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Infinity's Blog for Authors and Writers

Hook Your Reader With Book Design Tips to Write By

Posted by Arthur Gutch on Thu, Apr 16, 2015 @ 11:28 AM

The hard part is coming up with the story, right? It’s true, developing the meat of your book is the hard part creatively, but it’s not the only thing you need to worry about as a self-publishing author. Hooking a reader is as much about visual presentation as it is about plots and story arcs. 

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Slideshare: A Unique Book Marketing Tool for Non-Fiction Writers

Posted by Arthur Gutch on Tue, Apr 14, 2015 @ 01:30 PM

Authors looking around to market their books can find dozens of spots that promote fiction of all types, fortunately non-fiction writers also have specialized sites  they can promote to their target audience. One the best and easiest to use exists in the form of Slideshare, perfectly positioned to promote your niche expertise and the books you've written because of it. 

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Revisiting Facebook: New Methods for Book Marketing

Posted by Arthur Gutch on Thu, Apr 09, 2015 @ 02:00 PM

Traditionally, to use Facebook as a book marketing tool you would make an author page, then set about getting as many likes as possible. In the long run, though, this plan is great for gathering your fans together in one place. Increased sales depend on finding new readers, so depending on a group of people who are already likely to buy your book doesn't do you any good. You've got to switch things up, and Facebook ads are the place to do it. 

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How to Increase Book Sales by Optimizing Your Categories

Posted by Arthur Gutch on Tue, Apr 07, 2015 @ 11:30 AM

Imagine being able to go into a bookstore and choose which shelves your book will be featured on. When you write and publish an eBook, that's exactly what you can do. All the book selling sites separate books by category, just like physical bookstores put books on shelves. The advantage eBook writers have is that they can make their book appear on multiple shelves at the same time. Your book can be featured on the romance shelves, mystery spots, short story sections, and humor shelves, all at the same time. This means more eyes on your book, which means your sales will rise. It's book marketing without actually having to do any selling. 

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How To Write a Killer Book Blurb: The Non-Fiction Edition

Posted by Arthur Gutch on Thu, Apr 02, 2015 @ 08:37 PM

Unlike fiction readers, people who buy non-fiction books are looking for information. They may be curious about facts or have a problem they want to fix, but they're all looking for factual answers to some question. Your book blurb's job is to convince them that, not only do you have the answers in your book, you know what you're talking about and you can share the information in an easily understandable manner. That doesn't necessarily mean simple, just that readers can figure out where you're going. 

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5 Key Elements Of An Ideal Fiction Book Blurb

Posted by Arthur Gutch on Tue, Mar 31, 2015 @ 11:35 AM

Book blurbs -- those short paragraphs on the back cover of your book or on your sales page online. Those few words might be the most important writing you do. You can have the next great American novel in your grasp, but if you don't convince anyone to read it, your fame will go down in flames. That quick little note needs to convince potential readers that I've gotta read this! right now, and motivate them to buy your book. All good book blurbs contain the same elements, when you drill down through the decorative phrasing. Like any jigsaw puzzle, it's all about having the right pieces and putting them together in the right order. 

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10 Reasons to Go to a Writer's Conference This Year

Posted by Arthur Gutch on Thu, Mar 26, 2015 @ 04:18 PM

If you're just starting out, or if you're not a full-time writer, you might look at a writer's conference as an expensive gathering of the upper reaches of authordom. You couldn't be more wrong. Writer's conferences are fun gatherings for bestselling authors or self published authors and great stepping stones for beginners to move farther on their path to selling more books. They're not just about meeting authors and having them sign their books. That's probably the item you'll spend the smallest amount of time doing. On the other hand, going to the right writer's conference can improve your writing career in multiple ways: 

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How an Author Q&A Can Energize Your Book Marketing

Posted by Arthur Gutch on Tue, Mar 24, 2015 @ 12:03 PM

There is more to being a successful author than just writing a book. If it were that easy, everyone would be sitting with the ladies on The View telling their success story. No, being an author is a lot like being a parent. You must nurture your product through book marketing.

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10 Top Websites Authors Don't Even Know They Need

Posted by Arthur Gutch on Wed, Mar 18, 2015 @ 02:30 PM

Savvy writers are always learning, checking blogs, taking webinars, and otherwise improving their craft. No one is perfect, but great writers take the time to get better every time they sit down at the keyboard, before they even think about publishing a book. Sometimes a great website will help you along on your path to greatness, and sometimes you never know you'll need the site until it appears on your horizon. These sites may be off your daily radar, but they'll improve your writing life immeasurably. 

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Does Your Blog have Book Potential?

Posted by Arthur Gutch on Thu, Mar 12, 2015 @ 06:00 PM

Is your blog book material or just Internet fodder? You might not think the individual posts of your blog add up to a book, but this is a growing trend in publishing. Mashable offers a list of some famous blogs that did well as books like Ben Huh’s “Fail Nation” and Pamela Slim’s “Escape from Cubicle Nation.”

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