Authors Marketing Blog

Susan, 
From what I've read and heard about radio and TV interviews and their efficacy in marketing non-fiction niche books, this should help your book sales. We fiction authors have a harder time...our genre is our niche, I suppose, but mine, sci-fi thrillers, appeals to all ages, so the niche is very fuzzy! I'm having better luck with my eBook YA sci-fi thriller, but maybe that's due to the price (it's a steal). 
If you visit my website, you will see that I'm not only available for interviews, I'm willing to do them (in an internetty sort of way--I'm no TV producer). No takers for the first so far, one taker for the second. 
BTW, I just wrote a book review about another book on literacy...scientific literacy. Reading and writing are not quite enough nowadays.... 
All the best...and good luck with your books, 
r/Steve Moore

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Hi Susan, 
 
Video can absolutely change everything.  
 
Do your best to get your network to share this video and get it some viral juice. 
 
Assuming you're ranking for keywords in your niche, viral sustainability will be the other part of the puzzle, given that you don't have a big budget for paid marketing yet. 
 
Hope this helps : ) There is more on my blog about viral sustainability under 'easy blog creator.'  
 
Best Wishes, 
David