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Infinity's Blog for Authors and Writers

4 Tips to Organize Your Day to Keep Author Burnout Away

Posted by Arthur Gutch on Sat, Feb 06, 2016 @ 12:22 PM

Being a full-time independent author sounds like a dream gig for most people with brick-and-mortar jobs. Set your own schedule, toss out your alarm clock, take days off when you want: it's the dream of everyone who's ever had a boss. The reality's not that simple, though. Having your office in your home may seem convenient and simple, but it's an invitation to overworking. After all, when you can't go home from work, when does your work day really end? If you end up with spare time at the end of the day, shouldn't you put in some more work? This way leads to guilty thinking every time you take time away from the keyboard, which leads to burnout. The key to avoiding this is to set limits and treat writing like any other job. 

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25 Step Book Marketing Plan: To Achieve Market Saturation

Posted by Arthur Gutch on Tue, Feb 02, 2016 @ 02:00 PM

You finally wrote the end on the perfect edited copy of your work.  You might think it's time to sit back and enjoy your accomplishment, but your job has just begun. Having a published book is great, but having a book that sells takes time and effort. Marketing has become the second job of authors,  both traditionally published and indie. If you want your book to sell instead of sinking in the rankings, you're got to have a marketing plan.

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3 Author Tips to Leverage Conferences Outside the Digital World!

Posted by Arthur Gutch on Thu, Jan 28, 2016 @ 10:38 AM

It can be easy enough to get caught in the online marketing world either because of busy lives, juggling other work and even sometimes because we simply have not explored other avenues out there. If you have sequestered your work to the online world only, it's time to explore what else lies ahead in the non-digital world to get your name and work exposed more. Let's take a look at how the conference circuit can help you reach your book marketing goals. 

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3 Ways for Authors to Engage and Win Over Reporters and Bloggers?

Posted by Arthur Gutch on Sat, Jan 23, 2016 @ 05:16 PM

We want our book to be found, featured & purchased. This requires getting our work in front of our chosen target audience. Have you taken a close look at who the gate keepers to your target audience are? Reporters and popular bloggers are always looking for ways to reach their audience. Connect with them and connect with your audience with greater impact to drive sales. 

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7 Tips on How to Be a More Effective Author With Social Sharing Groups

Posted by Arthur Gutch on Tue, Jan 19, 2016 @ 05:24 PM

Do you belong to social media sharing groups? If you're running your own PR and book marketing campaign it may seem like you're out there on your own fighting to gain a stake in the game. The flip-side is that you feel like you're competing with the countless others trying to market their books to the masses. The reality is that most authors who self-publish are always investigating resourceful ways to make the biggest impact. Social media sharing groups are a time-saving resource that can make a big impact in little time. 

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5 Novel Writing Software Tools to Up Your Game

Posted by Arthur Gutch on Sat, Jan 16, 2016 @ 12:30 PM

The mechanics of short story writing is simple; you can even write them using paper and pencil sitting in the wilderness. When it comes to writing a novel, though, the details are often more complicated that a simple notebook or word processing program can handle. You need something that not only allows you to write, but that helps you to organize your writing and make it better. If you've been writing your books in Word, Open Office, or another word processing program, a dedicated novel-writing program can make your life infinitely easier. You may have even tried the more popular apps that have been around for years, but these newer versions have a lot to offer any author. 

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It's Planning Time: 5 Author's Conferences You Can't Afford to Miss

Posted by Arthur Gutch on Wed, Jan 13, 2016 @ 09:52 AM

What you get out of an author's conference depends in large part on why you went in the first place. Are you looking for a great learning experience to improve your craft? Want to meet other authors who write in your genre for networking purposes? Need some time away to concentrate on getting a lot of writing done? You can do a little of all of these at most conferences, but each one has its own emphasis and advantages. The best plan is to search for conferences in your geographical area, or during the time you'd like to take a working vacation. With over 200 author's conferences held in the United States each year, the choices are amazing. Here are some of the best of the best that multiple authors claim are can't-miss events. 

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How to Publish Your Book Series: It's All in the Timing

Posted by Arthur Gutch on Sat, Jan 09, 2016 @ 01:28 PM

When you're writing a series of books -- either a fiction series or a set of non fiction volumes -- it's tempting to publish each book as soon as you finish creating it. After all, books that aren't for sale don't make you any money, right? This may be true, but when trying to get a series off the ground sometimes it's better to give up a little extra money now in exchange for a lot more money later.
It's all because of the way books sell online. 

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5 Marketing Trends Non-Fiction Authors Can Use in 2016

Posted by Arthur Gutch on Tue, Jan 05, 2016 @ 03:31 PM

Industry experts are already claiming 2016 as the year of individualized marketing. With their unique ability to fit into small niches, non-fiction authors are in a great position to benefit from this trend in the coming year. Build your readership and solidify your fan base with these five predicted marketing trends this year. 

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Authors Ignite! Position Yourself To Have the Best Year Ever

Posted by Arthur Gutch on Wed, Dec 23, 2015 @ 11:00 AM

You start out in January vowing to write every day, or promise yourself you're going to finish two novels by the end of the year. By Valentine's Day, your plans are falling behind and they're completely forgotten by the time you're making summer vacation plans. Come November, you look back and wonder why you couldn't manage to finish your goals. Sound familiar? The problem isn't that you're making New Year's Resolutions, it's the way you're going about it. Making vague promises about your writing is about as effective as telling yourself that you're going to lose weight. If you don't have a road map for how to find somewhere, you're never going to arrive. 

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