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Infinity's Blog for Authors and Writers

10 Best Holiday Gifts for Authors: 2016 Edition

Posted by Arthur Gutch on Mon, Dec 05, 2016 @ 09:45 AM

The holidays are coming soon, and it's time for you to buy a gift for your favorite author. If your favorite author is yourself, then it's time for you to write your wish list for friends and family. Believe it or not, most authors are tired of getting packs of pens and stacks of Moleskine notebooks. Not that they aren't great, but you can do better. Here are some unique and creative gifts your favorite author will absolutely love. 

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9 Ways to Scare Readers Away From Your Author Website

Posted by Arthur Gutch on Tue, Nov 29, 2016 @ 10:30 AM

Halloween may be over, but the spooky stuff still hangs around in some places. Your author website is your home base, the one spot your fans rely on to get in touch with you and find out about your next book. You want new readers to bookmark your website and check back frequently, not click back three seconds after they see your site. Here are nine things you have to get rid of right away if you've made the mistake of putting them on your site. 

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11 Weird Writing Tips for NaNoWriMo That Actually Work

Posted by Arthur Gutch on Thu, Nov 17, 2016 @ 10:11 AM

Every November millions of authors get together in an extreme writing event known as National Novel Writing Month, or NaNoWriMo. If you've joined in on the fun, you're probably already feeling the challenge of producing 1,667 words a day, every single day, for the entire month. Your enthusiasm may still be high, but it will start to flag some time during the month, guaranteed. That's when these fun, crazy and weird writing tips will come in handy for powering through to the finish line on November 30. 50,000 words are closer than ever. 

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8 Things for Independent Authors to be Thankful For

Posted by Arthur Gutch on Tue, Nov 15, 2016 @ 12:09 PM

If you live in the United States or you're an ex-pat, it's likely that you're going to be celebrating Thanksgiving in the next few weeks. It may seem like a day dedicated to gluttony and American football, but the idea of recognizing what you're thankful for is still the concept that the holiday revolves around. Independent authors are particularly lucky now to be doing what they're doing. Here are some reasons you should be thankful to be an author in this Thanksgiving season. 

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Writing Advice for Authors from Diana Gabaldon

Posted by Arthur Gutch on Thu, Nov 10, 2016 @ 10:46 AM

In the last 20 years, Outlander has grown from a little-known cross-genre novel to a worldwide phenomenon. The tales of Jaime, an 18th-century Scottish laird, and Claire, his wife from 1940's Scotland, has grown into eight books and a television series with the third season being filmed. The person behind this juggernaut is a tiny woman, Diana Gabaldon. Busier than ever because of her consulting work on the television series, Gabaldon still finds the time to visit one authors' conference after another, sitting in on panels and gladly giving writing advice to aspiring bestselling authors. She's no-nonsense and doesn't hold with many excuses, but Diana Gabaldon's writing advice is gold, bits to savor and use at every opportunity. 

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How Authors Can Outrank Competitors (on Amazon)  With KDP Rocket

Posted by Arthur Gutch on Thu, Nov 03, 2016 @ 02:59 PM

Keywords are one of the top three ingredients you need for your book to reach the top of its sales rankings. In order to sell more books you need visibility, and keywords are the best way to ensure readers find your book when they search for your subject matter. But how are you supposed to know which keywords work the best? Before now, authors just used trial and error, using their best guess to narrow down the choices. Now, authors have a new tool for finding the right keywords for Amazon sales, KDP Rocket. 

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4 Tips to Market your Book for a Big Holiday Push

Posted by Arthur Gutch on Wed, Oct 26, 2016 @ 02:36 PM

The holidays are coming and your book is the perfect present right? So how will everyone find out about your book during the biggest sales rush of the year. Start your holiday push now to get ahead of the competition so you'll be on everyone's gift list. 

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3 Reasons to Hire a PR Professional for Book Marketing  - For A Short Term Media Blast that Could Take You Far

Posted by Arthur Gutch on Wed, Oct 19, 2016 @ 12:05 PM

Grass roots or the sky is the limit? Building your public relations cache over time with your email list and social media contacts is awesome, but have you considered the time and effort necessary to organize a campaign to rally all of your viable contacts? Hiring a professional public relations firm might not be in your budget, but could it be worth a splurge when you're about to launch your book or during the holidays when you want your push to get ahead of the competition? 

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3 Ways to Create FOMO to Boost Your Book Sales

Posted by Arthur Gutch on Sat, Oct 15, 2016 @ 11:52 AM





  1. anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website aka FEAR OF MISSING OUT.  

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How to Leverage Your Beta Readers to Help with Social Media When Your Book Launches

Posted by Arthur Gutch on Wed, Oct 12, 2016 @ 10:00 AM

You've been scrambling to finish your book and the time is finally here. Now that it's about to go live for sale, have you put your social media plan into place? Many authors think they can handle it all, but why not divide and conquer if you can? Have you considered how you can leverage the talents of your beta reading testers to share the social media love for your book? After all, they understand your characters and content right? Let's take a look at how you can get the team back togther to get the response you're going after from your target. 

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