged king of indie book promotions, BookBub is the go-to site for book marketing. Unfortunately, they get so many offerings they can afford to be very picky about which ones they choose to promote. BookBub admits that they only promote about a quarter of the books whose authors apply for a spot on their newsletter. If you're one of the millions of authors who've tried and failed, you know the refusal letter is very polite, but vague. They simply encourage you to try again. The list of requirements on their site is a great place to begin, but even following every item on that list to the letter is no guarantee. Those who have been successful say it's more than just that list. The criteria changes sometimes, but there are ways to decipher the clues to the end of the tunnel. 

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4 Ways Authors Can Give Back

Posted by Arthur Gutch on Thu, Jul 30, 2015 @ 03:21 PM

Deep down inside, all authors know they're lucky to be doing what they're doing. Creative work is the most satisfying in the world, and whether you're a worldwide bestseller or a beginning indie author, you know you've got a good thing going. It's great to be able to enjoy this good fortune, but it's also a good thing to share in that luck. One of the most satisfying things you can do is to give back some of that luck to someone less fortunate. Even if you're a new publisher with no royalties coming in yet, you can share your knowledge and experience with those who need a small hand to better their lives. Here are four ways for authors to give back. Join in on one of these efforts, or research to find one that fits you better. You'll be glad you did. 

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How to Get Book Reviews Without Annoying the Reviewers

Posted by Arthur Gutch on Tue, Jul 28, 2015 @ 11:00 AM

If you want to get a spot on the big book promotion sites or to entice new readers to try out your books, you're going to need a lot of reviews. Many of the biggest book marketing newsletters won't touch your book unless you've got a couple of dozen good reviews. Other than sending out ARCs to friends and fellow authors, what can you do to get those all-important reviews published on your book's page online? The best option you have is to get the reviews from frequent reviewers. These people, some of who have book review blogs, will accept books and publish an honest review of them. They're usually inundated with review requests, so your best bet is to be professional when asking for your spot in line. Annoying these reviewers is the worst way to do it. Here are some of the best questions to ask to avoid getting on their bad side. 

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Promoting Your Children's Book With Style

Posted by Arthur Gutch on Thu, Jul 23, 2015 @ 10:00 AM

Traditional book marketing methods don't work very well for children's books. You'll reach some parents or grandparents who want to buy gifts for the little ones, but you'll never reach your fan base: the kids themselves. Kids who find something they like tend to become obsessed, wanting more and more of it. Reach those children directly and you'll get them to love your characters and get emotionally invested in your books. You have to be terribly consistent, but personal marketing to children can work better than any other kind of promotions. 

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4 Facts All Writers Wish Their Loved Ones Knew About Their Work

Posted by Arthur Gutch on Sat, Jul 18, 2015 @ 09:29 AM

Whether you’re writing an ebook, are a general author who is self-publishing, or you are a freelance copywriter, you likely have experienced the misunderstandings that come along with your profession. Unfortunately, often times those misconceptions come directly from those who should love and support you the most. If this scenario sounds familiar, you will appreciate the list below that communicates a few facts about your job you wish your family and friends understood and respected. If you agree with the list, send it around to those individuals in your life who could use a little help understanding your chosen career: 

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5 Group Marketing Tips: Book Promotion as a Team Effort

Posted by Arthur Gutch on Wed, Jul 15, 2015 @ 09:42 AM

Book marketing is a fact of every author's life, whether indie or traditionally published. Work as hard as you want, you still can't reach every single reader who might like to buy your books. If you can only reach a certain percentage of the reading population, it stands to reason that your fellow authors have the same problem. Why not combine forces and double or triple your reach? Collaborating with your colleagues is a great way to reach potential readers you might otherwise never have found, and it won't take much more effort than you're already making. 

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7 Self-Publishing Tips From Authors Who Made it Big

Posted by Arthur Gutch on Fri, Jul 10, 2015 @ 11:00 AM

Self-published authors are a new breed. They don't have the editorial hand-holding that authors did in the past with traditional publishing. Today's author/publishers are self-reliant entrepreneurs who wear many hats, from publicist to virtual assistant. The dream is to make it big, have a breakout bestseller that millions of people want to buy. Some current authors have done just that: published their own books and turned them into household names on the bestseller lists. Self-published authors also tend to be a helpful group when it comes to authors following in their footsteps, especially the most successful ones. They're usually happy to share their experiences and advice, helping newer authors over the pitfalls they, themselves, might have tripped over in the past. 

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Is Text Messaging the New Book Marketing Star?

Posted by Arthur Gutch on Wed, Jul 08, 2015 @ 01:05 PM

You've got a blog, a website, and even an email newsletter, but you want to go to the next level in book marketing. Reaching fans and readers to urge them to click on that sales button is what book promotions are all about. The more times a reader sees your work, the more likely it is that she'll buy it. The best way to reach that next level is by marketing on the device readers look at more than any other: their phone. Readers gladly give up their email address so that they can get advance notice and inside info on your books. Fans who really want to know about your latest novel can now sign up for text alerts the same way. Set up a system for texting multiple phone numbers and you'll put your book cover in front of readers' eyes like never before. 

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5 Author Marketing Techniques - A Waste of Time if Not Done Right

Posted by Arthur Gutch on Thu, Jul 02, 2015 @ 10:51 AM

Whether you're traditionally published or an indie author, book marketing is still going to be a big part of your work life once you're book's been published. The odds are, if you don't promote your book it's going to die off with little fanfare. The way to propel your book up the rankings is by promoting it -- getting your book in front of the most readers possible. If they don't know about your book they can't buy it, so casting a wide marketing net makes sense. Marketing takes many forms, all of which can be effective when they're done right. Do them wrong, though, and you've wasted valuable time and effort. Here's how to do it. 

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10 Steps to Effective Author Videos

Posted by Arthur Gutch on Tue, Jun 30, 2015 @ 02:09 PM

One of the best ways to take your book marketing to the next level is by creating a series of author videos on YouTube. Talk about the writing process, chat about the fictional world you set your novels in, create a new craft from your non-fiction books each week. Videos that tie in with your books will grab readers from a different part of the internet, promoting your work to people who wouldn't otherwise see it. The key is to deliver a clean, professional-looking video each time. The difference between an amateur work and professional one is smaller than you might think. Follow these ten steps to create a video that gives a good impression. 

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