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7 Effective Ways to Pre-Market Your Next Book

Posted by Arthur Gutch on Thu, Jan 29, 2015 @ 04:30 PM

The early bird gets the worm. It is an old proverb that you might think has no application in the world of book publishing. You would be wrong. Pre marketing your upcoming self published book is a little like offering an aperitif to delight the intellectual palate. If book marketing is a mystery to you, however, pre marketing probably seems impossible. Wrong again – consider the seven best ways to get the word out about your next book. 

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5 New Social Media Sites for Book Marketing

Posted by Arthur Gutch on Tue, Jan 27, 2015 @ 01:39 PM

Finally getting the hang of leveraging social media for your book marketing? Well, now it is time to learn to predict the future – the future of social media that is. The days of Facebook and Twitter being the only games in town are over. Each year brings a tidal wave of budding social wannabes. Your job is to figure out which ones will be the next big trend.

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It's Tax Time! 10 Plus Tax Deductions for Authors & Writers

Posted by Arthur Gutch on Thu, Jan 22, 2015 @ 04:45 PM

There's great joy in getting your first royalty check, but an equally large letdown when it comes to tax time. The government considers royalties income, and you've got to claim it on your tax form at the end of the year. Fortunately, writers are allowed a large number of deductions for expenses incurred in the act of writing. Obviously, the best advice is from your tax accountant, but here are some of the most common deductions a self published author or writers can take to decrease their taxable income. 

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Newsletter vs Blog: Author's Choice

Posted by Arthur Gutch on Tue, Jan 20, 2015 @ 04:24 PM

For the last five years, smart writers and self published authors who wanted to market their books started with a website and a blog. Engaged readers would read blog posts on a regular basis, adding comments and becoming part of a community. As the internet population becomes more fractured and stressed for time, peoples' attentions are harder to get and keep. Even with RSS devices posting blog snippets on home pages, it's become easier for readers to ignore your posts, keeping you and your books far from their attention. 

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Create An Author & Book Media Kit: A Compelling Story?

Posted by Arthur Gutch on Fri, Jan 16, 2015 @ 09:00 AM

Virtually every writer today, from bestselling authors to indies publishing their first book, has to spend some of each day marketing his work. Newsletters, blogs, and other online venues make it relatively simple to create a solid base for your book marketing plans, but the truly successful writer also makes a point of publicizing himself and his work offline. Meeting readers face-to-face and contacting librarians and bookstore owners is a higher level of literary advertisement, one which can pay off in rabidly loyal fans. 

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How Authors Use "The Groundhog Day Effect" To Stimulate Sales

Posted by Arthur Gutch on Tue, Jan 13, 2015 @ 09:00 AM

Readers are fickle. When your latest book is fresh and new, they stop by in droves and you get the highest sales results. As the weeks and months go by your sales will diminish until it reaches its natural stopping point. If you've been writing for a while you've probably got a list of older books in this dormant condition. While the best way to increase sales may be to write another book, you can still add to your income by rejuvenating one of your older titles.

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Episodic Books: A Centuries Old Idea That Works Today

Posted by Arthur Gutch on Fri, Jan 09, 2015 @ 12:10 PM

When it comes to book marketing and creating a desire for a product, writers today have got nothing on the authors of hundreds of years ago. In the 1800s, Charles Dickens put the English-speaking world into a tizzy by publishing The Pickwick Papers in serial form, single-handedly creating a new publishing technique that opened up an entirely new market. He published most of the rest of his work in the same manner, causing riots on docks when new episodes showed up worldwide.

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8 Secrets Every Writer & Author Should Know

Posted by Arthur Gutch on Tue, Jan 06, 2015 @ 09:35 AM

Everyone has their own view of writing before they actually sit down to produce something for the first time. You'll only work when the muse hits you, because that's when you do the best work. Every single word you type will  be the best it can be. You'll produce great works because you love the art and craft of writing. It's a slightly idealized view, making writers look like some sort of romantic artists.

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7 Top New Year's Resolutions for Authors

Posted by Arthur Gutch on Tue, Dec 30, 2014 @ 10:02 AM

I'm going to lose weight.

I'm going to get organized.

I'm going to start exercising.

Every January millions of people make a promise to themselves that they'll improve their lifestyle. They all go into it with good intentions, but many of them falter before the end of the month. Those that follow through find that they have improved their lives.

When it comes to work habits, authors and writers can benefit from a few resolutions of their own. Is your career in a slump? Do you have a hard time meeting deadlines or finishing that weekly Blog? Making small changes is the best way to affect permanent change, and any of these resolutions can improve your writing career and achievments as an independent author. From writing itself to selling your work, here are some new habits you should be forming. 

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The Working/Writing Vacation: Increased Productivity or Too Much Multitasking?

Posted by Arthur Gutch on Thu, Dec 18, 2014 @ 08:48 AM

Most successful writers have one thing in common: they work all the time. Some bestselling authors write 365 days a year, no matter what. This is great for productivity, but what about the rest of the family? You may be right in the middle of writing the best work of your life, but if your significant other and kids want to go on vacation, they won't want to leave you behind. It's time to compromise. 

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