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Infinity's Blog for Authors and Writers

5 Author Marketing Techniques - A Waste of Time if Not Done Right

Posted by Arthur Gutch on Thu, Jul 02, 2015 @ 10:51 AM

Whether you're traditionally published or an indie author, book marketing is still going to be a big part of your work life once you're book's been published. The odds are, if you don't promote your book it's going to die off with little fanfare. The way to propel your book up the rankings is by promoting it -- getting your book in front of the most readers possible. If they don't know about your book they can't buy it, so casting a wide marketing net makes sense. Marketing takes many forms, all of which can be effective when they're done right. Do them wrong, though, and you've wasted valuable time and effort. Here's how to do it. 

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10 Steps to Effective Author Videos

Posted by Arthur Gutch on Tue, Jun 30, 2015 @ 02:09 PM

One of the best ways to take your book marketing to the next level is by creating a series of author videos on YouTube. Talk about the writing process, chat about the fictional world you set your novels in, create a new craft from your non-fiction books each week. Videos that tie in with your books will grab readers from a different part of the internet, promoting your work to people who wouldn't otherwise see it. The key is to deliver a clean, professional-looking video each time. The difference between an amateur work and professional one is smaller than you might think. Follow these ten steps to create a video that gives a good impression. 

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4 TED Talks Authors Need to Watch

Posted by Arthur Gutch on Fri, Jun 26, 2015 @ 02:05 PM

TED Talks are amazing speeches in an almost infinite number of topics. They can inform and inspire you in your writing career, or they can suck you in and keep you fascinated for an entire afternoon. They're that good. The number of talks is constantly growing; the list topped 2,000 in June of 2015. As with any varied list of that size, you're likely to find speeches on any topic. TED Talks are all available on YouTube. Narrowing down your choices is the problem right now. If you're looking for TED Talks to inspire your writing and push your career forward, you can't go wrong with this selection. 

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The Essential 10-Point Plan for Marketing Your Ebook

Posted by Arthur Gutch on Wed, Jun 24, 2015 @ 09:30 AM

It's tempting to chase after all the newest marketing tactics when trying to promote your ebook. Marketing experts tout the latest techniques, pushing a new way to market every few months. But marketing ebooks, like just about everything else, depends on having a solid base to build on. You've got to do the basics before you move on to the more elaborate techniques. Be successful at these ten book marketing methods and you won't need anything more elaborate to promote your book. 

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Dropcards -- A New Way to Sell E-Books and Audiobooks

Posted by Arthur Gutch on Fri, Jun 19, 2015 @ 11:53 AM

If your books are exclusively digital, existing only in eBook and audiobook form, marketing them online may be easy but promoting your books in the real world can be a big challenge. People handing over cash in book stores or at conventions tend to want to walk away with something in their bag. Even if you post the book online, they may still be uncomfortable just getting a piece of paper with an online address printed on it. What you need it something substantial that shows your book is real. Dropcards can do just that. 

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6 Ways to Procrastinate And Help Your Writing

Posted by Arthur Gutch on Wed, Jun 17, 2015 @ 01:10 PM

Face it, every writer gets to a point in the middle of her novel when it's not so exciting any more. It's just more of the same old thing, and this bored feeling makes it easy to play around online, wasting minutes that turn into hours. After a while, though, you may start to feel a little guilty at wasting precious work hours instead of progressing on your novel. Oh, sure, you could watch YouTube videos and call it research, but why not get a little more creative with your procrastination and waste time on something that actually helps your career? 

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How to Energize Back List Sales Without Writing a Word

Posted by Arthur Gutch on Thu, Jun 11, 2015 @ 05:51 PM

Book fashions are as changeable and fickle as some New York Fashion Week dresses. What looks cutting edge and trendy one year is dated and old-fashioned the next. Even tried-and-true basics can become cliche if enough authors use them for their book covers and descriptions. If your back catalog is more than a couple of years old, you've probably got a branding problem. Most writers don't really think about branding for their first few books, and end up with a mish-mash of covers and titles that don't go together. One look at the big guns in the writing world like John Sandford, Stephen King, or Diana Gabaldon will show you two things: they're not afraid to rebrand their entire line, and they know the strength of making their books look like a cohesive set. Enhance your own book marketing performance by striving to do the same with your work. 

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Learning Your Craft: 10 Top Online Classes Writers Should Check Out

Posted by Arthur Gutch on Tue, Jun 09, 2015 @ 10:52 AM

No one is born a good writer. The great ones are constantly learning, honing their craft, to improve their writing and make better books. In decades past you'd have to go to workshops and college classes in order to learn new aspects of the writing world, but you're much luckier today. MOOCs (Massive Open Online Courses) are college classes offered by respected colleges. Many of these classes are free, and all of them are online, available whenever you have time to study. Sign up for a class and do your classwork whenever you have an extra hour each week. Take a class while the laundry is drying, and another one on the flight to Denver. Audit the class, or sign up to get a certificate; it's your decision in which level you want to participate. 

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Top 10 Habits to Become a More Productive Author

Posted by Arthur Gutch on Fri, Jun 05, 2015 @ 11:44 AM

There really are no overnight successes. Authors who suddenly burst on the scene with a bestseller are usually people who have been writing day after day for years on end. Every one of them has developed consistent writing habits that ensure the words get on the screen each day without fail. Practice these ten habits to increase your productivity and you'll see your next book finished faster. 

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How to Guarantee Higher Book Sales with the Right Keywords

Posted by Arthur Gutch on Tue, Jun 02, 2015 @ 01:09 PM

Discoverability might sound like the newest trendy buzzword, but all it really means is making sure potential readers can find your books more easily. Readers are faced with thousands of new books each day and the best way to make sure yours is the one they buy is to put it on as many virtual shelves as possible. By using keyword research as a core part of your book marketing effort, you can do this on every venue that publishes your work.

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